Serge Michiels and John Joveniaux: TAO Guitars
The first Phaeton model by TAO Guitars was inspired by both a Gibson Style 03 and classic American automobiles from the 1930s and ’40s.
Premier Guitar featured TAO Guitars in the October 2013 issue’s Modern Builder Vault. The company is run by Belgian duo Serge Michiels and John Joveniaux, who transitioned from guitar repairmen to luthiers eight years ago by focusing on instruments done the old way. Though they started with repros of Strats, Teles, and Les Pauls, they now have their own style—one that’s heavily influenced by auto designs.
A hollowbody made from spruce and mahogany, the Phaeton sports soundholes that are reminiscent of the golden age of American cars. Another specialty on all their guitars is the fretwork. TAO guitars have a medium-jumbo fretwire up to the 12th fret. Then in the second octave, the frets switch to a smaller size to allow more room to finger phrases in the higher registers.