Dynamic duo: Andy Timmons and Robert Keeley collaborated on the versatile, spanking new Super AT MOD, from Keeley Electronics.
Ever wonder how a manufacturer and an artist collaborate on a signature model? Here’s the story of the Keeley Super AT MOD Overdrive.
In the world of guitar gear, artist signature products are a time-honored tradition. When the chemistry works just right, they’re as potent and attention-grabbing as a well-struck power chord.
But if you’ve ever wondered how an artist and manufacturer actually work together on a product, the new Keeley Electronics Super AT MOD overdrive provides a striking case study in the mind-meld process.
While the new Super AT MOD looks like a classic 3-knob overdrive, the mode toggle is the pedal’s secret sauce, and the AT setting adds a particularly shimmering quality to the harmonically rich overdrive.
The versatile pedal is the latest creative partnership between ace guitarist Andy Timmons (known for his solo work and touring/recording with Danger Danger, Olivia Newton-John, Kip Winger, and many more) and Robert Keeley, a pioneer and leading presence in the realm of guitar effects.
In a collaboration spanning more than three years, Timmons and Keeley have become great friends, mutual provocateurs, and culinary kindred spirits. (More on that later.) They began working together in early 2020, when Timmons and Keeley teamed up on the wildly successful HALO dual echo pedal.“We spent more than a year-and-a-half really fine-tuning that pedal,” says Timmons. “It was a wonderful collaboration. We couldn’t have imagined how it would resonate with so many people.” Keeley adds with a laugh “I have found that my customers like what Andy’s ears like. It resonates so much with our customers that the Halo has become 25 percent of our business. Andy’s ears are really golden.”
Buoyed by the HALO collaboration, in late 2022 the creative process resumed in a new direction: a signature overdrive. In conceiving the new Super AT MOD overdrive, Timmons knew exactly what he was looking for: a flexible, highly responsive overdrive that can beef up a guitar’s tone but also offers an option to achieve high-end clarity and shimmer.
The initial inspiration for the Super AT MOD came from Timmons’ love of a classic Keeley mod for the Boss BD-2. “The modded BD-2 goes from clean to mid-gain, and it’s very responsive to touch,” Timmons notes. “But I was always reaching for this crystalline, glassy gain with just a little bite. So, with the new pedal we have two modes: a ‘phat mode’ which alludes to Robert’s original modded circuit, and then there’s the AT ‘modded modded’ side.”
Keeley Electronics Super AT Mod Overdrive - Video Demo Review with Robert Keeley and Andy Timmons
Andy Timmons and Robert Keeley talk about their collaboration for the new Super AT MOD, and Timmons displays its versatility and powerful dual-mode gain. You’ll also hear the guitarist use his other Keeley signature pedal—the HALO Dual Echo.
Sometimes Less Is More
Keeley took a different angle in designing the Super AT MOD. In contrast to his normal modus operandiof boosting certain frequencies, this pedal’s “modded modded” AT Mode is based on a subtractive method for sculpting the pedal’s tone.
“The original phat mod was designed to push up the bridge pickup of a Strat or Tele and give it a bit more girth,” Keeley explains. “But Andy pointed out that if we carve away some of the frequencies, his guitar will stand out more. Andy was approaching this from the opposite direction, playing with a pickup that’s much more akin to a humbucker, with a bigger dynamic range, so it doesn’t need that push on the low- and mid-bass.”
During the development and testing phase, Timmons relied primarily on his main guitar–his Ibanez ATZ100 signature model with three humbucking pickups–and his beloved Mesa/Boogie Lonestar 2x12 combo. But the final version of the pedal offers an expansive versatility that makes it a fine companion for just about any rig.
“I’m lucky to find these cohorts in tone. We enjoy the process and hopefully that comes through in the final product.”
That flexibility is due, in large part, to the aforementioned tone-shaping method that Timmons encouraged Keeley to employ. “To me, the subtractive approach is a great way to arrive at a better tone,” Keeley says. “You can take away some of the excess and it leaves you with something more natural. With that in mind, the AT mode changes the tone control and what it allows to pass through. It takes out some of the bass tones, so it clears up that range and makes humbuckers less bloated. We also added a little bit of sparkle—some high frequency response from letting the natural stuff go through.
“We also tried to get a more tube-like sound, with the diodes and asymmetrical clipping,” Keeley adds. “The Super AT MOD gives Andy that nice chimey top end and that tube-amp-type growl and distortion because it uses JFET transistors. They’re the closest thing we have to tubes.”Creativity and Camaraderie
The Timmons/Keeley partnership is a testament to technology—and to a friendship that blossomed during the long, sometimes grueling playing/listening sessions that punctuated the development process.
Timmons is based in McKinney, Texas, about a three-hour drive from Keeley headquarters in Oklahoma City, Oklahoma. That proximity allowed for frequent visits to the Keeley shop and made it easier for Timmons and the Keeley team to work together on the successive HALO and AT MOD prototypes. “You’ve really got to be able to be in a room together and feel what’s happening,” Timmons says. “Because we were all in the same room, we were able to go beyond what we had ever envisioned. That’s the blessing of them being just a few hours away.”
“The initial inspiration for the Super AT MOD came from Timmons’ love of a classic Keeley mod for the Boss BD-2.”
A key member of the creative team was Aaron Pierce, artist relations guru at Keeley Electronics. Pierce was deeply involved in the Timmons/Keeley collaboration right from the beginning, and he helped jump-start the process of designing the Super AT MOD.
“During the two years that we were working on the HALO,” says Pierce, “we were always talking with Andy about what he was looking for in an overdrive. So, we were working on ideas for at least a few months before getting Andy back into the process. We had learned a lot about his preferences during the HALO development.”
Timmons greatly appreciates what Pierce brought to the undertaking. “I can’t stress enough: Aaron was really the third side in the triangle. It was so important to have his ears in the room. Even if I couldn’t articulate to Robert what I was hearing, Aaron was able to do it, because he could hear it and put it into words in a way that Robert could act on. Aaron was the perfect translator between Robert’s methodology and what I was going for.”
The HALO design journey took two full years, but thankfully the AT MOD’s development was relatively brisk—perhaps three or four months, and three visits from Timmons. On each visit, Keeley would offer hospitality by cooking for the crew. Keeley is well known among his friends as a fantastic cook.
“It took more than three sessions—probably about six meals together,” Keeley says as all three burst into laughter. “The food really does stand out,” adds Timmons. “We didn’t lose any weight during the sessions.”
Ultimately, the Super AT MOD benefited greatly from the spirit of friendship and shared passion. “I was able to be really demanding because they were willing to go down the path with me,” says a grateful Timmons. “Their willingness to be open and do things differently was the key. I’m lucky to find these cohorts in tone. We enjoy the process and hopefully that comes through in the final product.”Lasting Impact for All
Just don’t call them late for supper! The Keeley creative team assembles in Oklahoma City in February 2020 (left to right): Craighton Hale, Robert Keeley, Andy Timmons, Aaron Tackett, and Aaron Pierce.
Asked if the collaboration with Timmons has opened a new approach for future designs, Keeley answers emphatically: “Most certainly. I’m going to use the subtractive process and implement that design philosophy on future pedals. That’s one of the reasons it’s so rewarding working with Andy: developing more and more chops to get nuanced sounds.”
Pierce agrees: “Working with Andy makes us better on the engineering front and the manufacturing front. Every time we collaborate with him it pushes us on our technology, and we discover things that we never would’ve found without him.”
At the end of the process—and a bunch of great meals with the Keeley team—Timmons is thrilled with the results: the Super AT MOD overdrive delivers the tone and versatility he sought. “I haven’t had a pedal feel like this before. It has such a natural thing about it. The dynamic range just coming from the fingers is incredible. It’s the delicate, mild gain that I’ve been seeking for a long time. But if I want to crank it up, it has incredibly powerful full-on gain.”
You can hear Timmons putting the pedal to great use on his brand-new series of singles under the title Bitter Suites: The Outlier Nocturne. Beginning with the first one, “Here Lies The Heart,” the ongoing solo series features Timmons’ playing in a spacious, dynamic setting, inspired by the Super AT MOD’s tonal range. “That AT mode is what I needed. Since that pedal was created, I’ve gotten the next two tracks because this was the sound I was waiting for.” Timmons attests.
To learn more about the Super AT MOD pedal and Keeley Electronics, visit robertkeeley.com.
Timmons tests a prototype of the AT MOD with one of his Ibanez ATZ100 signature model guitars and a Mesa/Boogie Lonestar 2x12 combo at Keeley headquarters in Oklahoma City.
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Onstage, Tommy Emmanuel executes a move that is not from the playbook of his hero, Chet Atkins.
“My biggest decision every day on tour is, ‘What do I want to start with? How do I want to come out of the gate?’” Emmanuel explains to me over a video call. “A good opener has to have everything. It has to be full of surprise, it has to have lots of good ideas, lots of light and shade, and then, hit it again,” he says, illustrating each phrase with his hands and ending with a punch.“You lift off straightaway with the first song, you get airborne, you start reaching, and then it’s time to level out and take people on a journey.”
In May 2023, Emmanuel played two shows at the Sydney Opera House, the best performances from which have been combined on his new release, Live at the Sydney Opera House. The venue’s Concert Hall, which has a capacity of 2,679, is a familiar room for Emmanuel, but I think at this point in his career he wouldn’t bring a setlist if he was playing Wembley Stadium. On the recording, Emmanuel’s mind-blowingly dexterous chops, distinctive attack and flair, and knack for culturally resonant compositions are on full display. His opening song for the shows? An original, “Countrywide,” with a segue into Chet Atkins’ “El Vaquero.”
“When I was going to high school in the ’60s, I heard ‘El Vaquero’ on Chet Atkins’ record, [1964’s My Favorite Guitars],” Emmanuel shares. “And when I wrote ‘Countrywide’ in around ’76 or ’77, I suddenly realized, ‘Ah! It’s a bit like “El Vaquero!”’ So I then worked out ‘El Vaquero’ as a solo piece, because it wasn’t recorded like that [by Atkins originally].
“The co-writer of ‘El Vaquero’ is Wayne Moss, who’s a famous Nashville session guy who played ‘da da da’ [sings the guitar riff from Roy Orbison’s ‘Pretty Woman’]. And he played on a lot of Chet’s records as a rhythm guy. So once when I played ‘El Vaquero’ live, Wayne Moss came up to me and said, ‘You know, you did my part and Chet’s at the same time. That’s not fair!’” Emmanuel says, laughing.
Atkins is the reason Emmanuel got into performing. His mother had been teaching him rhythm guitar for a couple years when he heard Atkins on the radio and, at 6, was able to immediately mimic his fingerpicking technique. His father recognized Emmanuel’s prodigious talent and got him on the road that year, which kicked off his professional career. He says, “By the time I was 6, I was already sleep-deprived, working too hard, and being forced to be educated. Because all I was interested in was playing music.”
Emmanuel talks about Atkins as if the way he viewed him as a boy hasn’t changed. The title Atkins bestowed upon him, C.G.P. (Certified Guitar Player), appears on Emmanuel’s album covers, in his record label (C.G.P. Sounds), and is inlaid at the 12th fret on his Maton Custom Shop TE Personal signature acoustic. (Atkins named only five guitarists C.G.P.s. The others are John Knowles, Steve Wariner, Jerry Reed, and Atkins himself.) For Emmanuel, even today most roads lead to Atkins.
When I ask Emmanuel about his approach to arranging for solo acoustic guitar, he says, “It was really hit home for me by my hero, Chet Atkins, when I read an interview with him a long time ago and he said, ‘Make your arrangement interesting.’ And I thought, ‘Wow!’ Because I was so keen to be true to the composer and play the song as everyone knows it. But then again, I’m recreating it like everyone else has, and I might as well get in line with the rest of them and jump off the cliff into nowhere. So it struck me: ‘How can I make my arrangements interesting?’ Well, make them full of surprises.”
When Emmanuel was invited to contribute to 2015’s Burt Bacharach: This Guitar’s in Love with You, featuring acoustic-guitar tributes to Bacharach’s classic compositions by various artists, Emmanuel expresses that nobody wanted to take “(They Long to Be) Close to You,” due to its “syrupy” nature. But for Emmanuel, this presented an entertaining challenge.
He explains, “I thought, ‘Okay, how can I reboot “Close to You?’ So even the most jaded listener will say, ‘Holy fuck—I didn’t expect that! Wow, I really like that; that is a good melody!’ So I found a good key to play the song in, which allowed me to get some open notes that sustain while I move the chords. Then what I did is, in every phrase, I made the chord unresolve, then resolve.
Tommy Emmanuel's Gear
“I’m writing music for the film that’s in my head,” Emmanuel says. “So, I don’t think, ‘I’m just the guitar,’ ever.”
Photo by Simone Cecchetti
Guitars
- Three Maton Custom Shop TE Personals, each with an AP5 PRO pickup system
Amps
- Udo Roesner Da Capo 75
Effects
- AER Pocket Tools preamp
Strings & Picks
- Martin TE Signature Phosphor Bronze (.012–.054)
- Martin SP strings
- Ernie Ball Paradigm strings
- D’Andrea Pro Plec 1.5 mm
- Dunlop medium thumbpicks
“And then to really put the nail in the coffin, at the end, ‘Close to you’ [sings melody]. I finished on a major 9 chord which had that note in it, but it wasn’t the key the song was in, which is a typical Stevie Wonder trick. All the tricks I know, the wonderful ideas that I’ve stolen, are from Michael Jackson, Stevie Wonder, Lionel Richie, James Taylor, Carole King, Neil Diamond. All of the people who wrote really incredibly great pop songs and R&B music—I stole every idea I could, and I tried to make my little two-and-a -half minutes as interesting and entertaining as possible. Because entertainment equals: Surprise me.”
I share with Emmanuel that the performances on Live at the Sydney Opera House, which include his popular “Beatles Medley,” reminded me of another possible arrangement trick. In Harpo Marx’s autobiography, Harpo Speaks, I preface, Marx writes of a lesson he learned as a performer—to “answer the audience’s questions.” (Emmanuel says he’s a big fan of the book and read it in the early ’70s.) That happened for me while listening to the medley, when, after sampling melodies from “She’s a Woman” and “Please Please Me,” Emmanuel suddenly lands on “While My Guitar Gently Weeps.”
I say, “I’m waiting for something that hits more recognizably to me, and when ‘While My Guitar’ comes in, that’s like answering my question.”
“It’s also Paul and John, Paul and John, George,” Emmanuel replies. “You think, ‘That’s great, that’s great pop music,’ then, ‘Wow! Look at the depth of this.’”
Often Emmanuel’s flights on his acoustic guitar are seemingly superhuman—as well as supremely entertaining.
Photo by Ekaterina Gorbacheva
A trick I like to employ as a writer, I say to Emmanuel, is that when I’m describing something, I’ll provide the reader with just enough context so that they can complete the thought on their own.
“You can do that musically as well,” says Emmanuel. He explains how, in his arrangement of “What a Wonderful World,” he’ll play only the vocal melody. “When people are asking me at a workshop, ‘How come you don’t put chords behind that part?’ I say, ‘I’m drawing the melody and you’re putting in all the background in your head. I don’t need to tell you what the chords are. You already know what the chords are.’”
“Wayne Moss came up to me and said, ‘You know, you did my part and Chet’s at the same time. That’s not fair!’”
Another track featured on Live at the Sydney Opera House is a cover of Paul Simon’s “American Tune” (which Emmanuel then jumps into an adaptation of the Australian bush ballad, “Waltzing Matilda”). It’s been a while since I really spent time with There GoesRhymin’ Simon (on which “American Tune” was first released), and yet it sounded so familiar to me. A little digging revealed that its melody is based on the 17th-century Christian hymn, “O Sacred Head, Now Wounded,” which was arranged and repurposed by Bach in a few of the composer’s works. The cross-chronological and genre-lackadaisical intersections that come up in popular music sometimes is fascinating.
“I think the principle right there,” Emmanuel muses, “is people like Bach and Beethoven and Mozart found the right language to touch the heart of a human being through their ears and through their senses ... that really did something to them deep in their soul. They found a way with the right chords and the right notes, somehow. It could be as primitive as that.
Tommy Emmanuel has been on the road as a performing guitarist for 64 years. Eat your heart out, Bob Dylan.
Photo by Jan Anderson
“It’s like when you’re a young composer and someone tells you, ‘Have a listen to Elton John’s “Candle in the Wind,”’ he continues. “‘Listen to how those notes work with those chords.’ And every time you hear it, you go, ‘Why does it touch me like that? Why do I feel this way when I hear those chords—those notes against those chords?’ I say, it’s just human nature. Then you wanna go, ‘How can I do that!’” he concludes with a grin.
“You draw from such a variety of genres in your arrangements,” I posit. “Do you try to lean into the side of converting those songs to solo acoustic guitar, or the side of bridging the genre’s culture to that of your audience?”
“I stole every idea I could, and I tried to make my little two-and-a-half minutes as interesting and entertaining as possible. Because entertainment equals: Surprise me.”
“If I was a method actor,” Emmanuel explains, “what I’m doing is—I’m writing music for the film that’s in my head. So, I don’t think, ‘I’m just the guitar,’ ever. I always think it has to have that kind of orchestral, not grandeur, but … palette to it. Because of the influence of Stevie Wonder, Billy Joel, and Elton John, especially—the piano guys—I try to use piano ideas, like putting the third in the low bass a lot, because guitar players don’t necessarily do that. And I try to always do something that makes what I do different.
“I want to be different and recognizable,” he continues. “I remember when people talked about how some players—you just hear one note and you go, ‘Oh, that’s Chet Atkins.’ And it hit me like a train, the reason why a guy like Hank Marvin, the lead guitar player from the Shadows.... I can tell you: He had a tone that I hear in other players now. Everyone copied him—they just don’t know it—including Mark Knopfler, Eric Clapton, Jimmy Page, all those people. I got him up to play with me a few times when he moved to Australia, and even playing acoustic, he still had that sound. I don’t know how he did it, but it was him. He invented himself.”
YouTube It
Emmanuel performs his arrangement of “What a Wonderful World,” illustrating how omitting a harmonic backdrop can have a more powerful effect, especially when playing such a well-known melody.
Initially released in 1977, the Gibson RD model has been a cult classic for years. It is famous for its unique appearance, which takes inspiration from both the Gibson Explorer and Firebird designs, as well as its functionality and use by several popular guitarists across multiple genres.
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The Gibson RD Custom is designed to help players stand out from the crowd with its longer scale length, curvaceously elegant body, and classic design. Now is your opportunity to experience the unique and comfortable playing experience of the cult-favorite Gibson RD Custom for yourself. A Custom Shop hardshell case is also included.
For more information, please visit gibson.com.
