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PG's Joe Coffey is On Location in Arroyo Grande, CA, at the Premier Builders Guild shop. In this video segment, we get the lowdown on what Premier Builders Guild is all about, what builders are affiliated with the guild (Gene Baker, Dennis Fano, Roger Giffin, Johan Gustavsson, Saul Koll, and Jason Z. Schroeder), and also how these US-made, handbuilt guitars differ from the custom-made instruments built by the guild's luthiers.
Here, we get to see how PBG enables players to choose from their portfolio of boutique, masterbuilt guitars without the uncertainty, long wait times, and lack of customer support often associated with boutique instruments. The PBG shop is run by master luthier and head engineer Gene Baker and production manager Gil Vasquez who have over 30 years of combined experience and expertise in the guitar-building world.