julien-baker

Featuring upgraded specs and vintage colors, with rosewood fretboards, modern necks, and chambered body options.

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boygenius

Gretsch introduces the limited-edition boygenius Broadkaster Jr., honoring the three-time Grammy winning supergroup of Julien Baker, Phoebe Bridgers, and Lucy Dacus.

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On Black Midi's Cavalcade, Geordie Greep’s fretwork is an example of the 6-string as a capable component as much as a solo instrument, never completely stealing the show.

Popular music and mainstream tastes may be more fractured than ever, but the guitar continues to thrive.

As we soft launch into the new year, I’m not waiting for the requisite guitar obituary in the news. It’s not going to happen again anytime soon. Why? Because as far as the mainstream media is concerned, our beloved instrument is not only dead, it's irrelevant to the point of not even being an afterthought. When the New York Times published their most recent albums of the year list, there was barely a guitar-based recording to be found. Still, there is not only hope, but also cause for jubilation.

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