The Milwaukee-based “guitarist’s guitarist” doles out decades of midwest wisdom on this episode of Wong Notes.
You might not know Greg Koch, but we’ll bet your favorite guitarist does. In 2012, Fender called the Wisconsin blues-guitar phenom one of the top 10 best unsung guitarists, and in 2020, Guitar World listed Koch among the 15 best guitar teachers. He’s been inducted into the Wisconsin Area Music Industry Hall of Fame. Koch is a bonafide midwest guitar god.
He joins Cory Wong on this round of Wong Notes for this meeting of the Middle-America minds, where the duo open with analysis of music culture in Wisconsin and Minnesota—Koch taught at Saint Paul’s now-shuttered McNally Smith College of Music, which Wong attended. Koch and Wong zero in on the blues roots of most modern music and talk through soloing theories: It can be as easy or as hard as you want it to be, but Koch shares that he likes to “paint himself into a corner,” then get out of it.
Koch and Wong swap notes on the pressures of studio performance versus the live realm, and how to move on from mistakes made onstage in front of audiences. Plus, Koch has created scores of guitar education materials, including for Hal Leonard. Tune in to find out what makes a good guitar course, how to write a guitar book, Koch’s audio tips for crystalline live-stream sessions, and why he still prefers tube amps: “I like to crank that sh*t up!”
The Rickenbacker 481’s body style was based on the 4001 bass, popularly played by Paul McCartney. Even with that, the guitar was too experimental to reach its full potential.
By the early 1970s, the great interest the lads had sparked in 6- and 12-string Ricks had waned. But thankfully for the company, there was still high demand for yet another Beatles-played instrument: the 4001 bass.
Paul McCartney was gifted a 4001 by Rickenbacker in 1965, which he then used prominently throughout the group’s late-’60s recordings and while leading Wings all through the ’70s. Other rising stars of rock also donned 4000 series models, like Yes’Chris Squire, Pink Floyd’sRoger Waters, the Bee Gees’ Maurice Gibb, Creedence Clearwater Revival’s Stu Cook, and more.
And like that, a new star was born.
So, what’s a guitar company to do when its basses are selling better than its guitars? Voilà: The Rickenbacker 480. Introduced in 1972, it took the 4000-series body shape and created a standard 6-string out of it, using a bolt-on neck for the first time in the brand’s history.
The 481’s slanted frets predate the modern multi-scale phenomenon by decades. The eight-degree tilt of the frets is matched by an eight-degree tilt of the nut, pickups, and bridge.
“It was like a yo-yo at Rickenbacker sometimes,” factory manager Dick Burke says in Rickenbacker Guitars: Out of the Frying Pan Into the Fireglo. “We got quiet in the late ’60s, but when the bass started taking off in the ’70s, we got real busy again, so making a 6-string version of that was logical, I guess.”
The gambit worked, for a time. Sales of the 480 were strong enough at first that, in 1973, a deluxe model was introduced—the 481—and it’s one of these deluxe versions that we’re showcasing here.
“The 481 features slant frets—pointing ever-so-slightly toward the body of the guitar—and the eight-degree tilt of the frets is matched by an eight-degree tilt of the nut, pickups, and bridge.”
Take a close look and you’ll notice that the body shape isn’t the only remarkable feature. The 481 was Rickenbacker’s first production run to feature humbucker pickups. Here, you can see each humbucker’s 12 pole pieces dotting through the chrome cover, a variant casing only available from 1975 to 1976. (Interestingly enough, the pickups had first been developed for the 490, a prototype that never made it to public release, which would’ve allowed players to substitute different pickups by swapping loaded pickguards in and out of the body.)
The new pickups were also treated with novel electronics. The standard 3-way pickup-selector switch is here, but so is a second small switch that reverses the pickups’ phase when engaged.
The inventive minds at Rickenbacker didn’t stop there: The 481 features slant frets—pointing ever-so-slightly toward the body of the guitar—and the eight-degree tilt of the frets is matched by an eight-degree tilt of the nut, pickups, and bridge.
Long before the fanned fret phenomenon caught on in the modern, progressive guitar landscape, Rickenbacker had been toying around with the slant-fret concept. Originally available from 1970 forward as a custom order on other models, slant frets were all but standard on the 481 (only a small minority of straight-fret 481s were built).
The 481 was the deluxe version of the 480, which preceded it and marked the first time the company used a bolt-on neck.
Dick Burke, speaking separately to writer Tony Bacon in an interview published on Reverb, only half-recalls the genesis and doesn’t remember them selling particularly well: “Some musicians said that’s the way when you hold the neck in your left hand—your hand is slanted. So, we put the slanted frets in a few guitars. I don’t know how many, maybe a hundred or two—I don’t recall.”
Even proponents of the 481 do not necessarily sing the praises of the slanted fretboard. Kasabian’s Serge Pizzorno, a 481 superfan, told Rickenbacker Guitars author Martin Kelly, “I don’t just love the 481, it’s part of me.... The 481’s slanted frets have made my fingers crooked for life, but I don’t care, I’ll take that for it’s given me riff after riff after riff."
Initial 480-series sales were promising, but the models never really took off. Though they were built as late as 1984, the slant-fret experiment of the 481 was called off by 1979. And these slanted models have not, in the minds of most players or collectors, become anywhere near as sought-after as the classic 330s and 360s, or, for that matter, the 4001s.
For that reason, 481s—despite their novelty and their lists of firsts for Rickenbacker—can still be found for relatively cheap. Our Vintage Vault pick, which is being sold by the Leicester, England-based Jordan Guitars Ltd, has an asking price of 3,350 British pounds (or about 4,300 U.S. dollars), which is still well under half the going-rate of early 360s, 660s, and other more famous Ricks. Some lucky buyers have even found 481s on Reverb for less than $2,000, which is unheard of for other vintage models.
With its idiosyncratic charms, the 481 remains more within reach than many other guitars of a similar vintage.
Sources: Martin Kelly’s Rickenbacker Guitars: Out of the Frying Pan Into the Fireglo, Tony Bacon’s"Interview: Dick Burke on the Creation of the Rickenbacker 12-String | Bacon’s Archive" on Reverb, Reverb Price Guide sales data.
