Vintage Vault: 1967 Rickenbacker 366/12 Convertible
Discover how this 1967 Rickenbacker 366/12 can morph from a 12-string to a 6-string with the flick of a handle.
The flattop 12-string guitar was a foundation of the folk music movement of the early ’60s, and this inspired Rickenbacker to design and manufacture an electric 12-string in 1963. Although other companies (notably Gibson and Danelectro) had made earlier attempts, the Rickenbacker 12-string electric became the most sought-after because of its association with George Harrison of the Beatles.
Musician and inventor James E. Gross was intrigued by the electric 12-string and decided to put his imagination to work on improving it. Born in 1931 in Lafayette, Indiana, Gross began playing music professionally at a very young age. He was distinguished as a performer and bandleader in the Chicago area for many years, and was known for playing unique double-neck banjos and combining comedy with exploding light shows and robots.
In 1966 Gross approached Rickenbacker’s owner F.C. Hall with his practical, easy-to-install converter device. This “converter comb” could turn a 12-string into a 6-string (or any number in between). When the converter was engaged, it pulled strings down away from the player’s right hand, leaving only the desired number of strings to be picked. Gross demonstrated the converter at the July 1966 NAMM show. A licensing agreement was signed in August, and the guitars went into production by winter.
The models produced were the 336/12, 366/12, and 456/12. The original Rickenbacker advertisement copy read: “Now, one instrument—the most versatile guitar ever made—ends the need for carrying extra guitars. By means of an exclusive, patented converter on the brilliant Rickenbacker 12-string guitar, any combination of strings can be played.”
The 1967 366/12 pictured here was James Gross’ personal guitar. It has most of the features associated with classic Deluxe Rickenbacker models of the ’60s. These include a bound maple neck, a gloss-finished rosewood fretboard with large triangle-shaped inlays, two “toaster” single-coil pickups, a maple body with checkerboard binding on the back, a slash soundhole, and an “R” tailpiece.
This example is finished in Rickenbacker’s most popular color, Fireglo. The main differences between it and a regular 360/12 are the chrome converter comb and the extra pickguard under it, which extends below all 12 strings. The 1966 list price was $579.50. The current value for one in excellent all-original condition is $4,500.
The 366/12 rests against a late-’60s Rickenbacker Transonic TS100 amp. The Transonic’s current value is $1,000.
Sources for this article include Tony Bacon’s Rickenbacker Electric 12-String and The History of Rickenbacker Guitars by Richard R. Smith.
A very special thanks to Cody Appel for acquiring the guitar and original paperwork from James Gross’ wife Peggy.
Holiday Gear Finds 2022
Looking for more great gear for the guitar player in your life (yourself included!)? Check out this year's Holiday Gear Finds!
Gibson Les Paul Standard 50s Faded
SE Standard 24-08
MONO FlyBy Ultra Backpack
JBL 3 Series Studio Monitors
Guitar Tech Screwdriver Set
Xvive U2, U3 and U4 Wireless Systems
Elixir® Strings Acoustic Phosphor Bronze with NANOWEB® Coating
Elephant Foot Risers and Frames
D'Addario XPND Pedalboard
Caparison Horus-WB-FX MF
The Woman Tone
Templo Devices Holiday Specials
Taylors Guitars GS Mini
DR-05X Stereo Handheld Recorder
Sennheiser MD 421
Orangewood Guitars Oliver Jr.
Marshall CODE 50 Digital Combo Amp
Line 6 Catalyst 100
LR Baggs Venue DI
Kali Audio LP-6 V2
Eventide H90 Harmonizer®
Wilkinson R Series Trev Wilkinson Signature Pickups
Hercules Stands Five-Piece Guitar Rack with Two Free Expansion Packs
ISP Hum Extractor Pedal
LAVA ME 3
Gator Cases Transit Guitar Gig Bags
DeLoach Guitars DL-225
Wampler Pedals Ratsbane
Messiah Guitars Introduces the Flare
Flare is a dual-function pedal with a tube-like booster and a 1970s-style ring modulator effect that can be played separately or together.
Flare’s ring modulator is based on the iconic tone of the original Dan Armstrong Green Ringer. This vintage classic was made famous by Frank Zappa who loved the unusual modulations created by generating a harmonic octave over notes. Messiah’s version offers two control knobs: a “Sparkle” tone attenuator and output Level control. Its taupe-gold body, purple and green knobs and stick-figure rock ’n’ roller holding up a flame convey an appropriately rockin’70s vibe.
In a unique twist, Messiah’s Flare pairs the ringer with a warm tube-style boost instead of a fuzz. Flare feeds the booster into the ringer for an extra punch, while preserving the Green Ringerspirit. The ringer side also turns any fuzz into an octafuzz, and it has the ability to quiet signal background noise fed through it.
The booster side features a single Boost knob to control the MOSFET circuit, making it very tube-amp-friendly with a warm, organic boost and gain of up to 32dB.
The pedal is a distinct improvement over the 1970s pedal that inspired it. “Most ringer pedals don’t track well,” Tom Hejda, owner of Messiah Guitars. “The player can’t rely on repeating the same effect even with the most consistently played notes. We carefully matched the components, so our ringer follows your every move, producing that slightly dirty octave you expect on demand.”
Messiah developed this vintage octave pedal with flexible features so that people who love that messy, dirty Zappa-esque sound can get there with ease but there’s also something for those who have not fallen in love with fuzz or the Green Ringer alone. Flare offers an array of sonic options while retaining simplicity in the controls.
Each Flair Pedal Includes:
- 3 control knobs: Boost, Sparkle, and Level
- Two effects – Ring Modulator and Boost – can be used together or separately
- Space-saving top side jacks
- Durable, cast aluminum alloy 125B enclosure with fun artwork
- Easy to see, illuminated True-bypass foot switch
- Standard 9V pedal power input
Flare Pedal Demo
Messiah Guitars pedals are designed with an explorative player in mind. Like their custom guitars and amplifiers, Messiah’s pedals are hand-crafted in Los Angeles for a long life with guaranteed quality.
Flare retails for $199.00 and can be purchased directly at Messiah Guitars or you can hear it in person at Impulse Music Co. in Canyon Country, CA.
For more information, please visit messiahguitars.com.
MayFly Introduces the Le Canard Envelope Filter
This feathery little guy is a joy to play because of its incredibly quick response to your right hand - much faster and more expressive than your typical auto-wah pedal.
If it looks like a duck, acts like a duck, and QUACKS like a duck, then it must be a duck. That's how we came up with the name for our new envelope filter. This feathery little guy is a joy to play because of its incredibly quick response to your right hand - much faster and more expressive than your typical auto-wah pedal. Trevor explains how this is possible in the launch video, as well as gives a demo on Le Canard’s operation.
The attack control determines how quickly the filter responds to the envelope, and the decay sets how quickly the filter releases afterward. The range controls which frequency spectrum the filter does its magic on. Add to this relay-based full-bypass switching with failsafe, and you've got one crazy little quacky beast. It is so expressive that you'll want to give up on your rocker-wah forever.
The MayFly Le Canard envelope filter features:
- Super fast responding envelope follower. Touch it and it jumps!
- Range control to dial in the character of the filter
- Attack control to control how fast the filter moves on that first touch
- Release control to control how slowly the filter slides back to baseline
- Full bypass using relays with Fail SafeTM (automatically switches to bypass if the pedal loses power)
- Cast aluminum enclosure with groovy artwork
- MSRP $149 USD ($199 CAD)
Introducing the MayFly Le Canard Envelope Filter
All MayFly pedals are hand-made in Canada.
For more information, please visit mayflyaudio.com.
Outlaw Effects Launches NOMAD ISO Pedalboards
Outlaw Effects introduces their next generation of NOMAD rechargeable battery-powered pedal boards.
Available in two sizes, NOMAD ISO is a compact, versatile tool that offers the convenience of a fully powered board plus the additional freedom of not having to plug into an outlet. NOMAD ISO is ideal for stages with limited outlet availability, quick changeovers, busking outdoors, temporary rehearsal locations, and more.
NOMAD ISO builds upon the legacy of the ultra-convenient and reliable NOMAD rechargeable pedalboard line originally launched in 2018. The brand new NOMAD ISO editions feature eight isolated outputs (1 x 9V DC, and 1 switchable 9V/12V DC) for even more versatility and clean, quiet power. With an integrated lithium-ion battery pack boasting 12800mAh capacity, NOMAD ISO can fuel a wide array of pedals, and will last over 10 hours* on a single charge.
Each NOMAD ISO pedal board includes adhesive hook & loop pedal-mounting tape, eight (8) standard DC connector cables, and one (1) reverse polarity DC cable, giving you everything you need to build your ultimate "off-the-grid" rig. A rugged, road-ready padded gig bag with shoulder strap is also included, to safely protect your gear while you're on the move.
NOMAD ISO S
NOMAD ISO S: MSRP $309 / MAP: $249
Dimensions: 19 ¼" x 5 ¼"
NOMAD ISO M
NOMAD ISO M: MSRP $349 / MAP $279
Dimensions: 19 ¼" x 11"
More info: https://www.outlawguitareffects.com.