The Jack White Pano Verb features unique stereo-imagine options. “[White] wanted to be able to do sort of startling things with each speaker’s content,” says Fender’s Stan Cotey.
Hooking up with Fender for the Jack White Signature Collection—which includes the Signature model hot-rod Jack White TripleCaster Telecaster and the stunning Jack White TripleSonic Acoustasonic—is as big as it gets, and this week’s announcement is proportionately epic.
The all-new Jack White Pano Verb amp looks to be one of the most forward-thinking advances in tube amps we’ve seen in … well, a very long time! Although it’s roughly inspired by three vintage Fender models—a 1964 Vibroverb, a 1960 Vibrasonic, and a 1993 Vibro-King—the Pano Verb is a rare all-new design that is poised to thrill. The single-channel stereo amp delivers 70 watts of combined power and features stereo harmonic tremolo and stereo reverb circuits, with unique routing options through the hip pair of 15" and 10" speakers. If you haven’t checked out Fender’s video announcing the amp, prepare to have your mind blown by the possibilities.
“It wasn’t based on what we could or couldn’t do, or what even was or wasn’t possible. It was just what Jack was looking to accomplish.”
Fender Vice President of Research and Development Stan Cotey, who worked closely with White to develop the prototypes for the Pano Verb, says, “There were no restrictions as far as how wild something could be. It wasn’t based on what we could or couldn’t do or what even was or wasn’t possible. It was just what Jack was looking to accomplish.” Putting those goals into action was a kick for Cotey. “I love the fact that we’re still pushing the idea of vacuum tubes and that there are things remaining to be done,” he says. “And [the Pano Verb] is a really crazy thing. It’s fun when one of the larger companies tackles a big crazy thing and releases it in a bold manner.”
We rang up Cotey to get the scoop on designing the amp as we wait to get our hands on one.
Cotey calls the Pano Verb “a really crazy thing,” and says, “It’s fun when one of the larger companies tackles a big crazy thing and releases it in a bold manner.”
The Pano Verb has a refreshingly unique and adventurous set of features.
Stan Cotey: There’s two separate power amps, there’s two separate preamps, there’s a reverb circuit. There are two separate harmonic vibrato circuits. There’s two full, separate amps in it—there’s one power supply, but everything else, there’s at least two of.
There are several different kinds of stereo interaction that could happen. The harmonic vibrato could be stereo. The reverb, even though it’s a mono tank, could be steered to the speakers differently, which kind of gives a stereo-imaging thing. So, that opens up myriad possibilities for how things could work.
How involved was Jack in the design?
Cotey: He was completely hardcore. He cared in great detail, exactly down to fine decimal points, how it worked. He was very particular about the voicing. He was very particular about the features he knew. He’s pretty studio savvy, so he had a sense of routing, how he wanted the stereo interaction of the sections to work together. He very much had an idea of stereo-ness for the amp at the outset of it. He talked early on about miking both speakers and panning them—he wanted to be able to do sort of startling things with each speaker’s content.
I think my role was to take the stuff that he wanted to do and figure out how we could do it. So, the stereo-ness of the amp, the 10" speaker versus the 15" speaker, the routing stuff you could do where the reverb goes to one speaker or both, all that stuff came from Jack.
Jack’s Vibrasonic was a touchstone for the Pano Verb.
Cotey: That amp lived with me for quite a while. He knew that he liked the harmonic tremolo.
The stereo harmonic tremolo, that’s a fairly part-intensive circuit, even in a normal brown amp. In this amp, there’s two full circuits in it, so it is literally double the parts of one of the more complicated earlier ’60s amps, just for that part of the amp. I worked out how that works. That’s two harmonic tremolos that are in sync, but opposite polarity. So, when one’s going up, the other is going down, and vice versa.
Stan Cotey is Fender’s Vice President of Guitar Research and Development and worked with White to design the prototypes for the Pano Verb.
The reverb mix on the Pano Verb is rooted in some vintage designs, but it’s handled a little differently here.
Cotey: In the video, he talked about the reverb tank in front of the amp, which forms the Vibro-King, and that he liked the idea. I think he liked the idea of having a more comprehensive, dedicated reverb circuit in an amp, not where it’s just kind of spread on the top, like margarine or something.
In a traditional Fender amp, there’s a feed that comes off the preamp circuit that goes to a driver, which is a tube and a little transformer, and that drives the reverb tank. Then, the output of the reverb tank goes into a recovery amp, a little gain stage with a tube, and that gets mixed with the output of the channel and shoved into the power amp. So, the reverb kind of occurs between the preamp and the power amp. It largely takes the tonality of the preamp on because the tone controls are upstream of it.
Jack has an old Fender amp from the early ’60s that had reverb added. I don’t know who modified it, but they actually used the second channel of the amp as the reverb return, which I think is really super clever. Then you get tone controls for the reverb. So that’s where that idea came from. He didn’t necessarily want the reverb circuit in front. He liked it between the preamp and the power amp, but he wanted to have it be more comprehensive than what would be on a typical mid-’60s Fender amplifier.
What was the most exciting feature for you to create?
The stereo harmonic tremolo was really fun, and the journey that we went on to get there was really cool. I have a tweed amp from the late ’50s from Guild that has tremolo in it, and it’s a stereo amp. It has two separate everythings. The tremolo only works on one side, and that gives the apparent sound that it’s kind of going back and forth between the speakers. We tried having just the harmonic tremolo on one side of this, and it really wanted to have two complete full circuits. So that was one of the changes that got made.
Getting the power amps to work well together was fun too. That was more about transformer and tube selection and working the power supply parts out, getting the amps where they would distort in the right way at the right times or right level. But the harmonic tremolo was definitely the elephant dancing on the bucket with the streamers going off.
Jack White played a big part in making these vintage outcasts desirable. But these are still fine times to make cool sounds for less—especially if you aren’t brand or image conscious. And White, staying faithful to his roots, likes the idea of making sure there’s fewer financial obstacles to making a racket. That led to the collaboration with Donner reviewed here—the Donner X Third Man Triple Threat—a $99 distortion, phaser, and delay combo that you can practically fit in a pencil case.
Light and Little Analog Amalgamator
China-based Donner is probably best known to PG readers for its very inexpensive mini effects, which can usually be had for less than 50 bucks. Keen-eyed effects heads will notice that the Triple Threat looks a lot like Donner’s Alpha Crunch and Alpha Force—three-in-one distortion/chorus/delay units in identically sized enclosures that sell for 69 bucks. The Triple Threat effectively subs a version of Donner’s Pearl Tremor mini phaser for the chorus. While many players will find more utility in the chorus-equipped Donner three-in-one, White’s choice of a phaser substitute is a cool one.
Those consumed with the matter of portability will be tickled by the Triple Threat. It measures about 7 ½" wide and less than 2 ½" deep. It will actually fit in a back pocket. And if you’re committed to making your load-in as light as possible or maximizing square inches in a tiny apartment, the Triple Threat is less problematic than the king-sized Mr. Goodbar on your desk that you shouldn’t eat anyway. While it’s not heavy by any means, the Triple Threat feels super sturdy. The tiny knobs might be the only part of the design that I would worry about in terms of fragility—particularly given the very necessary proximity of the knobs to the footswitches. But the removable rubber rings that surround the knobs, which also make them easier to adjust, also work as bumpers of a kind against glancing blows.
Blast, Warp, Repeat….
I don’t think the intent of the Triple Threat is to emulate any particular tone synonymous with Jack White. I’m not as familiar with White’s solo output as I am with that from the White Stripes. But I associate the former with a lot of glitchy fuzz and octave scramble and the latter with the sound of a Silvertone Twin Twelve bludgeoned by a Big Muff or Micro Amp. If he used a phaser anywhere in his catalog, I don’t remember.
White and Donner probably envisioned the distortion circuit in the Triple Threat as the best compromise between simply rowdy and evil. It serviceably covers Jack White sounds ranging from organic amp filth to fuzzier stuff, and can change in feel drastically depending on your guitar. Sixty-year-old lipstick pickups in a Silvertone, for instance, sound super-White Stripes-like—gritting up a clean black-panel Fender at the mellow end of the gain spectrum and sounding fuzzy and mammoth at the more aggressive end. Alnico V PAFs coaxed trashier, more modern, more metallic tones at high-gain extremes. And a Stratocaster spanned SRV-ish and L.A. glam-metal tonalities. A Boss DS-1 is a pretty reasonable touchstone in a very general way. But the wide ranging gain and tone controls give the Triple Threat’s distortion a pretty varied personality.
As mentioned, the Triple Threat’s phaser is based on Donner’s Pearl Tremor. It sounds a little like a script-era MXR Phase 90. However, it’s less thick than that circuit, and even at maximum depth it’s not as bubble-gum chewy as a more modern block-script Phase 90 or a Small Stone. Some of that might be down to what sounds like a slight reduction in low end when the phaser is engaged. But the Triple Threat phaser also requires a level boost. To reach unity gain, you need to set the level at 3 o’clock, which leaves much of the parameter’s lower reaches pretty ineffective.
The delay is uniquely quirky, too. At its highest mix levels, repeats are much louder than at equivalent settings on analog echoes, including the MXR Carbon Copy and Ibanez Analog Delay. That can open up cool textural options based on pronounced echoes. Lower mix levels evoke some of the hazy qualities of the Carbon Copy, Memory Man, DM-2 and others. But the Triple Threat’s repeats are brighter than any of those delays, sounding closer to an MXR’s Carbon Copy Bright. Some analog delay users will miss the dark taper of vintage BBD units. The greater treble response also means the effect swells a little less smoothly to the self-oscillation point. But despite its brighter profile, the Triple Threat’s delay is still thicker sounding than the Boss DD-3 I used as a digital comparison.
The Verdict
At 99 bucks, it’s hard to fault differences between the Triple Threat’s individual effects and analog equivalents that, for the most part, cost $100 to $160 by themselves. In spite of its quirks, the Triple Threat’s combination of tiny size, convenience, ease of use, and range of tones make it a steal. And any pro with a simple rig that more-or-less mirrors this one could do a fly-in or backline gig with confidence that cool sounds—and a very light load-in—await.
