Petaluma, CA (May 30, 2014) -- Kala Brand Music Co enters a new market segment with the addition of a tenor guitar to the company’s broadening range of stringed instruments. Kala’s tenor guitar is a 21 3/8ths” scale 4 string guitar that is tuned in fifths. Design features include a select solid sitka spruce top, rosewood back and sides, slotted headstock, and Grover tuners. The guitars come strung with with D’Addario Phosphor Bronze strings which are tuned to CGDA.

Originally made popular by folk artists such as the Kingston Trio, the tenor guitar is experiencing a resurgence in popularity among musicians that are seeking a fresh timbre to add to their performances and arrangements. As a result there has been the emergence of a grassroots movement where tenor guitar enthusiasts have created groups and gatherings across the country. With its upscale appointments and list price of $469.99 the Kala Tenor will appeal to musicians seeking to add a new sound to their repertoire and dealers looking for a high quality affordable instrument to address this growing customer base.

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