A look inside Fender University
Close your eyes. Take a deep breath. Imagine a magical place where the greatest guitar players on Earth will welcome you with open arms, be your best buddy in the whole world and give you a FenderĀ Stratocaster. Imagine if you will a Fantasy Island for guitar players where legends like James Burton just happens to walk by. You get to ask him the tough questions about Ricky Nelson, Elvis, or the metaphysical properties of that āSuzy Qā guitar lick.
Open your eyes. This place is real. Itās called Fender University and I was there! It was real and surreal! Guitar freaks of all levels can partake in a truly once in a lifetime experience that only Fender can offer. Itās a school inside the Fender Museum of the Arts Foundation in Corona, California. The chosen few receive personalized instruction on how to improve practice techniques, write bitchinā guitar solos and get the most from their gear. Itās Club Med for guitar players wrapped in 60 years of Fender music history and the players who made them famous.
$6500 bucks gets you three hots and a cot in a fancy hotel with great food all week long. The Spring 2009 session included guitarists Greg Koch, G.E. Smith, Gary Hoey, Dick Dale, James Burton, John 5, Phil Collen and Wolf Marshall. The one-on-one guitar instruction, group master classes and after hours elbow rubbing is like Candy Land for guitar players. Their clinics get deep into string bending techniques and chord inversions for students of all levels. From absolute beginners to the advanced, their master classes challenge everybody.
The genius that came up with this idea is Richard McDonald, Senior Vice President of Global Marketing for Fender Musical Instruments Corporation. McDonald wondered why Fender would give away all their stuff to rock guitar programs when they could make a rock guitar program themselves and do it better. I sat down with McDonald and came to the conclusion that he has the coolest job in the world.
āIf weāre making someone elseās party cool, just imagine how cool ours would be,ā explained McDonald. āIt was a vision that I had a couple years ago. For several years we would always get the request to participate in various rock nā roll academies and the rock nā roll experience type programs. It was either to hook up artists who were our friends or supply equipment. That was combined with all the requests that people were making to get a factory tour or to meet a master builder in the custom shop. I thought it was time to do it ourselves but make it very intimate.
I needed to figure out what it would be, what it would look like and what it would feel like. I laid it all out last year when we did the first session with Yngwie J. Malmsteen, John 5 and Greg Koch, giving lessons and personalized clinics. The thing I didnāt realize would happen was the friendship dynamic. These people really came together.ā
Students apply, tell why they want to come, discuss their musical background and what they expect to get out of the experience. Fender University chooses the people they think would be the best fit and by the time they arrive, they know exactly what theyāre doing. Programs are setup, lessons created, books, recordings and everything else. The curriculum is custom tailored to the player. Itās an entire week of intense Fender guitar immersion.
Fender University Spring 2009 Graduating Classphoto: FMIC |
Upon arrival students choose a Strat, Tele, Precision bass or Jazz bass, meet master builders, get their instruments set up to perfection and get a factory tour. They learn and experience what Fender is all about. Fender University not only teaches students how to wail over a Cm7b5 chord, but also teaches them how Fender master builders create necks, how a guitar set up is done and the varieties of tone woods.
Gary Hoey's Fender U classphoto: FMIC |
Students arrive from all over the world with varying degrees of musical ability, but they all share a common passion for the guitar. From Madison Square Bedroom novices to seasoned pros, I met a wide assortment of enrollees that were lucky and grateful to be chosen to participate in the program.
Fender University student Tim Ellis has been playing guitar for 43 years. He plays guitar for a living and like all the best musicians, understands that the pursuit of guitar excellence is an ongoing quest for knowledge. āIāve learned that itās not so much about the notes that youāre playing, but the way people think when theyāre playing,ā recalls Ellis. āWhen you hear James Burton, Greg Koch and John 5, itās incredible to hear three completely different players and get insights and attitudes into the way they play. It reinforces what you know and shows you another way to write a story. Thatās really the most important thing that Iāve gotten out of coming down here. Itās invaluable.ā
The lunch buffet was quite awesome on a multitude of levels and it was great to hang out and meet G.E. Smith whom I have the utmost respect for. The guy knows a million songs and can not only play the hell out of them with style and precision, but can sing them as well. He seems like a stand up guy and shared some great stories. He performed a concert with James Burton that was truly inspired. Seeing James Burton on stage from ten feet away is like getting a living breathing history lesson with a heartbeat.
G.E. Smith Jams with James BurtonPhoto: FMIC |
Fender University student Paul Blackwell had this to say, āTheyāre not looking for top-notch guys who have been playing all their lives or anything. Theyāre looking for people who have a feeling, the spirit of the guitar. Thatās what this is about. Thereās such a vibe here. Everybodyās just having fun and living a fantasy. Iām 50 years old and started playing guitar two years ago. For 48 years of my life I dreamed about Hendrix and The Allman Brothers. Thatās what itās all about.ā
I took a tour of the Fender Museum and got a brain full of Gear Acquisition Syndrome inducing eye candy. Fender has quite the tradition and the Johnny Cash exhibit was wonderful. Everybody in the building owned cool Fender guitars. I saw Wolf Marshall walking around with a Fender Esprit Robben Ford model and I kept seeing John 5 Signature Telecasters lying around everywhere. Just lying around!
Fender U students tour Fender's factoryPhoto: FMIC |
Two-time Fender University student Michael Sanchez had the coolest beat up black Strat Iāve seen in a while. I stopped him in the hallway for an interrogation. āThe biggest thing I learned this year was getting into the music a little more and letting the music breathe,ā says Sanchez. āI usually go out there with guns blazing. Gary Hoey was my instructor this year and he really helped me to get my eyes open and into the groove. Making it mean something more than just a flurry of notes up and down the neck. The number one thing that Fender University did was help me feel comfortable playing in front of people. They gave me the courage to really get up there and jam.ā
Bassist extraordinaire Reggie Hamilton took time out to show me how to play Sly Stoneās āThank You (Falettinme Be Mice Elf Agin)ā on bass. It was his down to earth, laid back vibe that really sold me on the authentic friendly atmosphere of the faculty.
The pre-graduation jam session.Photo: FMIC |
By the end of the session students attend a jam session for their pre-graduation ceremonies so they can take their newly acquired skills to the stage under real deal battlefield conditions. They take the stage with people like Greg Koch, G.E. Smith, James Burton and all their friends, playing the tunes they learned over the past week.
John 5 shares some knowledge in his class.Photo: FMIC |
Fenderās Richard McDonald wraps it up, āItās great to see these players bust past their personal barriers and get up on stage and really understand what it feels like. Itās about playing like you, not your heroes. Itās not about being like John 5. Itās about playing like you. John 5 is here to make sure you understand that.ā
For more info, visit fender.com/university.
Weāre giving away pedals all month long! Enter Stompboxtober Day 11 for your chance to win todayās pedal from Hotone Audio!
Hotone Wong Press
Cory Wong Signature Volume/Wah/Expression Pedal
Renowned international funk guitar maestro and 63rd Grammy nominee Cory Wong is celebrated for his unique playing style and unmistakable crisp tone. Known for his expressive technique, heās been acclaimed across the globe by all audiences for his unique blend of energy and soul. In 2022, Cory discovered the multi-functional Soul Press II pedal from Hotone and instantly fell in love. Since then, it has become his go-to pedal for live performances.
Now, two years later, the Hotone team has meticulously crafted the Wong Press, a pedal tailored specifically for Cory Wong. Building on the multi-functional design philosophy of the Soul Press series, this new pedal includes Coryās custom requests: a signature blue and white color scheme, a customized volume pedal curve, an adjustable wah Q value range, and travel lights that indicate both pedal position and working mode.
Coryās near-perfect pursuit of tone and pedal feel presented a significant challenge for our development team. After countless adjustments to the Q value range, Hotone engineers achieved the precise WAH tone Cory desired while minimizing the risk of accidental Q value changes affecting the sound. Additionally, based on Coryās feedback, the volume control was fine-tuned for a smoother, more musical transition, enhancing the overall feel of volume swells. The team also upgraded the iconic travel lights of the Soul Press II to dual-color travel lightsāblue for Wah mode and green for Volume modeāmaking live performances more intuitive and visually striking!
In line with the Hotone Design Inspiration philosophy, the Wong Press represents the perfect blend of design and inspiration. Now, musicians can channel their inner Cory Wong and enjoy the freedom and joy of playing with the Wong Press!
A more affordable path to satisfying your 1176 lust.
An affordable alternative to Cali76 and 1176 comps that sounds brilliant. Effective, satisfying controls.
Big!
$269
Warm Audio Pedal76
warmaudio.com
Though compressors are often used to add excitement to flat tones, pedal compressors for guitar are often ā¦ boring. Not so theWarm Audio Pedal76. The FET-driven, CineMag transformer-equipped Pedal76 is fun to look at, fun to operate, and fun to experiment with. Well, maybe itās not fun fitting it on a pedalboardāat a little less than 6.5ā wide and about 3.25ā tall, itās big. But its potential to enliven your guitar sounds is also pretty huge.
Warm Audio already builds a very authentic and inexpensive clone of the Urei 1176, theWA76. But the font used for the modelās name, its control layout, and its dimensions all suggest a clone of Origin Effectsā much-admired first-generation Cali76, which makes this a sort of clone of an homage. Much of the 1176ās essence is retained in that evolution, however. The Pedal76 also approximates the 1176ās operational feel. The generous control spacing and the satisfying resistance in the knobs means fast, precise adjustments, which, in turn, invite fine-tuning and experimentation.
Well-worn 1176 formulas deliver very satisfying results from the Pedal76. The 10ā2ā4 recipe (the numbers correspond to compression ratio and āclockā positions on the ratio, attack, and release controls, respectively) illuminates lifeless tonesāadding body without flab, and an effervescent, sparkly color that preserves dynamics and overtones. Less subtle compression tricks sound fantastic, too. Drive from aggressive input levels is growling and thick but retains brightness and nuance. Heavy-duty compression ratios combined with fast attack and slow release times lend otherworldly sustain to jangly parts. Impractically large? Maybe. But Iād happily consider bumping the rest of my gain devices for the Pedal76.
Check out our demo of the Reverend Vernon Reid Totem Series Shaman Model! John Bohlinger walks you through the guitar's standout features, tones, and signature style.
Reverend Vernon Reid Totem Series Electric Guitar - Shaman
Vernon Reid Totem Series, ShamanWith three voices, tap tempo, and six presets, EQDās newest echo is an affordable, approachable master of utility.
A highly desirable combination of features and quality at a very fair price. Nice distinctions among delay voices. Controls are clear, easy to use, and can be effectively manipulated on the fly.
Analog voices may lack complexity to some ears.
$149
EarthQuaker Silos
earthquakerdevices.com
There is something satisfying, even comforting, about encountering a product of any kind that is greater than the sum of its partsāthings that embody a convergence of good design decisions, solid engineering, and empathy for users that considers their budgets and real-world needs. You feel some of that spirit inEarthQuakerās new Silos digital delay. Itās easy to use, its tone variations are practical and can provoke very different creative reactions, and at $149 itās very inexpensive, particularly when you consider its utility.
Silos features six presets, tap tempo, one full second of delay time, and three voicesātwo of which are styled after bucket-brigade and tape-delay sounds. In the $150 price category, itās not unusual for a digital delay to leave some number of those functions out. And spending the same money on a true-analog alternative usually means warm, enveloping sounds but limited functionality and delay time. Silos, improbably perhaps, offers a very elegant solution to this canāt-have-it-all dilemma in a U.S.-made effect.
A More Complete Cobbling Together
Silosā utility is bolstered by a very unintimidating control set, which is streamlined and approachable. Three of those controls are dedicated to the same mix, time, and repeats controls you see on any delay. But saving a preset to one of the six spots on the rotary preset dial is as easy as holding the green/red illuminated button just below the mix and preset knobs. And you certainly wonāt get lost in the weeds if you move to the 3-position toggle, which switches between a clear ādigitalā voice, darker āanalogā voice, and a ātapeā voice which is darker still.
āThe three voices offer discernibly different response to gain devices.ā
One might suspect that a tone control for the repeats offers similar functionality as the voice toggle switch. But while itās true that the most obvious audible differences between digital, BBD, and tape delays are apparent in the relative fidelity and darkness of their echoes, the Silosā three voices behave differently in ways that are more complex than lighter or duskier tonality. For instance, the digital voice will never exhibit runaway oscillation, even at maximum mix and repeat settings. Instead, repeats fade out after about six seconds (at the fastest time settings) or create sleepy layers of slow-decaying repeats that enhance detail in complex, sprawling, loop-like melodic phrases. The analog voice and tape voice, on the other hand, will happily feed back to psychotic extremes. Both also offer satisfying sensitivity to real-time, on-the-fly adjustments. For example, I was tickled with how I could generate Apocalypse Now helicopter-chop effects and fade them in and out of prominence as if they were approaching or receding in proximityāan effect made easier still if you assign an expression pedal to the mix control. This kind of interactivity is what makes analog machines like the Echoplex, Space Echo, and Memory Man transcend mere delay status, and the sensitivity and just-right resistance make the process of manipulating repeats endlessly engaging.
Doesn't Flinch at Filth
EarthQuaker makes a point of highlighting the Silosā affinity for dirty and distorted sounds. I did not notice that it behaved light-years better than other delays in this regard. But the three voices most definitely offer discernibly different responses to gain devices. The super-clear first repeat in the digital mode lends clarity and melodic focus, even to hectic, unpredictable, fractured fuzzes. The analog voice, which EQD says is inspired by the tone makeup of a 1980s-vintage, Japan-made KMD bucket brigade echo, handles fuzz forgivingly inasmuch as its repeats fade warmly and evenly, but the strong midrange also keeps many overtones present as the echoes fade. The tape voice, which uses aMaestro Echoplex as its sonic inspiration, is distinctly dirtier and creates more nebulous undercurrents in the repeats. If you want to retain clarity in more melodic settings, it will create a warm glow around repeats at conservative levels. Push it, and it will summon thick, sometimes droning haze that makes a great backdrop for slower, simpler, and hooky psychedelic riffs.
In clean applications, this decay and tone profile lend the tape setting a spooky, foggy aura that suggests the cold vastness of outer space. The analog voice often displays an authentic BBD clickiness in clean repeats thatās sweet for underscoring rhythmic patterns, while the digital voiceās pronounced regularity adds a clockwork quality that supports more up-tempo, driving, electronic rhythms.
The Verdict
Silosā combination of features seems like a very obvious and appealing one. But bringing it all together at just less than 150 bucks represents a smart, adept threading of the cost/feature needle.