"For anyone who has wished they could customize every option to create their dream Fender, the company has answered that request with the American Design Experience. Inside, visitors can feel and choose different neck shapes and wood configurations, see a wide variety of finish options, and select the pickup-pickguard-switching configuration of their choice. The guitars are ordered right then and there, put into production, and delivered to the buyer's home in less than a month. The flame maple Tele on the bench serves as one of the examples of what can be ordered."