Kurt Listug (left) and Bob Taylor (right) share a lighthearted moment.
This year marks a watershed for Taylor Guitars as the company celebrates its 50th anniversary of building high-quality instruments and contributing to the global music community. Over the past five decades, Taylor has grown from a small guitar shop in California to one of the world’s most innovative and respected guitar manufacturers. This milestone is being commemorated with several exciting initiatives, including a limited-edition anniversary guitar collection and the launch of American Dreamers, a new podcast miniseries featuring Taylor’s co-founders, Bob Taylor and Kurt Listug.
A Limited-Edition 50th Anniversary Collection
Three standouts in Taylor’s new 50th Anniversary Collection.
To kick off the celebrations, Taylor has introduced the first wave of models from its limited-edition 50th Anniversary guitar collection. These instruments, featuring exclusive appointments and designs, are crafted to honor Taylor’s tradition of innovation and excellence. Throughout the year, additional models will be released, each representing a chapter in Taylor’s journey over the past half-century.
In addition to the guitar collection, Taylor has launched a detailed timeline on its website that chronicles the company’s major milestones, innovations, and breakthroughs. This interactive resource allows fans and guitar enthusiasts to explore the evolution of Taylor Guitars and learn about the advancements that have set the company apart in the industry. From pioneering guitar designs to their commitment to sustainability, Taylor’s history is a testament to the company’s enduring passion for quality and innovation.
American Dreamers: A Podcast Miniseries
One of the most exciting parts of Taylor’s anniversary celebration is the release of American Dreamers, a podcast miniseries that offers listeners a unique glimpse into the history of the company through candid conversations with co-founders Bob Taylor and Kurt Listug. The podcast, hosted by Taylor’s Director of Sales, Dave Pelletier, dives deep into the personal and professional lives of Bob and Kurt, tracing their early beginnings and exploring the journey that led to the creation of Taylor Guitars.
The podcast starts with Bob and Kurt’s childhoods in San Diego, where they developed an interest in music and craftsmanship. Bob recalls how, during his teenage years, he became obsessed with making guitars, a passion that would later define his career. In American Dreamers, listeners get to hear the story of how Bob and Kurt first met at the American Dream guitar shop in Lemon Grove, California, when they were just 19 and 21 years old. The shop, with its free-spirited, hippie vibe, was a hub for musicians and guitar enthusiasts in the area. It was here that the seeds of their partnership were planted, leading to a business venture that would last over 50 years.
Bob Taylor (left) and Kurt Listug (right) circa 1973 – on the cusp of launching Taylor Guitars.
The Journey from a Small Shop to a Global Brand
In the inaugural episode of the podcast, titled “Episode 1: The Road to the American Dream,” Bob and Kurt reminisce about those early days, sharing the challenges and triumphs they faced in launching their own guitar company. After meeting at the American Dream shop, the duo eventually decided to buy the business and turn it into something even greater—a company dedicated to creating innovative, high-quality guitars.
Throughout the podcast, Bob and Kurt reflect on the pivotal moments that shaped the company’s growth, including their decision to implement groundbreaking guitar designs and their commitment to sustainability in later years. Taylor Guitars became known for its patented bolt-on neck, a feature that improved playability and ease of maintenance, as well as its forward-thinking use of responsibly sourced tonewoods. These innovations have solidified Taylor’s place as a leader in the guitar industry, setting new standards for craftsmanship and environmental responsibility.
Bob Taylor (left) and Kurt Listug (right) enjoy some of their new instruments in 1985.
American Dreamers isn’t just a historical retelling; it’s a treasure trove of insights for fans of Taylor Guitars and those interested in the art of guitar-making. The conversations between Bob, Kurt, and host Dave Pelletier offer a rare behind-the-scenes look at what it takes to build a successful guitar company from the ground up. For aspiring entrepreneurs, guitar enthusiasts, and anyone curious about Taylor’s success, this podcast provides invaluable lessons in creativity, perseverance, and the spirit of innovation.
A Year of Reflection and Looking Ahead
As Taylor Guitars celebrates its 50th anniversary, the company is using this moment to both reflect on its past achievements and look ahead to the future. The limited-edition anniversary guitar collection and the American Dreamers podcast are just two ways Taylor is commemorating this milestone year. By sharing the personal stories of its founders and showcasing the craftsmanship that has made its guitars world-renowned, Taylor is giving fans and musicians an opportunity to connect with the brand on a deeper level.
New episodes of American Dreamers will be released periodically throughout the year, and listeners can tune in on their favorite podcast platforms or watch video versions of the interviews on Taylor’s website. Whether you’re a longtime fan of Taylor Guitars or someone interested in the art and business of guitar-making, this podcast promises to be an engaging and informative series that highlights the passion and dedication that have driven Taylor’s success over the past 50 years.
Be sure to follow or subscribe to American Dreamers to stay up to date on the latest episodes and visit Taylor’s website to explore the full range of anniversary guitars and learn more about the company’s 50-year journey.
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While digital audio workstations (DAWs) have revolutionized music production, offering unparalleled editing and flexibility, many producers, including me, still mix back into an analog console for the sonic character and three-dimensionality that it imparts. But buying a professional console isn’t cheap! This is where console summing boxes come into play, offering a unique way to enhance your mixes and elevate them to a professional level.
How Does It Work?
Very simply put, recording consoles have two basic sections: an input section (all the channels of mic pres, and EQ) and a center section (that sums all of the channels together and routes those signals to various configurable outputs such as inserts and aux buses). A console summing mixer is essentially the center section of a console and is designed to sum the individual audio channels, aux buses, stems, and submixes from your DAW in an analog domain.
In a DAW, digital summing—the process of combining multiple tracks and buses into a stereo mix—is handled through complex binary algorithms that, while precise, can sometimes lead to a mix that feels lifeless and one-dimensional, lacking the warmth, depth, and cohesion that analog consoles impart.
One of the most significant advantages of using a summing box is the introduction of harmonic distortion, a natural byproduct of analog circuitry. This isn’t like amp or pedal distortion, but rather a subtle harmonic saturation that adds richness and character to the sound. Low-end frequencies gain girth and definition, while high frequencies have a smooth, silky quality. You can achieve natural compression through subtle variations in phase and amplitude, but that depends on how hard you push the summing mixer box.
But the best benefit, in my opinion, is its ability to produce an undeniably open stereo image. Digital summing, while accurate, often lacks dimension or a sense of space. Analog summing introduces subtle variations in phase and amplitude, creating a sense of width and depth that makes each instrument feel like it occupies its own space in a more 3-D stereo field, which results in a more engaging and polished mix. I’ve also found summing boxes encourage a more deliberate and thoughtful approach to mixing, as it requires submixing certain elements.
API’s ASM164 ($3,195 street) is wildly flexible, offering VU meters, multiple inserts, two separate stereo mix options, and more.
For those who work “in-the-box” and aren’t in the market for a summing box, let alone a console, incorporating a summing box can also serve as a valuable learning tool. By running stems through a summing box and comparing the results to an entirely digital mix, you can train your ear to recognize the subtle qualities that make a mix feel warm, cohesive, spatial, and dynamic. This heightened awareness can then inform your in-the-box mixing decisions, even when you’re not using a summing box.
“Whether you want to add depth and dimension to your tracks, enhance your stereo image, or bring a touch of analog magic to your mixes, a summing box can be a gamechanger."
It’s important to choose the right summing box for your needs and budget, as different models offer varying sonic characteristics. Good summing mixers typically start around $2,000, such as Rupert Neve Design’s 5057 Orbit Summing Mixer. While more expensive, API’s ASM164 ($3,195 street) is wildly flexible, offering VU meters, multiple inserts, two separate stereo mix options, and more. The key here is to understand your needs.
Pairing a summing box with high-quality outboard processors, such as compressors or EQs, will allow you to shape your mix in ways that are impossible within a purely digital setup.
Whether you want to add depth and dimension to your tracks, enhance your stereo image, or bring a touch of analog magic to your mixes, a summing box can be a gamechanger. For anyone serious about mixing, it’s a tool worth considering—one that can make the difference between a mix that’s good and one that’s truly exceptional. Until next month, namaste
