Sennheiser''s HearIAm campaign gives fans and bands unique musical experiences

Old Lyme, CT (August 20, 2010) -- Sennheiser, a leader in microphones, headphones, and wireless systems, has been sponsoring the HearIAm campaign all summer long. The campaign gives winning bands and fans one-of-a-kind music experiences. On August 1, the campaign went to Montreal's Osheaga festival, where a winning band, Trucker (pictured onstage at the festival), won the opportunity to play for more than 50,000 fans in a lineup that included Sonic Youth, Snoop Dogg, and more.


Trucker was voted into the top spot by an expert panel of music professionals, as well as thousands of fans. Trucker joins four other HearIAm finalists who will be competing for a 3-song recording with major producer from Pick the Ban, a mastering and distribution deal from Universal Republic Records, and an A&R showcase at Universal Republic's headquarters in New York.

HearIAm will be choosing another deserving band for the next phase of their campaign in October. One talented band will be selected to play a performance shot as an official CMJ act for the CMJ Music Marathon and Film Festival in New York City. Sennheiser is accepting entries now.

Fans can also get in on the action, as HearIAm is offering music experiences for winning fans as well. Fans can share their music and vote for their favorite artists on picktheband.com, and be in the running for these experiences. The most recent winner was awarded a VIP music weekend to the Osheaga 2010 with three of his friends.

For more information:
HearIAm
Rig Rundown: Adam Shoenfeld

Whether in the studio or on solo gigs, the Nashville session-guitar star holds a lotta cards, with guitars and amps for everything he’s dealt.

Adam Shoenfeld has helped shape the tone of modern country guitar. How? Well, the Nashville-based session star, producer, and frontman has played on hundreds of albums and 45 No. 1 country hits, starting with Jason Aldean’s “Hicktown,” since 2005. Plus, he’s found time for several bands of his own as well as the first studio album under his own name, All the Birds Sing, which drops January 28.

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Diatonic sequences are powerful tools. Here’s how to use them wisely.

Advanced

Beginner

• Understand how to map out the neck in seven positions.
• Learn to combine legato and picking to create long phrases.
• Develop a smooth attack—even at high speeds.

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Knowing how to function in different keys is crucial to improvising in any context. One path to fretboard mastery is learning how to move through positions across the neck. Even something as simple as a three-note-per-string major scale can offer loads of options when it’s time to step up and rip. I’m going to outline seven technical sequences, each one focusing on a position of a diatonic major scale. This should provide a fun workout for the fingers and hopefully inspire a few licks of your own.
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