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The Other Side of GAS: Decoding Price Points

Before you get frustrated with a high-priced item, you’ve got to wonder: Is this for you?

The Other Side of GAS: Decoding Price Points

At $749, the Walrus Mantle got our columnist some pushback on price.

At the beginning of my career, I made a lot of mistakes. The beginning is the time for it. If you’re lucky, and you are surrounded by enough good people (as I thankfully was), you begin to learn what’s important and replace the mental noise with hard work.

Buried in the center of all the mental stuff is, for a lot of bass players, the inevitable pursuit of sound through gear. Sometimes it’s totally justified; other times it’s what has become known as GAS: Gear Acquisition Syndrome.


In those early years, I knew nothing about gear. I had very little of it. Maybe three or four basses and a total of two pedals and a tuner. (The EBS Octabass and a Boss Chorus, for anyone wondering.)

If you know anything about me now, almost 30 years later, you literally can’t move in my studio for pedals. Sometimes I grab a gig bag out of the closet to go to a gig and find a bass inside that I forgot I owned. This isn’t a flex; this is just to highlight how things have changed, how absurd they have become, and to perhaps lend some validity to what I want to talk about today, considering the amount of experience (good and bad) I’ve had with gear.

My good friend Ian Martin Allison, who you may know from Scott’s Bass Lessons or from countless recordings and tours, recently collaborated with Walrus Audio on a preamp/DI, the Mantle. I was fortunate enough to receive an advance unit to check out and give feedback on. I posted an episode of my podcast featuring it, and the outrage at the price point of the Mantle is on a level I haven’t experienced before on my channel.

It’s fascinating to see how far the algorithm has come in terms of brainwashing us into thinking we either need, or deserve, every new thing that is announced, regardless of whether it makes any sense for what we do, and more importantly, regardless of what our personal means are. People look at the price, know they can’t afford it, and immediately accuse the company of greed, all the while having never used it, never been involved in R&D, and with no experience of the artist/brand relationship.

I was very careful on my podcast to highlight the fact that there are a multitude of entry points into the world of preamps, and at $749, this latest one might not be the thing for you, no matter how much FOMO you think you might have or how much you love the way it sounds.

I really like how the Bugatti Chiron looks, and boy would it be a special moment to be able to drive one and experience engineering that is incomprehensible to most of humankind. But the $4-million-plus price tag lets me know it’s not for me, that I should appreciate it from afar, and reminds me my Mazda (at 0.63 percent of the cost) still has four wheels, AC, Bluetooth, and gets me where I need to go in quite some comfort.

“Not only do you probably not need the latest, most expensive thing on the market, you really don’t need to be mad about its price.”

I think the internet has changed the way we bass players chase things like sound, and a healthy dose of awareness could not only save you a ton of money but get you to the thing that is actually right for you. Is it a unit that is $749 (Mantle), $1,400 (Noble Preamp DI), or $449 (JHS Colour Box)? It could well be. If that is the case, and you are a professional who requires high-quality gear that you will actually use, then fantastic. Question asked, question answered.

If your budget doesn’t allow for that right away, definitely try to have the patience to save until it does so that you buy once and cry once. Patience now for a short period of financial pain and a lifetime of happiness with your sound.

Is your budget sub-$300? This is also great information, and you have so many options for bass preamps. I used the EP Booster from Xotic for years. I think I paid $100 for it used and still have it to this day. Want more EQ options and a DI? MXR Bass Preamp at $189. Want an industry-standard DI that will never die? Radial Engineering JDI for $260.

This isn’t a commercial piece for any of the aforementioned companies or products. It’s just a heads up that not only do you probably not need the latest, most expensive thing on the market, you really don’t need to be mad about its price. If we can start asking bigger questions about our own needs and means, we’ll be able to shut out the mental load marketing algorithms place on our decision-making process and live a far more streamlined existence with the absolute best gear for us.