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AI generated electric guitar
Esoterica Electrica

Can AI Build the Perfect Guitar?

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Factory Tour: Ernie Ball Music Man
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Factory Tours

Factory Tour: Ernie Ball Music Man

Factory Tour: Martin
Factory Tours

Factory Tour: Martin

Gretsch Custom Shop Tour
Factory Tours

Gretsch Custom Shop Tour

Fender Custom Shop Tour
Factory Tours

Fender Custom Shop Tour

Fender’s Austin MacNutt: Recreating Jerry Garcia’s Strat
Builder Profile

Fender’s Austin MacNutt: Recreating Jerry Garcia’s Strat

Following a long road from Saskatchewan to California, this master builder lands in Corona, to painstakingly reproduce Jerry Garcia’s “Alligator’ and other gems.

Factory Tour: Dunable Guitars
Factory Tours

Factory Tour: Dunable Guitars

Factory Tour: PRS Guitars
Factory Tours

Factory Tour: PRS Guitars

“Taking the Telecaster Away from Muddy Waters Would Be a Crime”
Why I Built This

“Taking the Telecaster Away from Muddy Waters Would Be a Crime”

So, You Wanna Be a Luthier? Part 2: The Scoop on Lutherie Schools
Acoustic Soundboard

So, You Wanna Be a Luthier? Part 2: The Scoop on Lutherie Schools

Finding the right school can be tough for any aspiring luthier. Here are some options to consider.

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Acoustic Soundboard

A Zillion Strings!? How To Talk to a Luthier About a Custom Build

The construction of your dream guitar can be a fun journey, but learning the language is essential.

Verso’s Minimalist Sheet Metal Guitars Are Inspired by Rickenbackers and … Eames Chairs?
Why I Built This

Verso’s Minimalist Sheet Metal Guitars Are Inspired by Rickenbackers and … Eames Chairs?