D''Addario Launches Unique Purchase Plan

Farmingdale, NY (July 30, 2007) - D''Addario has launched a new subscription buying program that has the potential to make our guitars sound better while making our lives easier. We''ve all played a gig on grimey old strings instead of crisp new ones simply because we forgot to reload our string stash. Sometimes there''s only one backup set in the gig bag and we''re too scared to use them and play without backups. We all love the sound and feel of fresh strings but lets be honest... remembering to drop by the music store can be harder than it sounds.

Now musicians can enjoy the convenience of at home delivery for select D''Addario products on a pre-determined schedule. The company''s new Subscription Program works in tangent with their online Buy Now program. When buying online, customers can setup a delivery schedule that is actually filled by their nearest retailer. The buyer''s credit card is debited as each scheduled delivery takes place. Cancellations can take place at any time without penalty, allowing customers to adjust their string delivery schedules as their playing needs change. Customers are sent reminders when their subscriptions lapse.

"Through the Subscription Program, D''Addario and our dealers are better able to meet the needs of working musicians," says David Via, Vice President of D''Addario Sales. "D''Addario''s new Subscription Program will provide an incredibly convenient alternative for those with recurring needs for musical accessories while supporting our local retailers by directing the business to their stores for fulfillment."

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