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The Counting Crows guitarist jams on his 1971 Gibson Les Paul Deluxe.
Local Austin singer-songwriter Sahara Smith charmed the audience with her folksy acoustic blues.
Swedish punk rockers the Bombettes brought raw energy to the stage at Roky Erickson's Ice Cream Social 10th Anniversary show at Threadgill's World Headquarters.
"Also entertaining the festival-goers as they traveled between showcases were Hsiang-Ming Wen, Noah Kess, and Gokull Parasuram of Pillage and Plunder."
"After stopping by Threadgill's to eat, songwriter Citizen Cope checked out a J-45 in the Gibson bus."
"Guitarist for Las Vegas-based alt-rockers Imagine Dragons, Sermon was one of many performers wielding the indie favorite Fender Jazzmaster at SXSW. "
"The veteran rocker plants his feet and digs into his now-iconic ""Arm the Homeless"" customized Kramer for a Nightwatchman performance at the New West Records showcase at Threadgill's World Headquarters."
Sexton lets loose and has fun on his Strat while sitting in with Paul Krebs at Roky Erickson's Ice Cream Social.
"Guitarist Adam Olsson employs a Fender Mustang to capture the Danish band's self-proclaimed brand of ""new school surf and flamenco"" for their set with Wayne Kramer at Roky Erickson's Ice Cream Social."
Moore gleefully picks a Danelectro 12SDC 12-string at his set at Skinny's Ballroom.
South Carolina-based duo Shovels and Rope guitarist Michael Trent takes tips from bandmate Cary Ann Hearst during their set at the Wednesday Night Ramble at the Gibson Showroom.
"White, guitarist for British alt-rockers Kaiser Chiefs, plays a Gibson ES-335 for his set at Stubbs BBQ."
"Music can be found on literally every street corner during SXSW, as proven by this duo of Camilla Bang and Johan Kolstrup."
The Hawaiian uke revivalist shares a moment with his Kamaka 4-string tenor uke during his set at Skinny's Ballroom.
Power-pop rockers The Cringe brought the energy to Stubbs BBQ with frontman Cusimano (husband of TV personality Rachel Ray) rocking a 1969 Gibson Les Paul Junior.
The MC5 co-founder and guitarist wielded his signature Fender Stratocaster with The Good The Bad for a performance at Roky Erickson's Ice Cream Social before teaming up with Tom Morello for a Jail Guitar Doors showcase later in the night.
"Looking very much like the eponymous comic book hero, Quiet Life's Thor rocks out some chords on his Gibson Flying V at the Wednesday Night Ramble at the Gibson Showroom."
"The Rev sat in with The Cringe for a rendition of John Lennon's ""Cold Turkey,"" playing a Tele with his signature flair."
"Bringing their larger-than-life vibe to the Roky Erickson Ice Cream Social for the second year in a row, bassist Peelander Red caught some air."
Sanchez showed off his invention: the Music Everwhere Tabber - an open source LED light sleeve that can be programmed to teach guitar or be used as part of a visual performance.
"Husband and wife Chris Masterson (armed with a Gretsch White Falcon) and Elanor Whitmore (playing an Eastwood Airline Bighorn) blend rock, pop, blues, and country for their New West Records showcase."
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