Gibson’s Robi Johns: “Designing guitars is the most joyous part of my work.”

Robi Johns has played a role in Gibson’s acoustic operation since 1990, when he left teaching and running a music store to become the location’s in-house musician.
The Gibson acoustic division’s head dreamer studied with Christopher Parkening, toured, played, taught, and has collaborated with many artists on signature models in his three-decade career.
Bozeman is known as the Sweet Pea City, a reference to the prolific flower that put this colorful Montana burgh on the map in the early 1900s. But most of us know it as the home of the Gibson Acoustic Craftory, where the brand makes guitars ranging from historic models like the L-00, J-45, Hummingbird, Dove, and J-200 to signature guitars for Jerry Cantrell, Orianthi, and Keb’ Mo’ to the company’s budget-priced Generation Collection, which offers updates on Gibson’s slope-, broad-shouldered, and cutaway models, all with sound ports. Turns out the region’s stable, dry climate is good for building guitars as well as raising blossoms.
When Robi Johns arrived at Gibson’s Bozeman location in 1990, “it was a small cinder block building. It was relatively crowded, dusty, and noisy, but safe, and we had this little office area with one fax machine—the key communication tool back in the day. Now, I’m sitting in an office that’s quiet, clean, and well-lit. We have meeting areas and beautiful showroom and event areas. And the plant is spacious and quiet in most areas, and certainly very clean and very modern.”
How modern and spacious? Gibson unveiled an expansion at the facility in November, more than doubling its size from 21,000 to 48,000 square feet, updating and enlarging the machine shop, the Custom Shop, and overall guitar-building space. It’s a testament to both the durability of Gibson’s long-established models as well as the success of new instruments like the Generation Collection.
“We put the very lightest, thinnest neck on it possible—we couldn’t go any thinner, quite frankly. It’s thin as a Les Paul from the 1960s.”
Johns’ title is senior product development manager, Gibson acoustics, but he’s also one of the Craftory’s key guitar designers and an accomplished player. As a young man, he studied with classical-guitar virtuoso Christopher Parkening and became an adjunct professor in classical guitar at Montana State University, also in Bozeman. In addition to the aforementioned guitarists, he’s designed instruments for Sheryl Crow (a signature Southern Jumbo Supreme), Jackson Brown (a 10-year process that culminated in the Model 1 that bears Brown’s name), Slash, and Eric Church, among many others.
“If I had to summarize the qualities that each player desires,” he says of the artists he’s created instruments for, “number one is tone of the acoustic guitar, because that reflects the sound of the music that artist makes, and inspires them. They are looking for a response from the instrument—response and tone affects how you’re playing and causes a different emotional state. They are also searching for a certain look or design that reflects their persona and helps define how they look on stage. It’s a symbiotic relationship between the artist and model.”
A J-45 Deluxe Rosewood guitar gets its neck set with one of the company’s trademark dovetail neck-to-body joints.
Johns’ latest signature project is a collaboration for Americana/country darling Brandi Carlile, for release this year. “Brandi loves 1940s small-body LG-2s, so about three years ago she came to us and said, ‘Would you build me one of these ... like the one I use normally, but, you know, new?’ So, I had the honor of designing a historic-based LG-2 for her that she fell in love with. Recently, she asked us to do a model for her, so I was able to take the qualities of her LG-2 and put them into a guitar that would be suitable for consumers. In other words, we made it so it wasn’t so expensive to build, like her original, but I was able to include the sound and the feel of what she loved. I had to please the artist and people who love our guitars with the new Brandi Carlile LG-2 Custom.”
Johns was also involved in the creation of the Generation Collection, a new line of five acoustics—the G-Writer, the G-Bird, the G-45, G-200, and G-00—inspired by legacy designs but updated with sound ports and alternative neck woods, like utile (an African hardwood), and slim neck profiles, among other features. The idea was to create a fleet priced between $999 and $1,999 street—more easily affordable instruments targeted at less experienced players. For Johns, the project was both a strategic and a design challenge.
“The acoustic guitar is more introverted, and the electric guitar is more for an extroverted experience.”
“We thought about this for a couple years,” says Johns. “‘What do new guitarists, that aren’t necessarily Gibson fans, want?’ So, we gave them a guitar at a lower price point, relative to our other guitars, that is really easy to play. We put the very lightest, thinnest neck on it possible—we couldn’t go any thinner, quite frankly. It’s thin as a Les Paul from the 1960s. And we flattened out the fretboards so you can bend notes really easily. We also include all of the benefits of how we build guitars: a dovetail neck-to-body joint, a radius top or curved top with curved bracing, and a very light lacquer finish. We took the best of Gibson construction features and put them in this lower-price-point instrument.”
The Generation Collection are also the first Gibsons to feature a sound port, which the company calls a “Player Port,” following boutique builders and Taylor, Breedlove, and other well-respected acoustic guitar makers into this terrain.
“Response and tone affects how you’re playing and causes a different emotional state.”
Here’s an upper-deck view of the finishing area in Gibson’s Acoustic Craftory.
Besides its lovely climbing flowers and the Gibson Craftory, Bozeman is also known as a railroad town. A modest freight yard is nestled in its center, and there’s even an old beanery where railroad workers for the Northern Pacific grabbed a bite during that line’s heyday. Johns also comes from a place famous for the rails—Altoona, Pennsylvania. “It’s a very blue-collar coal mining and railroad town, so that kind of forced me into loving the expressive arts, in contrast. I became a lover of painting and music, so that led me into going to music school. I got a couple of degrees in guitar performance, and later became a recording artist, and I had interest in many diverse musical styles. I practiced, practiced, practiced the guitar, every day, to the Nth degree. So, I’ve spent all my life on a guitar.”
Johns was teaching and running a music store in Bozeman when he was invited to Gibson. “The president of this division called me up and said, ‘We need an artist here. We have everything but a real musician.’ So, I became the sales and marketing director for acoustic guitars in 1990 and have been here ever since. I had a lot to learn. Gibson was such a big brand, and initially, I was going all over the world promoting the guitars and helping with the marketing and sales of them. And then, I started working here with the best luthiers in the music industry, so that’s how it morphed into my work with designing guitars.”
An SJ-200 reaches the final stage of its building process—a meticulous setup.
Johns’ creative patch was interrupted, gravely, in 2012, when he suffered a hemorrhagic stroke. “I was told I was not going to live, I was not going to walk again, I was not going to use my arm again,” he recounts. “That is not what I decided was my fate. I had this strong wish to continue to use all that I’ve learned in my life’s experience—to contribute to what I love in music and arts and particularly the guitar. That kept me going and drove me to take on all these therapies. I still do therapy every day, because I want that quality of life back, and I’m enjoying doing what I’m doing with Gibson. It’s stopped me from being a player for a period of time, but it did not stop me from being a dreamer, or that I get to dream these guitars up with the artists and the great builders here.” Johns is working to reclaim his former playing prowess with the help of his current favorite guitars: a Gibson ES-175, which he praises for its acoustic-like tone—“I was a fan of Steve Howe in the ’70s”—and an acoustic Gibson Songwriter, along with a nylon-string instrument custom-built in Madrid.
If fate hadn’t lured Johns into the guitar life, he thinks that perhaps he might have chased his creative pursuits into film. “Sometimes I feel like a movie director,” he says. “I work with an artist and he or she creates a plot, and I get to direct the movie—analogous to designing the guitar, the most joyous part of my work. This is not just patronizing my own company, but I love Gibson. I get to work with the most absolutely brilliant people, highly skilled and inspiring, which nurtures me as a human being. I’m not playing guitar and being a performer anymore, but, metaphorically, I’m still reaching people all over the world—not with my music, but with the guitars that we build. And that fulfills me. That really is true.”
- First Look: Gibson G-Bird ›
- Gibson Launches the Jerry Cantrell Fire Devil and Atone Acoustic Guitars ›
- Gibson Unveils the Generation Collection of Acoustics ›
- Gibson G-Bird Review - Premier Guitar ›
Empress Effects is proud to announce the release of the Bass ParaEq, a bass-specific parametric EQ pedal.
Building on the success of their acclaimed ParaEq MKII series, which has already gained popularity with bassists, the Bass ParaEq offers the same studio-grade precision but with features tailored for bass instruments.
Basses of all types – including electric and upright basses with active and passive electronics – can benefit from the Bass ParaEq’s tone-sculpting capabilities.
The new pedal follows the success of the Empress Bass Compressor and ParaEq MKII Deluxe, which have become some of the company’s best-reviewed and top-selling products. The Bass Compressor’s popularity confirmed what Empress had long suspected: bassists are eager for tools built with their needs in mind, not just adaptations of guitar gear.
The Bass ParaEq retains the line’s powerful 3-band parametric EQ and studio-style features while introducing a bass-optimized frequency layout, a selectable 10MΩ Hi-Z input for piezo-equipped instruments, a dynamically-adjusted low shelf, and automatic balanced output detection—perfect for live and studio use alike.
The Bass ParaEq also offers an output boost, adjustable by a dedicated top-mounted knob and activated by its own footswitch, capable of delivering up to 30dB of boost. It’s perfect for helping your bass punch through during key moments in live performance.
Whether dialing in clarity for a dense mix or compensating for an unfamiliar venue, the Bass ParaEq offers precise tonal control in a compact, road-ready form. With 27V of internal headroom to prevent clipping from even the hottest active pickups, the Bass ParaEq is the ultimate studio-style EQ designed to travel.
Key features of the Bass ParaEq include:
- Adjustable frequency bands tailored for bass instruments
- Selectable 10MΩ Hi-Z input for upright basses and piezo pickups
- Auto-detecting balanced output for long cable runs and direct recording
- Three sweepable parametric bands with variable Q
- High-pass, low-pass, low shelf, and high shelf filters
- Transparent analog signal path with 27V of internal headroom
- Buffered bypass switching
- Powered by standard 9V external supply, 300mA (no battery compartment)
The Bass ParaEq is now shipping worldwide. It can be purchased from the Empress Effects website for $374 USD and through authorized Empress dealers globally.
Kiesel Guitars has introduced their newest solid body electric guitar: the Kyber.
With its modern performance specs and competitive pricing, the Kyber is Kiesel's most forward-thinking design yet, engineered for comfort, quick playing, and precision with every note.
Introducing the Kiesel Kyber Guitar
- Engineered with a lightweight body to reduce fatigue during long performances without sacrificing tone. Six-string Kybers, configured with the standard woods and a fixed bridge, weigh in at 6 pounds or under on average
- Unique shape made for ergonomic comfort in any playing position and enhanced classical position
- The Kyber features Kiesel's most extreme arm contour and a uniquely shaped body that enhances classical position support while still excelling in standard position.
- The new minimalist yet aggressive headstock pairs perfectly with the body's sleek lines, giving the Kyber a balanced, modern silhouette.
- Hidden strap buttons mounted on rear for excellent balance while giving a clean, ultra-modern look to the front
- Lower horn cutaway design for maximum access to the upper frets
- Sculpted neck heel for seamless playing
- Available in 6 or 7 strings, fixed or tremolo in both standard and multiscale configurations Choose between fixed bridges, tremolos, or multiscale configurations for your perfect setup.
Pricing for the Kyber starts at $1599 and will vary depending on options and features. Learn more about Kiesel’s new Kyber model at kieselguitars.com
The Sunset is a fully analog, zero latency bass amplifier simulator. It features a ¼” input, XLR and ¼” outputs, gain and volume controls and extensive equalization. It’s intended to replace your bass amp both live and in the studio.
If you need a full sounding amp simulator with a lot of EQ, the Sunset is for you. It features a five band equalizer with Treble, Bass, Parametric Midrange (with frequency and level controls), Resonance (for ultra lows), and Presence (for ultra highs). All are carefully tuned for bass guitar. But don’t let that hold you back if you’re a keyboard player. Pianos and synthesizers sound great with the Sunset!
The Sunset includes Gain and master Volume controls which allow you to add compression and classic tube amp growl. It has both ¼” phone and balanced XLR outputs - which lets you use it as a high quality active direct box. Finally, the Sunset features zero latency all analog circuitry – important for the instrument most responsible for the band’s groove.
Introducing the Sunset Bass Amp Simulator
- Zero Latency bass amp simulator.
- Go direct into the PA or DAW.
- Five Band EQ:
- Treble and Bass controls.
- Parametric midrange with level and frequency controls.
- Presence control for extreme highs.
- Resonance control for extreme lows.
- Gain control to add compression and harmonics.
- Master Volume.
- XLR and 1/4" outputs.
- Full bypass.
- 9VDC, 200mA.
Artwork by Aaron Cheney
MAP price: $210 USD ($299 CAD).
PG contributor Tom Butwin reveals his favorite songwriting secret weapon: the partial capo. Watch how the Shubb C7 and C8 can simulate alternate tunings without retuning your guitar—and spark fresh creative ideas instantly.
Shubb C8b Partial Capo for Drop-D Tuning - Brass
The C8 covers five of the six strings, leaving either the low E or high E string open, depending on how it's positioned.
- Standard setup: Placed on the 2nd fret while leaving the low E string open, it simulates Drop D-style sounds—except you're still in standard tuning (key of E). You get that big, droning bass feel without retuning.
- Reverse setup: Flipping the capo allows the high E string to ring, giving you shimmering drones and new melodic options across familiar chord shapes.
- A flexible tool that lets you simulate alternate tunings and create rich sonic textures—all while keeping your guitar in standard tuning.
Shubb C7b Partial Capo for DADGAD Tuning - Brass
The C7 covers three of the six strings—either D, G, and B or A, D, and G—depending on how it's flipped.
- Typical setup (D, G, B): Creates an open A chord shape at the 2nd fret without needing your fingers. This frees you up for new voicings and droning notes in the key of A.
- Reversed setup (A, D, G): Gets you close to a DADGAD-style tuning vibe, but still keeps you in standard tuning—great for modal, spacious textures often found in folk or cinematic guitar parts.
Use it alone or stack it with the C8 for wild, layered effects and truly out-of-the-box inspiration.