Fender® Hosts Star-Studded Grand Opening for New Hollywood Location

Fender Party

Hollywood, Calif. – On September 22, Fender Musical Instruments Corporation celebrated the grand opening of its new Hollywood location in Columbia Square with a night of cocktails, a hands-on gear experience and live performances by Bleached, who opened up with popular song, “Keep On Keepin On” followed by headliners Cold War Kids, who performed their hit song “Hang Me Up To Dry.”

American punk rock and pop punk band, Bleached performed using Fender’s new Offset guitars and basses including the Mustang® PJ Bass, Mustang® 90 and an American Standard Telecaster® . Amps from the performance included a Fender Hot Rod Deville™ III 212 , Hot Rod Deluxe™ 112 Enclosure , and a Super Bassman® head and Bassman 810 Neo Enclosure.

California native band Cold War Kids performed with an American Vintage ’64 Telecaster and a vintage Fender P Bass.

Fender Party B

Guests received a first look into Fender’s office space including the Bungalow, which houses a variety of Fender electrics, acoustics, accessories and amplifiers. Attendees were also given the opportunity to check and test out product first hand including Fender’s latest acoustic and electric models and newly released ’57 Custom Tweed amplifiers.

Fender Party E
 Fender CEO  Andy Mooney (far right)  and EVP  Richard McDonald (far left)  celebrate the September 22 grand opening with band members of Bleached.

VIP’s across the music industry attended in support of the iconic brand, including Ryan Adams, Gerard Way (My Chemical Romance), Tim Armstrong (Rancid), Kenny Wayne Shephard, Robert Schwartzman, Guns N’ Roses bassist Andrew “Duff” McKagan and more. Mario Lopez, a fan of Fender, was attempting to play a Fender Telecaster—he’s a drummer, but wanted to try a few chords! Benji Madden arrived solo for a night on the town and showed off his skills on a Fender Nashville Tele.

Fender executives in attendance included CEO Andy Mooney, CMO Evan Jones, CPO Ethan Kaplan, CFO Jim Broenen, and EVP Richard McDonald.

The 4-day event will feature clinics and performances hosted by guitar stars Tosin Abasi, Guthrie Trapp, Brent Mason, Mark Lettieri, Greg Koch, and more.

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Welcome to another Dojo. Last month I explained in detail how to set up and use sidechain compression techniques to get that classic pop/EDM pumping sound on your rhythm guitar parts and other instruments in your mix. This time, we’ll use the same setup techniques but, instead of sidechaining a compressor, I’m going to show you the benefits of using a gate.

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