Big Data frontman and tonal architect Alan Wilkis created most of the material on the band’s debut 2.0. However, for live shows, he enlists guitarist Zac Colwell who plays a purple Fender American Standard Strat with an old 9V battery that supports the bridge under the back cover and bassist Benjamin Campbell who relied on his 1975 Fender Precision bass for the band’s opening set at The Moody Theater.

2015 marks South by Southwest’s 28th year as a destination festival in Austin’s beautiful neighborhoods like South Congress, East Austin, and downtown along 5th and 6th Streets. Since its inception, SXSW has tried to serve all music fans with a healthy dose of underground and unsigned acts representing nearly every musical genre imaginable. This year was no different with over 2,200 acts that descended upon the Lone Star State’s capital for five days and nights. Premier Guitar had boots on the ground and here is a fraction of the guitar-centric highlights from the event.