A brand-new YouTube series telling the 400-year-old story of the D’Addario family and how they created the world’s largest music accessories company.
This series features Jim D'Addario, Founder and Director of Innovation at D'Addario and Co., sharing his family's remarkable journey from 17th-century Italy to a 21st-century global enterprise.
In the first four episodes, available now, Jim D'Addario takes viewers back to the beginning, from making strings from animal guts, to knotting ukulele wire as a family around the television. Jim recounts the creation of strings that inspired legendary riffs, including one by The Who, the launch of Darco strings, the merger with Martin Guitars and the company’s humble beginnings with his wife, Janet and brother, John. Jim D'Addario's firsthand accounts provide an intimate and personal perspective on the milestones and challenges that shaped D'Addario into the brand it is today.
How D'Addario Invented The Modern Guitar String | Jim's Corner Ep. #1
Episode Highlights:
- Episode 1: The Early Days in Italy and the Move to America
- Episode 2: Inspiring Iconic Riffs and Legendary Partnerships
- Episode 3: Launching Darco Strings and Merging with Martin Guitars
- Episode 4: Building the D'Addario and Co. Legacy
