NAMM '10 - Ernie Ball Limited Edition String Boxes

Eli Lester couldn’t bear to see Two-Rock disappear, so he, alongside Mac Skinner, bought the company. He tells us how they resuscitated the brand and turned it into one of the hottest names in boutique amplification.

Two-Rock Amplifiers emerged into tube-amp consciousness like very few brands in past decades. Not only are their amps regularly tagged “best” by countless players and influencers, but even those decrying the lofty price tags admit their impossibly clear tones and soulful dynamics. That’s how Two-Rock co-owner and CEO Eli Lester wants it. Preferring to let others do the talking, he stays focused on the brand’s mission with an intense tonal obsession, resilience, and refusal to compromise.