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Digging Deeper: Rolling Stones Ex. 3

Think you’ve got what it takes to work on the Acoustic Music Works sales floor?

You’ve gotta have serious chops to toil in a music instrument store—but not the kind you’d think.

We’ve all heard those classic phrases: “Do what you love, and you’ll never work a day in your life!” or Elbert Hubbard’s “Work to become, not to acquire,” which is, I think, more zen than any of us have time to process these days. This column is about that little thing that every single guitarist has asked themselves: What if I worked in a guitar shop?

Here are some tips and insights from the first 13 years of a long career in the instrument game.

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An all-new line of solid body electric guitars, rooted in Eastman’s D’Ambrosio Series.

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Stevie Van Zandt with “Number One,” the ’80s reissue Stratocaster—with custom paisley pickguard from luthier Dave Petillo—that he’s been playing for the last quarter century or so.

Photo by Pamela Springsteen

With the E Street Band, he’s served as musical consigliere to Bruce Springsteen for most of his musical life. And although he stands next to the Boss onstage, guitar in hand, he’s remained mostly quiet about his work as a player—until now.

I’m stuck in Stevie Van Zandt’s elevator, and the New York City Fire Department has been summoned. It’s early March, and I am trapped on the top floor of a six-story office building in Greenwich Village. On the other side of this intransigent door is Van Zandt’s recording studio, his guitars, amps, and other instruments, his Wicked Cool Records offices, and his man cave. The latter is filled with so much day-glo baby boomer memorabilia that it’s like being dropped into a Milton Glaser-themed fantasy land—a bright, candy-colored chandelier swings into the room from the skylight.


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