Popularity of 12’ cables spawns release of 20’ Fender Premium Cables


SCOTTSDALE, Ariz. (July 5, 2007) – Due to the popularity of their 12’ Premium cables, Fender announced the release of the 20’ version of their Premium cable, available in both the Gold and Platinum series. Each series incorporates all the same features as the 12’ cables, including DCA Cable Architecture, proprietary die-cast ends with Switchcraft® plugs and nylon over-braiding for tangle free performance (Platinum Series) or proprietary molded ends and an ultra-durable PVC jacket (Gold Series).

“Our plan from the beginning was to segment our new cable offerings by starting out with 12’ and subsequently working into the 20’ line,” said Billy Pirie, Senior Fender Product Manager. “This length will give players the freedom of a longer cable run with zero compromise of tone. Our new cables and DCA architecture are now fully patent protected as well. This is a giant milestone in modern, multi-conductor cabling.”

Shipping in July, 2007, the new 20’ cables feature a lifetime warranty.

For more information, please visit fender.com.

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