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D'Addario Launches Jim's Corner YouTube Series​

D'Addario's Beginnings: Pat Metheny & Phosphor Bronze | Jim's Corner Ep. #4

A brand-new YouTube series telling the 400-year-old story of the D’Addario family and how they created the world’s largest music accessories company.


This series features Jim D'Addario, Founder and Director of Innovation at D'Addario and Co., sharing his family's remarkable journey from 17th-century Italy to a 21st-century global enterprise.

In the first four episodes, available now, Jim D'Addario takes viewers back to the beginning, from making strings from animal guts, to knotting ukulele wire as a family around the television. Jim recounts the creation of strings that inspired legendary riffs, including one by The Who, the launch of Darco strings, the merger with Martin Guitars and the company’s humble beginnings with his wife, Janet and brother, John. Jim D'Addario's firsthand accounts provide an intimate and personal perspective on the milestones and challenges that shaped D'Addario into the brand it is today.

How D'Addario Invented The Modern Guitar String | Jim's Corner Ep. #1

With authentic stage-class Katana amp sounds, wireless music streaming, and advanced spatial technology, the KATANA:GO is designed to offer a premium sound experience without the need for amps or pedals.

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We know Horsegirl as a band of musicians, but their friendships will always come before the music. From left to right: Nora Cheng, drummer Gigi Reece, and Penelope Lowenstein.

Photo by Ruby Faye

The Chicago-via-New York trio of best friends reinterpret the best bits of college-rock and ’90s indie on their new record, Phonetics On and On.

Horsegirl guitarists Nora Cheng and Penelope Lowenstein are back in their hometown of Chicago during winter break from New York University, where they share an apartment with drummer Gigi Reece. They’re both in the middle of writing papers. Cheng is working on one about Buckminster Fuller for a city planning class, and Lowenstein is untangling Austrian writer Ingeborg Bachmann’s short story, “Three Paths to the Lake.”

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The rising guitar star talks gear, labels, genre troubles, and how to network.

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Photo by David James Swanson

Jack White's 2025 No Name Tour features live tracks from his album No Name, with shows across North America, Europe, the UK, and Japan.

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