Helpful—and sobering—advice for anyone considering a guitar-building career.
Q: How do you make a small fortune in the guitar business?
A: Start with a large fortune.
When you see a guitar builder charging $3,500 for a boutique bolt-on instrument, do you think somebody’s getting rich? I don’t, and here’s why: The “small fortune” adage has been applied to many hobbies-turned-businesses for good reason. Passion for the product is all well and good, but in business—even the guitar business—it may have to take a back seat if you want to survive.
Guitar building—either from scratch or from parts—has become a cottage industry in recent years. It seems like every starry-eyed dude with a board and a butter knife calls himself a builder. Web-based luthier-supply stores have empowered thousands of hobbyists to create instruments at home. These outlets offer just about everything you need to become a fledgling guitar maker. In fact, these vendors have become so sophisticated that many of the large factories now buy from them.
Assembling guitars in a basement or garage gets many people daydreaming about a home-based guitar business. After selling guitars to a few friends, this may seem like an exciting adventure. But if you’re used to getting a steady paycheck, you may be in for a surprise.
Counting costs. In addition to building my own brand of guitars, I work as a consultant for both small and large operations that are serious about not only making guitars, but building a business as well. (Let that sink in for a moment.) No matter how much you love guitars, you have to be prepared to put that aside in order to see things objectively. And sometimes that means putting business first.
When I’m hired to help streamline or improve a guitar shop, the first question I always ask is: Do you really know how much it costs you to make and deliver a guitar to a customer? I often find that people have no idea. Many builders tally the cost of parts and materials, and maybe throw in some extra dollars to cover miscellaneous expenses. If they are paying people to help out, they might add their salaries to the tally.
Whatever profit they think they’re making is likely kept in a pool for things like new tools or the rent for a small space. They probably aren’t planning for the day when a stoned employee puts an X-Acto knife blade through his thumb and decides to sue. Did you figure liability insurance into your business plan? That increases the cost of your guitars. Your time mopping up the blood is a cost too.
The best way to view your operation is to consider anything you do an expense that must be offset by your billings. Turn on a light? It’s a cost. Turn on the heat? It’s a cost. Use the phone? All of these and more are ongoing costs that figure into every instrument you sell. Other services that get used occasionally, such as hiring an electrician or an attorney—yes, there will be lawyers—should be built into a financial plan ahead of time in order to smooth out your cash flow and help you establish your pricing structure. I advise asking an accountant to mentor you. This is going to be fun, right?
Material matters. Acquiring raw materials is another area where planning pays off. You need to know how much wood is needed for a single guitar, including the waste that inevitably occurs. For example, if you buy 1,000 board feet of neck wood, you will not be able to convert all of it into product. Your wood supplier will do their best to sell you usable lumber, but there are always defects in every board that must be worked around or scrapped.
A good place to start is to add at least 30 percent to what you think you will need and include this in your cost estimates. You may find that you’re doing better than that on average, so you can adjust downward for future buys. Another helpful tip is to ask your supplier to cut your boards to a length that is a multiple of the individual blanks you need, which helps eliminate waste, reducing your cost.
The same logic applies to hardware. No matter how well made your vendor’s hardware is, there will be occasional duds. You won’t have to pay for a replacement, but it might stall the completion of your customer’s guitar, and every day it’s delayed is money you will never get back. The knee-jerk reaction is to keep loads of hardware in stock, but inventory costs you money. Be sure to inspect and test as soon as a shipment arrives so you can get replacements before your cash flow stalls.
These are all basic business and manufacturing concerns, and we haven’t even gotten into promoting, selling, or the most basic streamlining of the actual building process! When you endeavor to turn your passion for guitar into an avocation, the very thing that got you interested may be last on your “to-do” list.
And oh—don’t forget to include the cost of that shipping box.
Kick off the holiday season by shopping for the guitar player in your life at Guitar Center! Now through December 24th 2022, save on exclusive instruments, accessories, apparel, and more with hundreds of items at their lowest prices of the year.
We’ve compiled this year’s best deals in the 2022 Holiday Gift Guide presented by Guitar Center.
DiMarzio, Inc. announces the Relentless P (DP299), the Relentless J Bridge (DP301), Relentless J Neck (DP300), and the Relentless J Pair (DP302) for 4 string basses.
DiMarzio, Inc. announces the release of the Relentless P (DP299), the Relentless J Bridge (DP301), Relentless J Neck (DP300), and the Relentless J Pair (DP302) for 4 string basses. The new Relentless P and Relentless J series pickups feature the Relentless cover designed in collaboration with Billy Sheehan.
As with the Relentless pickups, we removed all the hard edges from the standard P Bass and standard J Basspickups, and added an arch to the top of the pickups to bring the sensing coils and pole pieces closer to the strings. These improvements increase the dynamic range and make active circuitry unnecessary.
The Relentless P and Relentless J pickups incorporate Neodymium magnets and produce 70 percent more output than traditional passive pickups, and they’re dead quiet due to the incorporation of metal covers and foil-shielded cables. To dial in (or fine-tune) the individual string output, the Relentless P and Relentless J include eight adjustable pole pieces. These pickups also have a broad magnetic field so you can even bend notes without volume dropout.
DiMarzio’s extra shielding makes the Relentless P and Relentless J better for both recording and stage performances. We’ve mounted them onto robust .09375” thick circuit board base plates to eliminate the annoying protruding mounting screws — ultimately creating a more comfortable and consistent foundation to rest your fingers on.
The new Relentless P steps beyond the traditional P-Bass sound and can only be described as massive. It has more of everything: more volume, beefier lows, a growling midrange, and crispy highs with better individual string definition.
The Relentless J incorporates a new invention, (patent pending) parallelogram-shaped coils, offering an expanded mid-range punch, snappy highs, precise lows, and a new dimension to the sound of the Relentless series pickups.
Relentless P and Relentless J pickups will breathe new life into any bass, increase playability, and work well for any style of music from Motown to metal.
DiMarzio’s Relentless P, Relentless J Bridge, Relentless J Neck, and Relentless J pair are made in the U.S.A. and may now be ordered for immediate delivery.
Suggested List Price for the Relentless P is $169.00 (MAP $119.99).
Suggested List Price for the Relentless J Bridge and Relentless J neck is $155.00 (MAP $109.99).
Suggested List Price for the Relentless J Pair is $296.00 (MAP 209.99).
For more information, please visit our website at dimarzio.com.
Mystery Stocking is coming soon! Sign up for PG Perks below so you don't miss it.
Sign up for PG Perks on the form below to make sure you don't miss the launch announcement!
About Mystery Stocking
Each year, Premier Guitar likes to put out these mystery boxes as a part of bringing some fun to the holiday season. Remember, this is supposed to be a fun holiday treat! If the contents of this box will ruin your holiday, deplete the last of your bank account, or end your ability to see the good in humanity, it may not be for you.
- This year's Mystery Stocking will cost $44.95. ($39.95 + $5 Flat shipping)
- Each box will be guaranteed to contain $40 or more in value.
- US only. (Sorry World.)
- Make sure your shipping address is correct.
- Have your credit card ready to go before you refresh the page. Paypal is not available. Autofill may not fill in your information.
- There will be NO REFUNDS given.
- There has been a huge demand for these in the past. We really did sell out in less than 4 minutes last year. When they are gone, they are gone.
- One per household, one per person.
Q: What's in the Mystery Stocking?
A: It wouldn't be much of a surprise if we told you, now would it?
Q: Will I definitely get my money worth?
Q: Can I return it if I don't like it?
A: Nope. All sales final.
Q: What if I live outside the US?
A: Sorry, US only.
Q. How much is it?
A. $39.95 Plus $5 shipping
Q. When will it ship?
A. On or before December 10, 2022.
Q. What form of payment do you accept?
A. Credit cards only. Sorry, no Paypal for this.
Q. Can I ship to a different location than my billing address?
Q. I tried last year and didn't get one. Will I get one this year?
A. There is an overwhelming demand for Mystery Stocking. Be sure you have a fast internet connection and be ready when they go on sale. Last year we sold out in 3 min 33 seconds.
Q. I want to buy 5. How can I buy 5?
A. You can't. This year, we're limiting to one per household, so more people can get in on the fun!
Featuring the Adaptive Circuitry recently introduced on their Halcyon Green Overdrive, Origin Effects have brought us a pedal with a character all of its own and a new flavor of drive.
Origin Effects introduce the new M-EQ DRIVER mid booster & drive pedal. Based on a vintage Pultec studio EQ, this unique pedal offers a range of mid-focused tones, from a subtle mid boost to thick, resonant overdrive. Featuring the Adaptive Circuitry recently introduced on their Halcyon Green Overdrive, Origin Effects have brought us a pedal with a character all of its own and a new flavor of drive.
A choice of three mid-range frequencies ensures that you can boost just the right part of your guitar signal and, when pushed harder, can elicit a range of saturation from a classic “mid-hump” overdrive to fierce “cocked wah” distortion. Thanks to the Adaptive Circuitry, the high-end roll-off of the Cut control is reduced as the pedal cleans up. This allows for a smooth transition from warm overdrive to bright clean tones in response to playing dynamics or guitar volume knob changes.
Introducing... M-EQ DRIVER || Mid Booster & Drive
Built-in the UK to the highest standards, the M-EQ DRIVER continues the Origin Effects tradition of vintage, studio-inspired tones in modern guitar pedals. The Origin Effects M-EQ DRIVER is available now from Origin Effects dealers worldwide.
RRP: 259 GBP (Inc VAT) / 319 USD (Ex TAX)
For more information, please visit origineffects.com.