WDTAM: What does that acronym mean?
Your guide to modern marketing acronyms for today's digital landscape.
If you’re like me, you open your inbox each morning to at least 5-10 cold emails from marketers, agencies, or software salesmen. You start reading and there they are -- confusing buzzwords, cheesy platitudes lamenting how they "haven’t heard back from you", and 5 confusing acronyms for every 1 verb. Normally in polite society, we use acronyms for convenience or aesthetic. Who wants to tell someone you have to quickly run to the “Automated Teller Machine”? No, you’d use ATM. Or, how much MORE time would be wasted if we actually told people we were headed to the “Department of Motor Vehicles” rather than the DMV? Acronyms are so common in our lexicon that there are several that people think are actually words (see: SCUBA, LASER, and PIN). But, all convenience (and sometimes a little pride) is lost when we don’t understand their meaning. It can lead to time wasted looking them up, or a tendency to ignore the information all together, sometime to the point of losing opportunities, or even money. So, I, your faithful guide, am here to help. Below is a list of acronyms that you may encounter most in the online advertising world:
CPC: Cost Per Click
An advertising metric used to identify the cost to the buyer of a single user click.
CPM: Cost Per Thousand (M)
An advertising metric used to identify the cost to the buyer of one thousand ad impressions. ‘M’ is the roman numeral for 1,000
CTR: Click-Through Rate
Usually delivered as a percentage, the ratio of the number of users who click on a specific link to the number of total ad impressions.
URL: Uniform Resource Locator
Often referred to as a website address, an address to a resource on the Internet. A ‘link’.
GIF: Graphical Interchange Format
A lossless format for image files that supports both animated and static images
HTML: Hypertext Markup Language
The most common language of code on the web, used to create web pages and display advertising.
JPEG: Joint Photographic Experts Group
The most common file type for static images, provides the best tradeoff of quality and file size.
UTM: Urchin Tracking Method
A string of characters pasted on the end of a URL to help identify the source of an incoming link in Google Analytics.
ROI: Return on Investment
The benefits returned from an investment to the investor.
CRM: Customer Relationship Management
Most often used in reference to software databases and services where client and relationship details (i.e. address, phone, notes, etc) are stored.
CTA: Call to Action
A phrase or word used to instruct or persuade an audience to take action, i.e. to click, buy, or read more.
SaaS: Software as a Service
A software business model where software is licensed on a subscription basis as opposed to purchased outright.
SEO: Search Engine Optimization
The process of optimizing a website’s content to appear higher in search engine results.
SEM: Search Engine Marketing
A branch of marketing that improves the visibility and traffic of websites by increasing their visibility in search engine results.
KPI: Key Performance Indicator
A measurable value chosen by an advertiser or company that best demonstrates their desired success or outcome.
A method of purchasing unsold inventory by CPM via programmatic auction.
Refers to the distribution method of advertising to the totality of a website and not specific pages.
If you’re struggling to make sense of the ever-changing lingo of the online marketing world, give me a call or sign up for a FREE 30 minute consultation below. Together, we can help identify your KPI, get ideas for your SEO, help you decide on the best SaaS for your goals, or STS (shoot the sh*t). Regardless, I’m here to help!
Smart tweaks make this Mississippi tweed clubbing stalwart more flexible than ever.
Introducing the new Peavey Classic 20 watt 112 combo with an all-tube preamp and power amp, providing the distinctive sonic punch of the larger, iconic amplifiers on which it is based, but in a more compact footprint (7.25" x 14" x 7.75"/185mm x 356mm x197mm) weighing significantly less (34.7 lbs/15.7 kg). This latest addition brings new life into the legendary product line by now providing players that iconic tone in a package better accommodating to today's smaller stage and bedroom performances.
Boasting two channels that mirror the same voicing and gain structure of its bigger Peavey amplifier siblings, in addition to a specially designed boost function, the Classic 20 112 Combo is a versatile, powerful unit that is equally suitable to virtually all musical styles.
Two EL84 power tubes and three 12AX7/ECC83 preamp tubes deliver the rich, warm tube-amplifier tones that are so sought after by players and engineers. Each of the Peavey Classic 20 112 Combo's channels shares EQ, an effects loop, and reverb (all footswitchable), while the amp's rear panel features Microphone Simulated Direct Interface (MSDI) with XLR output and USB out, 3-position power attenuator switch allowing for 20 watt, 5 watt or 1 watt operation, and speaker defeat switch.
The Classic 20 112 Combo's front panel includes a ¼" INPUT jack, VOLUME knob, CHANNEL switch for selection of 'LEAD' or 'RHYTHM' channels, PRE-GAIN to control the input level of the lead channel (i.e. overdrive and gain), POST GAIN to balance the sound between the two channels, BASS, MIDDLE, & TREBLE EQ controls, REVERB to dial in the amount of ambience, a Pilot Light indicating when AC power is being supplied and the Classic 20 112 Combo's POWER SWITCH is in the "ON" position, STANDBY switch, and OUTPUT TUBE STATUS INDICATION (T.S.I.) LEDS that illuminate red or green, depending on the status of the output tube they are monitoring.
The Peavey Classic 20 112 Combo: genuine tube power and tone - no emulations or simulation - in a smaller, more manageable package and at an attainable price point.
Modeled after the company’s classic CE 24 model, the SE CE 24 Standard Satin is designed as an affordable, all-mahogany workhorse.
PRS Guitars today announced the PRS SE CE 24 Standard Satin, which will retail in the United States at $499 USD. This introduction marks the most affordable guitar in the PRS catalog.
“It is difficult to speak briefly about the SE CE 24 Standard Satin. The price of this guitar implies that it is probably a great beginner guitar – it is. But, I imagine for some it also implies that it is lacking in some way – it is not,” says Jack Higginbotham, PRS Guitars Chief Operating Officer. “This guitar is full of all the attention to detail we have infused into the SE Series: the neck, pickups, playability, and vibe are pure PRS. More than that, this new satin finish makes a very lively guitar because it is so thin, but it is also incredibly durable, so it can withstand a bit of abuse. This is a quintessential player’s guitar.”
The combination of the all-mahogany body with a bolt-on neck and all-over thin, satin finish is designed to result in a guitar with punch, power, snap, and response. More detailed specifications include: an all-mahogany body that sports PRS’s shallow violin carve, a bolt-on maple neck featuring a wide thin carve and a 25” scale length, 24-fret rosewood fretboard with a 10” radius and PRS’s trademark bird inlays. The PRS SE CE 24 Standard Satin also features the full range and clarity of PRS’s 85/15 “S” pickups and the versatility of the push/pull tone control with 3-way toggle pickups selector.
The SE CE 24 Standard Satin | Demo | PRS Guitars
“I realize there is risk involved in the investment aspect of it [buying a new guitar] and parents can tend to go with the cheapest thing, which is understandable. I’ve bought karate uniforms, ballet slippers, and all kinds of stuff. But, the physicality of playing guitar…if you are fighting the instrument, it makes it even harder to learn, so I suggest buying the best quality thing you can. I am impressed with the quality of the PRS SE CE 24 Standard Satin,” said Lee Priddy, Guitar Teacher and Music School Owner, Priddy Music Academy.
For more information, please visit prsguitars.com.
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