
Think you’ve got what it takes to work on the Acoustic Music Works sales floor?
You’ve gotta have serious chops to toil in a music instrument store—but not the kind you’d think.
We’ve all heard those classic phrases: “Do what you love, and you’ll never work a day in your life!” or Elbert Hubbard’s “Work to become, not to acquire,” which is, I think, more zen than any of us have time to process these days. This column is about that little thing that every single guitarist has asked themselves: What if I worked in a guitar shop?
Here are some tips and insights from the first 13 years of a long career in the instrument game.
Home Base: If you live in an area with a great music store … congrats! You’re at an advantage! Big-box stores have muscled out a lot of brick-and-mortar shops over the last 20 years, and if you and your community have kept a small-to-large music business going, I applaud you! Even if you just go in for strings and picks, the folks at that shop know you, and they’re happier than you can imagine that you continue to choose them. This is, most likely, the shop that you are interested in working for.
Are You Guys Hiring? No. (Or Are We?): In 2010, I was a scrappy avant-folk fingerpicking guitarist who managed an art supply store about four blocks from Acoustic Music Works (now my forever home) in Pittsburgh, Pennsylvania. I would dip over on my lunch breaks, playing guitars from Collings and Huss & Dalton, instruments that I could only dream of owning. Steve Miklas, the store owner, acknowledged my used Larrivée OM as a solid purchase and encouraged me to play anything I wanted in the shop. He would occasionally ask me pointed questions about my art store gig, feeling out my retail chops—the chops that matter when the music instrument industry is how you make your living.
Believe it or not, you don’t have to be a great player! It’s about digging the instruments on a deep level, desperately wanting to know how they work. Let’s just call it “passion.” Steve could tell that I was way more into guitars than the average customer, plus we got along great and he knew that I could handle a retail environment. He hatched a plan to steal me from my art store job, and we’ve been at it together ever since!
Dealing with People: This is the worst and the best part. Customers are going to come at you from every direction and from all corners of the world. Having retail chops also means having a somewhat thick skin. When you get an email that just says “BEST PRICE?” you can’t spend a lot of time thinking, “Now that just sounds rude. Why didn’t they ask me about the guitar? Why didn’t they introduce themselves?” Tell them, and move on. There are more of these dispassionate interactions than ever, but you can’t let it break you, because you need to save up energy to answer the good questions, offer guidance, and transfer enthusiasm for the products that you’re selling.
Wearing All Those Hats: Some shops have bigger crews and a clear delineation of jobs, while many have smaller crews where employees do a number of jobs. My official title is shop manager but my jobs include lead luthier/tech, photographer, videographer, copywriter/copy editor, social media coordinator, web designer, shipping and receiving, graphic design, and lowly store clerk who rings up sales at the register. If you excel in any of those areas, let your skills be known to the powers that be. The majority of transactions occur online, and fan bases crop up around a shop's YouTube channel, so sharpen those Photoshop, Lightroom, and Premiere Pro skills and they will serve you very well.
“Believe it or not, you don’t have to be a great player! It’s about digging the instruments on a deep level, desperately wanting to know how they work.”
If you’re vying for a job on the tech/repair side of things, have a portfolio ready, including before/after pics, a log of the jobs you’ve done, instruments you’ve built, and whatever formal training you have. An applicant who says, “I’d love to learn to work on guitars,” means we have to devote a lot of attention to bringing them up to speed, versus getting an immediate contribution for the good of the shop. Like most jobs, the deeper the resume, the higher the paycheck.
That’s the crash course, but there’s so much more! This is a dream job in a lot of ways, but burnout is always over the horizon if one isn’t careful. Like any job, it’s important to keep a work/life balance and approach things with positivity. It definitely ain’t sitting around jamming with your buddies all day! Feel free to reach out with any questions, but sorry, we’re not hiring right now. Or are we?
Jack White's 2025 No Name Tour features live tracks from his album No Name, with shows across North America, Europe, the UK, and Japan.
The EP is a 5-song collection of live tracks taken from White’s 2024 edition of the tour, which was characterized by surprise shows in historic clubs around the world to support the 2024 album No Name.
No Name is available now via Third Man Records. The acclaimed collection was recently honored with a 2025 GRAMMY® Award nomination for “Best Rock Album” – White’s 34th solo career nomination and 46th overall along with 16 total GRAMMY® Award wins. The No Name Tour began, February 6, with a sold-out show at Toronto, ON’s HISTORY and then travels North America, Europe, the United Kingdom, and Japan through late May. For complete details and remaining ticket availability, please visit jackwhiteiii.com/tour-dates.
White’s sixth studio album, No Name officially arrived on Friday, August 2 following its clandestine white-label appearance at Third Man Records locations that saw customers slipped, guerilla-style, free unmarked vinyl copies in their shopping bags. True to his DIY roots, the record was recorded at White’s Third Man Studio throughout 2023 and 2024, pressed to vinyl at Third Man Pressing, and released by Third Man Records.
For more information, please visit jackwhiteiii.com.
JACK WHITE - NO NAME TOUR 2025
FEBRUARY
11 – Brooklyn, NY – Kings Theatre
12 – Brooklyn, NY – Brooklyn Paramount
17 – Boston, MA – Roadrunner
18 – Boston, MA – Roadrunner
21 – Paris, France – La Cigale
22 – Paris, France – La Trianon
23 – Paris, France – La Trianon
25 – Utrecht, Netherlands – TivoliVredenburg (Ronda)
26 – Utrecht, Netherlands – TivoliVredenburg (Ronda)
28 – London, UK – Troxy
MARCH
1 – London, UK – Troxy
2 – Birmingham, UK – O2 Academy Birmingham
3 – Glasgow, UK – Barrowland Ballroom
10 – Hiroshima, Japan – Blue Live Hiroshima
12 – Osaka, Japan – Gorilla Hall
13 – Nagoya, Japan – Diamond Hall
15 – Tokyo, Japan – Toyosu PIT
17 – Tokyo, Japan – Toyosu PIT
APRIL
3 – St. Louis, MO – The Factory
4 – Kansas City, MO – Uptown Theater
5 – Omaha, NE – Steelhouse Omaha
7 – Saint Paul, MN – Palace Theatre
8 – Saint Paul, MN – Palace Theatre
10 – Chicago, IL – The Salt Shed (Indoors)
11 – Chicago, IL – The Salt Shed (Indoors)
12 – Detroit, MI – Masonic Temple Theatre
13 – Detroit, MI – Masonic Temple Theatre
15 – Grand Rapids, MI – GLC Live at 20 Monroe
16 – Cleveland, OH – Agora Theatre
18 – Nashville, TN – The Pinnacle
19 – Nashville, TN – The Pinnacle
MAY
4 – Austin, TX – ACL Live at the Moody Theater
5 – Austin, TX – ACL Live at the Moody Theater
6 – Dallas, TX – South Side Ballroom
8 – Denver, CO – Mission Ballroom
9 – Denver, CO – Mission Ballroom
10 – Salt Lake City, UT – The Union Event Center
12 – Los Angeles, CA – Hollywood Palladium
13 – Los Angeles, CA – Hollywood Palladium
15 – Santa Barbara, CA – Santa Barbara Bowl
16 – Oakland, CA – Fox Theater
17 – San Francisco, CA – The Masonic
19 – Seattle, WA – The Paramount Theatre
20 – Seattle, WA – The Paramount Theatre
22 – Vancouver, BC – Commodore Ballroom
23 – Vancouver, BC – Commodore Ballroom
24 – Troutdale, OR – Edgefield Concerts on the Lawn
A dose of magic gain potion.
Works like a little vial of magic gain potion. Fattens without obscuring individual frequency bands.
None.
$129
Solodallas SVDS Boost
solodallas.com
The Schaeffer-Vega Diversity System—an early and very successful wireless system—excelled at the tasks it was designed for. But there was more magic than met the eye. Though designed to sound as transparent as possible, it nonetheless colored the signal in a way that people like Angus Young and Eddie Van Halen found essential.
SoloDallas explored the possibilities of this circuit before in pedals like theSchaeffer Replica, but the new SVDS Boost strips the formula to essentials. Minimalist controls—one knob, that’s it—make this boost no less delicious. I’m not surprised Angus Young was smitten with the original SVDS. An SG and Marshall 18-watt amp sound fantastic naked, but the SVDS Boost has the rare talent for fattening everything without seeming to favor or obscure any frequency band too much. And as zest to the PAF/Marshall style formula, it makes the kind of rowdy, organic, airy, large, and punch-packing Marshall sound you would dream of getting in a studio or hearing on the radio. There are many shades of this basic awesome color in spite of the single knob. Unity gain lives in the earliest third of its range. From there you certainly get more volume, but mostly you bathe in various hues of compressed, saturated, thick, and dynamite growl. You don’t need a Gibson and a Marshall to use it to devastating effect, either. A Telecaster and Vibrolux snap with attitude and whip-crack energy with the SVDS in the line. And with both guitar/amp combos, the SVDS’ wide dynamic responsiveness to volume and tone attenuation assures that things stay cracking when you need more control.
Learn about this iconic guitar's journey, its mods done by Frank, and hear how it sounds in the hands of his son Dweezil.
Neil Young’s ’70s hits are some of the most recognizable radio rock jams of all time. But Neil’s guitar playing continued to grow over the ensuing decades, as he traversed styles from blues to country to electronic to rockabilly and beyond, eventually developing one of the most tonally decadent, fully formed improvisational voices in the entire guitar universe.
Neil Young’s ’70s hits are some of the most recognizable radio rock jams of all time. But Neil’s guitar playing continued to grow over the ensuing decades, as he traversed styles from blues to country to electronic to rockabilly and beyond, eventually developing one of the most tonally decadent, fully formed improvisational voices in the entire guitar universe.
Like any discography that’s been growing over the course of more than half a century, it can be hard to decode Young’s work. And with such an adventurous spirit, it could be easy to make some missteps and miss out on his best guitar works. In this episode, Nick guides Jason through some of his hero’s finest moments.
More news from Neil always seems to be on the horizon, so here’s your chance to catch up.