Coachella, CA (Jan 26, 2012) -- Ernie Ball introduces 2 new guitar strings available January 2012.
Ernie ball announced that they will unveil a new patent-pending line of electric bass and guitar strings, made out of the most magnetically active material - Cobalt. With the release of Cobalt Slinkys, Ernie Ball seeks to provide guitarists and bassists with a new voice for tone conscious musicians.
Cobalt provides a stronger magnetic relationship between the pickups and strings; resulting in a string set that provides an extended dynamic range, incredible harmonic response, increased low end, and crisp clean highs. These new Cobalt Slinkys are also soft and silky to the touch, making string bending a breeze.
Officially launching mid January, the New Ernie Ball Cobalt Slinkys will be available in stores mid-March. With a street price of $9.99 for guitar, and $29.99 for bass, the new strings will be available in all of the popular Slinky gauges.
The second set of strings announced is the Everlast Acoustic Strings, that utilize a breakthrough nanotreatment which enhances the metal surfaces to repel moisture and oils. One thousand times thinner than any other acoustic coating on the market, Everlast strings give longer life without compromising tone or feel. Ernie Ball's new Everlast nanotechnology is applied to both the inner hex core and outer wrap wire, providing ultimate protection from contaminates such as; dirt, grime, acid, sweat, and moisture. Available in 80/20 and Phosphor Bronze alloys, this new acoustic line is available in all popular gauges. List Price $27.99.
For more information:
www.ernieball.com
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Keith Urban has spent decades traveling the world and topping global country-music charts, and on this episode of Wong Notes, the country-guitar hero tells host Cory Wong how he conquered the world—and what keeps him chasing new sounds on his 6-string via a new record, High, which releases on September 20.
Urban came up as guitarist and singer at the same time, and he details how his playing and singing have always worked as a duet in service of the song: “When I stop singing, [my guitar] wants to say something, and he says it in a different way.” Those traits served him well when he made his move into the American music industry, a story that begins in part with a fateful meeting with a 6-string banjo in a Nashville music store in 1995.
It’s a different world for working musicians now, and Urban weighs in on the state of radio, social media, and podcasts for modern guitarists, but he still believes in word-of-mouth over the algorithm when it comes to discovering exciting new players.
And in case you didn’t know, Keith Urban is a total gearhead. He shares his essential budget stomps and admits he’s a pedal hound, chasing new sounds week in and week out, but what role does new gear play in his routine? Urban puts it simply: “I’m not chasing tone, I’m pursuing inspiration.”
Wong Notes is presented by DistroKid.
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