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Future Rock July '15 Ex. 3

Orangewood unveils the launch of the Magnolia Live, their newest artist series model made in collaboration with guitarist, songwriter, and producer Ruben Wan.

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Pickup wizard and innovator Seth Lover, as captured by the author.

Guitarists are always changing pickups. So, what are we searching for?

Everyone knows that tone is in the pickups, right? At least that’s what the prevailing thought seems to be. There must be something to that idea because guitarists are spending a huge amount of cash changing pickups like dirty underwear. Almost daily we hear about a new pickup maker who has “cracked the code” by utilizing materials and techniques that somehow companies with million-dollar R&D budgets missed. I’ve worked with and rely upon a large number of pickup brands, and I truly love a lot of what they produce, but I’ve also learned that it’s easy to get lost in the hype.

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Slash onstage with Guns N’ Roses, backed by a fleet of glowing Magnatone M-80 amps, the inspiration for his current signature model, the SL-100.

Photo by CQPhotographer

The guitar icon revisits his roots with a feral 6-string rager featuring guests Billy Gibbons, Gary Clark Jr., Chris Stapleton, Brian Johnson, Steven Tyler, Beth Hart, Demi Lovato, and others. His guests onstage for the accompanying S.E.R.P.E.N.T. Festival tour will be a rotating cast of the Warren Haynes Band, Keb’ Mo’, Christone “Kingfish” Ingram, Robert Randolph, Larkin Poe, Eric Gales, ZZ Ward, Samantha Fish, and Jackie Venson.

Many of us have been transfixed by Jimi Hendrix’s acoustic 12-string performance of “Hear My Train A Comin’,” in the 1973 documentary A Film About Jimi Hendrix. Including Slash. But Slash, being Slash, took it a step further.

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