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“We wanted to see more craft and soul come back into the guitar market and wanted to be a part of that,” says Bousley.

Not so long ago, Boston-area musicians Austin Bousley and Travis Alexander found themselves suffering from the same affliction that plagues countless guitarists. The gear-junkie friends had budgets that simply couldn’t satiate their taste for the vintage, custom, and unique instruments they’d “constantly drool over” at local shops. And feeling that many modern-day production instruments lacked what they loved in vintage and custom guitars, they decided they wanted to do something about it. “We wanted to see more craft and soul come back into the guitar market and wanted to be a part of that,” says Bousley.

About six years ago, the two started out slowly by hot rodding and refinishing guitars they already owned. Not long after that, they partnered with two other friends and officially launched Venture Guitars as a team of four. Today, the mostly self-taught group of builders works out of a shop in Pawtucket, Rhode Island, where they build custom instruments in whatever style and configuration their customers can dream up.

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Why I Built This: Cowbrand Design’s Michael King

Cowbrand Design’s Michael King on how retro space-age aesthetics, motorcycle maintenance, and Chicago-built blues guitars inform his unique takes on the 6-string.

Guitar store staff have better things to do than clean your instrument, so a well-loved but unsoiled 6-string like this is going to command a higher trade-in value than one that comes in covered in years of residue.

Believe it or not, you can boost the value of your instrument by making everyone's life a little easier … and cleaner!

There's an overwhelming amount of activity in the guitar market these days, and the sheer amount of demand has left some manufacturers struggling to keep up. But rather than wait around for stores to re-stock, more and more customers are shopping for used and vintage guitars. You might wonder, where do all those used guitars come from?

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