After a life-affirming medical scare, the Woodstock-based luthier refocused his business and is launching an international boutique line.
With so many beloved and acclaimed instruments to his name, Joe Veillette would never be accused of lacking ambition or vision. For almost 40 years, he has produced unique stringed instruments unlike anything else in the marketplace. Yet a recent medical scare inspired new focus and planning in the Veillette guitar shop in Woodstock, New York, and ultimately led to a new product line.
“I had a headache since NAMM in mid-January 2013,” Veillette says, referring to the annual National Association of Music Merchants trade show. “By late March, the headache had been with me for three months and it never went away. I got a CAT scan and they rushed me up to Albany Medical Center and said I should’ve been dead with such a huge hematoma.”