Kurt Listug (left) and Bob Taylor (right) share a lighthearted moment.
This year marks a watershed for Taylor Guitars as the company celebrates its 50th anniversary of building high-quality instruments and contributing to the global music community. Over the past five decades, Taylor has grown from a small guitar shop in California to one of the world’s most innovative and respected guitar manufacturers. This milestone is being commemorated with several exciting initiatives, including a limited-edition anniversary guitar collection and the launch of American Dreamers, a new podcast miniseries featuring Taylor’s co-founders, Bob Taylor and Kurt Listug.
A Limited-Edition 50th Anniversary Collection
Three standouts in Taylor’s new 50th Anniversary Collection.
To kick off the celebrations, Taylor has introduced the first wave of models from its limited-edition 50th Anniversary guitar collection. These instruments, featuring exclusive appointments and designs, are crafted to honor Taylor’s tradition of innovation and excellence. Throughout the year, additional models will be released, each representing a chapter in Taylor’s journey over the past half-century.
In addition to the guitar collection, Taylor has launched a detailed timeline on its website that chronicles the company’s major milestones, innovations, and breakthroughs. This interactive resource allows fans and guitar enthusiasts to explore the evolution of Taylor Guitars and learn about the advancements that have set the company apart in the industry. From pioneering guitar designs to their commitment to sustainability, Taylor’s history is a testament to the company’s enduring passion for quality and innovation.
American Dreamers: A Podcast Miniseries
One of the most exciting parts of Taylor’s anniversary celebration is the release of American Dreamers, a podcast miniseries that offers listeners a unique glimpse into the history of the company through candid conversations with co-founders Bob Taylor and Kurt Listug. The podcast, hosted by Taylor’s Director of Sales, Dave Pelletier, dives deep into the personal and professional lives of Bob and Kurt, tracing their early beginnings and exploring the journey that led to the creation of Taylor Guitars.
The podcast starts with Bob and Kurt’s childhoods in San Diego, where they developed an interest in music and craftsmanship. Bob recalls how, during his teenage years, he became obsessed with making guitars, a passion that would later define his career. In American Dreamers, listeners get to hear the story of how Bob and Kurt first met at the American Dream guitar shop in Lemon Grove, California, when they were just 19 and 21 years old. The shop, with its free-spirited, hippie vibe, was a hub for musicians and guitar enthusiasts in the area. It was here that the seeds of their partnership were planted, leading to a business venture that would last over 50 years.
Bob Taylor (left) and Kurt Listug (right) circa 1973 – on the cusp of launching Taylor Guitars.
The Journey from a Small Shop to a Global Brand
In the inaugural episode of the podcast, titled “Episode 1: The Road to the American Dream,” Bob and Kurt reminisce about those early days, sharing the challenges and triumphs they faced in launching their own guitar company. After meeting at the American Dream shop, the duo eventually decided to buy the business and turn it into something even greater—a company dedicated to creating innovative, high-quality guitars.
Throughout the podcast, Bob and Kurt reflect on the pivotal moments that shaped the company’s growth, including their decision to implement groundbreaking guitar designs and their commitment to sustainability in later years. Taylor Guitars became known for its patented bolt-on neck, a feature that improved playability and ease of maintenance, as well as its forward-thinking use of responsibly sourced tonewoods. These innovations have solidified Taylor’s place as a leader in the guitar industry, setting new standards for craftsmanship and environmental responsibility.
Bob Taylor (left) and Kurt Listug (right) enjoy some of their new instruments in 1985.
American Dreamers isn’t just a historical retelling; it’s a treasure trove of insights for fans of Taylor Guitars and those interested in the art of guitar-making. The conversations between Bob, Kurt, and host Dave Pelletier offer a rare behind-the-scenes look at what it takes to build a successful guitar company from the ground up. For aspiring entrepreneurs, guitar enthusiasts, and anyone curious about Taylor’s success, this podcast provides invaluable lessons in creativity, perseverance, and the spirit of innovation.
A Year of Reflection and Looking Ahead
As Taylor Guitars celebrates its 50th anniversary, the company is using this moment to both reflect on its past achievements and look ahead to the future. The limited-edition anniversary guitar collection and the American Dreamers podcast are just two ways Taylor is commemorating this milestone year. By sharing the personal stories of its founders and showcasing the craftsmanship that has made its guitars world-renowned, Taylor is giving fans and musicians an opportunity to connect with the brand on a deeper level.
New episodes of American Dreamers will be released periodically throughout the year, and listeners can tune in on their favorite podcast platforms or watch video versions of the interviews on Taylor’s website. Whether you’re a longtime fan of Taylor Guitars or someone interested in the art and business of guitar-making, this podcast promises to be an engaging and informative series that highlights the passion and dedication that have driven Taylor’s success over the past 50 years.
Be sure to follow or subscribe to American Dreamers to stay up to date on the latest episodes and visit Taylor’s website to explore the full range of anniversary guitars and learn more about the company’s 50-year journey.
Reverend Jetstream 390 Solidbody Electric Guitar - Midnight Black
Reverend Contender 290 Solidbody Electric Guitar - Midnight Black
Submarine Pickups boss Pete Roe at his workstation.
Still, we think we know what pickups should sound and look like. Lucky for us, there have always been plenty of pickup builders who aren’t so convinced. These are the makers who devised the ceramic-magnet pickup, gold-foils, and active, high-gain pickups. In 2025, nearly 100 years after the first pickup bestowed upon a humble lap-steel guitar the power to blast our ears with soundwaves, there’s no shortage of free-thinking, independent wire-winders coming up with new ways to translate vibrating steel strings into thrilling music.
Joe Naylor, Chris Mills, and Pete Roe are three of them. As the creative mind behind Reverend Guitars, Naylor developed the Railhammer pickup, which combines both rail and pole-piece design. Mills, in Pennsylvania, builds his own ZUZU guitars with wildly shaped, custom-designed pickups. And in the U.K., Roe developed his own line of hexaphonic pickups to achieve the ultimate in string separation and note definition. All three of them told us how they created their novel noisemakers.
Joe Naylor - Railhammer Pickups
Joe Naylor, pictured here, started designing Railhammers out of personal necessity: He needed a pickup that could handle both pristine cleans and crushing distortion back to back.
Like virtually all guitar players, Joe Naylor was on a personal tone quest. Based in Troy, Michigan, Naylor helped launch Reverend Guitars in 1996, and in the late ’90s, he was writing and playing music that involved both clean and distorted movements in one song. He liked his neck pickup for the clean parts, but it was too muddy for high-gain playing. He didn’t want to switch pickups, which would change the sound altogether.
He set out to design a neck pickup that could represent both ends of the spectrum with even fidelity. That led him to a unique design concept: a thin, steel rail under the three thicker, low-end strings, and three traditional pole pieces for the higher strings, both working with a bar magnet underneath. At just about a millimeter thick, rails, Naylor explains, only interact with a narrow section of the thicker strings, eliminating excess low-end information. Pole pieces, at about six millimeters in diameter, pick up a much wider and less focused window of the higher strings, which works to keep them fat and full. “If you go back and look at some of the early rail pickups—Bill Lawrence’s and things like that—the low end is very tight,” says Naylor. “It’s almost like your tone is being EQ’d perfectly, but it’s being done by the pickup itself.”
That idea formed the basis for Railhammer Pickups, which began official operations in 2012. Naylor built the first prototype in his basement, and it sounded great from the start, so he expanded the format to a bridge pickup. That worked out, too. “I decided, ‘Maybe I’m onto something here,’” says Naylor. Despite the additional engineering, Railhammers have remained passive pickups, with fairly conventional magnets—including alnico 5s and ceramics—wires, and structures. Naylor says this combines the clarity of active pickups with the “thick, organic tone” of passive pickups.
“It’s almost like your tone is being EQ’d perfectly, but it’s being done by the pickup itself.” —Joe Naylor
The biggest difficulty Naylor faced was in the physical construction of the pickups. He designed and ordered custom molds for the pickup’s bobbins, which cost a good chunk of money. But once those were in hand, the Railhammers didn’t need much fiddling. Despite their size differences, the rail and pole pieces produce level volume outputs for balanced response across all six strings.
Naylor’s formula has built a significant following among heavy-music players. Smashing Pumpkins’ Billy Corgan is a Railhammer player with several signature models; ditto Reeves Gabrels, the Cure guitarist and David Bowie collaborator. Bob Balch from Fu Manchu and Kyle Shutt from the Sword have signatures, too, and other players include Code Orange’s Reba Meyers, Gogol Bordello’s Boris Pelekh, and Voivod’s Dan “Chewy” Mongrain.
Chris Mills - ZUZU Pickups
When Chris Mills started building his own electric guitars, he decided to build his own components for them, too. He suspected that in the course of the market’s natural thinning of the product herd, plenty of exciting options had been left unrealized. He started working with non-traditional components and winding in non-traditional ways, which turned him on to the idea that things could be done differently. “I learned early on that there are all kinds of sonic worlds out there to be discovered,” says Mills.
Eventually, he zeroed in on the particular sound of a 5-way-switch Stratocaster in positions two and four: Something glassy and clear, but fatter and more dimensional. In Mills’ practice, “dimensional” refers to the varying and sometimes simultaneous sound qualities attained from, say, a finger pad versus a fingernail. “I didn’t want just one thing,” says Mills. “I wanted multiple things happening at once.”
Mills wanted something that split the difference between a humbucker’s fullness and the Strat’s plucky verve, all in clean contexts. But he didn’t want an active pickup; he wanted a passive, drop-in solution to maximize appeal. To achieve the end tone, Mills wired his bobbins in parallel to create “interposed signal processing,” a key piece of his patented design. “I found that when I [signal processed] both of them, I got too much of one particular quality, and I wanted that dimensionality that comes with two qualities simultaneously, so that was essential,” explains Mills.
Mills loved the sound of alnico 5 blade magnets, so he worked with a 3D modeling engineer to design plastic bobbins that could accommodate both the blades and the number of turns of wire he desired. This got granular—a millimeter taller, a millimeter wider—until they came out exactly right. Then came the struggle of fitting them into a humbucker cover. Some key advice from experts helped Mills save on space to make the squeeze happen.
Mills’ ZUZUbuckers don’t have the traditional pole pieces and screws of most humbuckers, so he uses the screw holes on the cover as “portholes” looking in on a luxe abalone design. And his patented “curved-coil” pickups feature a unique winding method to mix up the tonal profile while maintaining presence across all frequencies.
“I learned early on that there are all kinds of sonic worlds out there to be discovered.” —Chris Mills
Mills has also patented a single-coil pickup with a curved coil, which he developed to get a different tonal quality by changing the relative location of the poles to one another and to the bridge. Within that design is another patented design feature: reducing the number of turns at the bass end of the coil. “Pretty much every pickup maker suggests that you lower the bass end [of the pickup] to compensate for the fact that it's louder than the treble end,” says Mills. “That'll work, but doing so alters the quality and clarity of the bass end. My innovation enables you to keep the bass end up high toward the strings.”
Even Mills’ drop-in pickups tend to look fairly distinct, but his more custom designs, like his curved-coil pickup, are downright baroque. Because his designs don’t rely on typical pickup construction, there aren’t the usual visual cues, like screws popping out of a humbucker cover, or pole pieces on a single-coil pickup. (Mills does preserve a whiff of these ideals with “portholes” on his pickup covers that reveal that pickup below.) Currently, he’s excited by the abalone-shell finish inserts he’s loading on top of his ZUZUbuckers, which peek through the aforementioned portholes.
“It all comes down to the challenge that we face in this industry of having something that’s original and distinctive, and also knowing that with every choice you make, you risk alienating those who prefer a more traditional and familiar look,” says Mills.
Pete Roe - Submarine Pickups
Roe’s stick-on Submarine pickups give individual strings their own miniature pickup, each with discrete, siloed signals that can be manipulated on their own. Ever wanted to have a fuzz only on the treble strings, or an echo applied just to the low-register strings? Submarine can achieve that.
Pete Roe says that at the start, his limited amount of knowledge about guitar pickups was a kind of superpower. If he had known how hard it would be to get to where he is now, he likely wouldn’t have started. He also would’ve worked in a totally different way. But hindsight is 20/20.
Roe was working in singer-songwriter territory and looking to add some bass to his sound. He didn’t want to go down the looping path, so he stuck with octave pedals, but even these weren’t satisfactory for him. He started winding his own basic pickups, using drills, spools of wire, and magnets he’d bought off the internet. Like most other builders, he wanted to make passive pickups—he played lots of acoustic guitar, and his experiences trying to find last-minute replacement batteries for most acoustic pickups left him scarred.
Roe started building a multiphonic pickup: a unit with multiple discrete “pickups” within one housing. In traditional pickups, the vibration from the strings is converted into a voltage in the 6-string-wide coils of wire within the pickup. In multiphonic pickups, there are individual coils beneath each string. That means they’re quite tiny—Roe likens each coil to the size of a Tylenol pill. “Because you’re making stuff small, it actually works better because it’s not picking up signals from adjacent strings,” says Roe. “If you’ve got it set up correctly, there’s very, very little crosstalk.”
With his Submarine Pickups, Roe began by creating the flagship Submarine: a quick-stick pickup designed to isolate and enhance the signals of two strings. The SubPro and SubSix expanded the concept to true hexaphonic capability. Each string has a designated coil, which on the SubPro combine into four separate switchable outputs; the SubSix counts six outputs. The pickups use two mini output jacks, with triple-band male connectors to carry three signals each. Explains Roe: “If you had a two-channel output setup, you could have E, A, and D strings going to one side, and G, B, and E to the other. Or you could have E and A going to one, the middle two strings muted, and the B and E going to a different channel.” Each output has a 3-position switch, which toggles between one of two channels, or mute.
“I’m just saying there’s some unexplored territory at the beginning of the signal chain. If you start looking inside your guitar, then it opens up a world of opportunities.” —Pete Roe
This all might seem a little overly complicated, but Roe sees it as a simplification. He says when most people think about their sound, they see its origin in the guitar as fixed, only manipulatable later in the chain via pedals, amp settings, or speaker decisions. “I’m not saying that’s wrong,” says Roe. “I’m just saying there’s some unexplored territory at the beginning of the signal chain. If you start looking inside your guitar, then it opens up a world of opportunities which may or may not be useful to you. Our customers tend to be the ones who are curious and looking for something new that they can’t achieve in a different way.
“If each string has its own channel, you can start to get some really surprising effects by using those six channels as a group,” continues Roe. “You could pan the strings across the stereo field, which as an effect is really powerful. You suddenly have this really wide, panoramic guitar sound. But then when you start applying familiar effects to the strings in isolation, you can end up with some really surprising textural sounds that you just can’t achieve in any other way. You can get some very different sounds if you’re applying these distortions to strings in isolation. You can get that kind of lead guitar sound that sort of cuts through everything, this really pure, monophonic sound. That sounds very different because what you don’t get is this thing called intermodulation distortion, which is the muddiness, essentially, that you get from playing chords that are more complex than roots and fifths with a load of distortion.” And despite the powerful hardware, the pickups don’t require any soldering or labor. Using a “nanosuction” technology similar to what geckos possess, the pickups simply adhere to the guitar’s body. Submarine’s manuals provide clear instruction on how to rig up the pickups.
“An analogy I like to use is: Say you’re remixing a track,” explains Roe. “If you get the stems, you can actually do a much better job, because you can dig inside and see how the thing is put together. Essentially, Submarine is doing that to guitars. It’s allowing guitarists and producers to look inside the instrument and rebuild it from its constituent parts in new and exciting ways.”
Slayer guitarists Kerry King and Jeff Hanneman formed the original searing 6-string front line of the most brutal band in the land. Together, they created an aggressive mood of malcontent with high-velocity thrash riffs and screeching solos that’ll slice your speaker cones. The only way to create a band more brutal than Slayer would be to animate them, and that’s exactly what Metalocalypse (and Home Movies) creator Brendon Small did.
From his first listen, Small has been a lifetime devotee and thrash-metal expert, so we invited him to help us break down what makes Slayer so great. Together, we dissect King and Hanneman’s guitar styles and list their angriest, most brutal songs, as well as those that create a mood of general horribleness.
