
The breakout songwriter-guitarist revels in her truest self on Revealer, staying playful and curious through experimental tunings, a rubber-bridge guitar, and other tone toys, while keeping the essence of the song paramount—a treasured approach she gleaned from the influence of Joni Mitchell.
For Madison Cunningham, the greater good of the song always comes first. But while the song itself is always king for the Los Angeles-based singer/songwriter/guitarist, her tunes are rendered with striking features that can’t help but draw the ear deeper. Whether you’re snared by her poetry, her beautiful voice, her wonderful sense of melody and composition, or her dexterous and often unexpected guitar playing, Cunningham’s songs tend to contain multitudes. She is the rare breed of artist who pens earworms with the kind of depth and intrigue that musos go crazy for. It’s a magic trick that’s earned her comparisons to the legendary Joni Mitchell (who Cunningham cites as a key influence), and it’s also earned her four Grammy nominations and plenty of famous fans as a songwriter’s songwriter.
With her highly anticipated third album, Revealer, Cunningham set out to discover who she truly is as an artist and songwriter beneath the layers she built up after a few turbulent years in the music business. The resulting collection of songs conveys a sense of honesty and authenticity that feels rare in the era of social media. Revealer cohesively blends sounds pulled from indie-rock living with chamber-pop arrangements, and Cunningham’s folk-songwriting fundamentals are supercharged with killer guitar ideas. And while those refreshing riffs form the foundation of many of Revealer’s songs, she contextualizes the guitar’s place in her world and on Revealer in her own words.
Madison Cunningham - Hospital (Live Performance)
Madison Cunningham plays all the instruments on this live performance of her single "Hospital"!
“This record was me trying to get back to my interest again,” she explains. “I went through such a weird, barren creative time before it that I was like, ‘God, what do I actually enjoy playing or writing?’ My whole journey as a guitar player, from the moment I started playing to now, has been trying to find my voice and my home in it. It’s such a versatile instrument and it’s been established by so many incredible innovators. I’m always trying to find a new way into it that feels like me. My sense of who I am is always changing, so there was certainly a lot of energy spent trying to figure out where the guitar belonged on this record, as opposed to the last one, where I felt a little more sure about where I was going. On this one, I was kind of happily lost in trying to figure it out.”
Cunningham admits that navigating the uncertainties made it a difficult record to make at times. However, the process yielded some incredibly cool guitar moments, including the album’s opening track, “All I’ve Ever Known,” a song that, Cunningham says, “feels very true to the way I view harmony and rhythm, overall.” The song opens with a playful, melodic hammer-on lick that recalls the late Jeff Buckley’s best work—a lick that Cunningham stumbled over at soundcheck during a dark period of a long tour and haunted her until she returned home.
“If someone’s only take-away from my music is, ‘Sick guitar tone, bro,’ I would be bummed. That compliment is always just slightly offensive to me, because it means you didn’t get anything from the song and the guitar stole the show.”
“That song and ‘Anywhere’ reflect back the things that I love most in songwriting,” she shares. “We were in the middle-of-nowhere Ohio, and it was literally nine below. We were cold and grumpy, and we were warming up onstage. I was just at the point where I’d toured so much that year that I was so tired of hearing the songs we were going to play that night, and that riff came out of nowhere. I just found it at soundcheck, and it made all sorts of sense in certain parts of the fretboard. My band and I jammed on it at soundcheck, and I have this voice memo of it that I took home with me. The first week that we were off tour, I just sat in my house and finished it. It all came out at once.”
Another standout guitar moment on Revealer is the fuzzy, snaky, baritone-esque guitar line that underpins the single “Hospital.” The riff opens the song and dances with Cunningham’s soaring vocal line and a lovely string part. It’s an idea that really shows off Cunningham’s knack for penning intriguing and fun guitar parts that don’t overshadow a song’s spirit; it’s simply a colorful character within the song. Cunningham describes the origins of “Hospital” as “a test to see if I could just write a simpler song with fewer chords and to not make it about the guitar.” And the composition came about in a different order than usual. “The song itself did come first and then I figured out what the guitar needed to be after the basics were written,” she says. “Usually for me, it’s the reverse.”
Writing her Grammy-nominated third album, Revealer, was an adventure in self-discovery for Madison Cunningham. Her creative team included producers Tyler Chester, Mike Elizondo, and Tucker Martine.
“Hospital” also provides a shining example of Cunningham’s clever approach to shaping unique tones. The guitar part on the song might sound like a baritone, but it’s actually a standard-scale guitar in standard tuning, pitch-shifted down to B standard with the help of a DigiTech Whammy pedal. Low tunings are a signature part of Cunningham’s sound. She typically tunes her favorite Fender Jazzmaster down to C standard, but the “wacky tone and sound” the Whammy’s pitch-shifter gave the riff won out over a guitar actually tuned down to B. “I found if I just tuned a guitar down to B, the weird thing I liked about the sound was gone,” she explains. “I use that pedal live, too, but since my Jazzmaster is tuned to C standard live, I don’t have to drop it as much with the Whammy.”
Revealer’s B-side boasts some of Cunningham’s most adventurous playing, including the off-kilter, Eastern-sounding stabs that lace up “Collider Particles,” and a proggy, finger-twister of a riff that punctuates “Your Hate Could Power a Train.” She wrote the pair of tunes in the studio with co-producer Mike Elizondo. “It was like I opened up the toy chest for a minute when we wrote them,” Cunningham shares. “There was so much of this record where I felt depressed and sad while making it, that these songs were some real bursts of joy for me. It felt like those songs on their own, without a body-of-work like the album, don’t necessarily represent the whole of me, but they represent an important part of me. I wanted a playful, curious element to be really an important element of the B-side of the record, and they gave me exactly that.”
Madison Cunningham’s Gear
Madison Cunningham plays the Sinclair, in Cambridge, Massachusetts, in October 2022. Her Jazzmaster is a made-in-Mexico ’60s reissue that she bought right off the wall at Guitar Center.
Photo by Tim Bugbee
Guitars
- MIM Fender Jazzmaster reissue
- 1960s Silvertone acoustic with Old Style Guitar Shop rubber bridge
Amps (typically recorded in stereo pairs):
- 1967 Fender Princeton Reverb (modified to black-panel spec)
- Early '60s Magnatone 670 Stereo
- Mid-’60s Gibson Falcon
Effects
- JHS Emperor
- DigiTech Whammy
- Maestro G-1 Rhythm N Sound Processor (vibrato on “Sunshine Over the Counter”)
- JHS Artificial Blonde Madison Cunningham Signature Vibrato
Strings & Picks
- D’Addario Flatwound (.013–.056)
- Dunlop Max-Grip 1.14 mm
For the Eastern-flavored guitar part on “Collider Particles,” Cunningham’s “toy chest” included one of the increasingly famous rubber-bridge guitars luthier Reuben Cox crafts at L.A.’s Old Style Guitar Shop, which was paired with a JHS pedal for a glitching effect. It’s an example of Cunningham and Revealer’s production team’s (which included longtime foil Tyler Chester, as well as Mike Elizondo and Tucker Martine) shrewd ability to include heavily effected sounds without allowing them to consume the track.
“I went through such a weird, barren creative time before it that I was like, ‘God, what do I actually enjoy playing or writing?’”
“The rubber bridge thing has been a distinctly Los Angeles sound, and the gospel of them is traveling, and it’s becoming a more universally used and sought-after sound,” says Cunningham. “They started to pop up around me and immediately sounded like an effect I liked and something I wanted to use. So, Tyler [Chester] lent me his during the pandemic and I just never gave it back. The rubber bridge is responsible for finishing a lot of the songs: “Who Are You Now” and “Anywhere” and “All I’ve Ever Known” … all those songs were kind of a result of that guitar. I couldn’t speak more highly about it, and now that it’s becoming a sound that people are using, I’m trying to find new ways to make it sound like something else, not just a rubber bridge. I still want to get the ‘what is that?’ effect, because I think that’s its original intent, to make people tilt their heads a little bit and go, ‘What the heck is happening with this?’ It’s the kind of guitar that has so much room to explore within it.”
Cunningham borrowed this 1960s Silvertone acoustic with an Old Style Guitar Shop rubber bridge from her producer, Tyler Chester, and never gave it back. She wrote several Revealer tracks on this guitar
Photo by Noah Torralba
Though Cunningham found the rubber bridge to be the perfect tool to finish much of the album’s songs, her trusty Jazzmaster did most of the heavy lifting. The guitar is a bone-stock made-in-Mexico ’60s reissue that Cunningham plucked off the wall at Guitar Center, bonded with immediately, and never looked back. “I never made the conscious decision to be like, ‘I’m a Jazzmaster girl now!’ That particular guitar was the first one I ever played, and it was just immediately comfortable for me, and very versatile,” Cunningham says of the sunburst offset. “And it immediately held all the deep tunings that I’m always tuning my guitars to. It was like, ‘This is the sound that I hear in my dreams.’ It became a staple for the last six years and I’m pretty married to this one because it’s got my imprint now. It feels like home.”
Another homebase for Cunningham, and font of inspiration, is Joni Mitchell, who returned to the stage this year for the first time in decades at the 2022 Newport Folk Festival. Cunningham reflects on the Canadian icon’s gifts and influence on her own path as an artist.
"It immediately held all the deep tunings that I’m always tuning my guitars to. It was like, ‘This is the sound that I hear in my dreams,’” says Cunningham of her Jazzmaster."
Photo by Tim Bugbee
“Joni’s playfulness is her strength. She wasn’t ever in the business of showing off before she was in the business of moving people, and those were firm priorities in her writing and performing. Those priorities stuck with me, and I’m very conscious as a guitar player to toe that line. There are moments to step out with it and to let it shine, but for me it’s all about the song. Hearing her records early on left a huge mark on me, especially as a guitar player. I played in open tunings and understood guitar, and I knew the nuance and the complexities of what she was actually doing and that no one could replicate that—she invented her own tunings! But all of that was supporting this theme and propping up the main point of the song, and it’s so powerful to be able to have her voice, her writing, and her guitar playing work together like they do. All three of those elements are always working so clearly for the same thing in her music. That is the most beautiful combination. I constantly strive for that, and I’m haunted by that way of thinking. If someone’s only takeaway from my music is, ‘Sick guitar tone, bro,’ I would be bummed. That compliment is always just slightly offensive to me, because it means you didn’t get anything from the song and the guitar stole the show. There are moments for big guitars, of course—balance is the key—but my priorities are the song first and everything else second.
“My whole journey as a guitar player, from the moment I started playing to now, has been trying to find my voice and my home in it.”
”Making Revealer was an undeniably cathartic process for Cunningham, but it was also a learning experience. As one who is dedicated to her own songcraft, but a reverent student of songwriting in general, she’s had time to analyze things now that the dust in Revealer’s wake has settled a bit. When asked if she has any advice for fellow songwriters, Cunningham’s clarity comes through in her answer:
“Don’t let your curiosity for the process die out because it is a process. I had to remember during this record that you need to have a lack of preciousness, and that’s not a lack of thoughtfulness, but it’s preciousness. You need to be able to break the song down again if it needs it, but you have to be led by the nose of your curiosity, and that has to inspire your bravery to go back in again and build a song up all over again if it isn’t quite there. And don’t let the business side of everything weigh you down, because in the end, none of that really matters. Putting the process and what it takes to build a good song before any other decision is the most important thing to me now.”
YouTube It
In this solo live performance of “Sunshine Over the Counter,” Madison Cunningham trades her usual Jazzmaster for a Telecaster. She uses a Maestro G-1 Rhythm N Sound Processor for the track’s unique vibrato.
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An ode, and historical snapshot, to the tone-bar played, many-stringed thing in the room, and its place in the national musical firmament.
Blues, jazz, rock, country, bluegrass, rap.… When it comes to inventing musical genres, the U.S. totally nailed it. But how about inventing instruments?
Googling “American musical instruments” yields three.
• Banjo, which is erroneously listed since Africa is its continent of origin.
• Benjamin Franklin’s Glass Armonica, which was 37 glass bowls mounted horizontally on an iron spindle that was turned by means of a foot pedal. Sound was produced by touching the rims of the bowls with water-moistened fingers. The instrument’s popularity did not last due to the inability to amplify the volume combined with rumors that using the instrument caused both musicians and their listeners to go mad.
• Calliope, which was patented in 1855 by Joshua Stoddard. Often the size of a truck, it produces sound by sending steam through large locomotive-style whistles. Calliopes have no volume or tone control and can be heard for miles.
But Google left out the pedal steel. While there may not be a historical consensus, I was talking to fellow pedal-steel player Dave Maniscalco, and we share the theory that pedal steel is the most American instrument.
Think about it. The United States started as a DIY, let’s-try-anything country. Our culture encourages the endless pursuit of improvement on what’s come before. Curious, whimsical, impractical, explorative—that’s our DNA. And just as our music is always evolving, so are our instruments. Guitar was not invented in the U.S., but one could argue it’s being perfected here, as players from Les Paul to Van Halen kept tweaking the earlier designs, helping this one-time parlor instrument evolve into the awesome rock machine it is today.
Pedal steel evolved from lap steel, which began in Hawaii when a teenage Joseph Kekuku was walking down a road with his guitar in hand and bent over to pick up a railroad spike. When the spike inadvertently brushed the guitar’s neck and his instrument sang, Kekuku knew he had something. He worked out a tuning and technique, and then took his act to the mainland, where it exploded in popularity. Since the 1930s, artists as diverse as Jimmie Rodgers and Louis Armstrong and Pink Floyd have been using steel on their records.“The pedal steel guitar was born out of the curiosity and persistence of problem solvers, on the bandstand and on the workbench.”
Immigrants drove new innovations and opportunities for the steel guitar by amplifying the instrument to help it compete for listeners’ ears as part of louder ensembles. Swiss-American Adolph Rickenbacker, along with George Beauchamp, developed the first electric guitar—the Rickenbacker Electro A-22 lap steel, nicknamed the Frying Pan—and a pair of Slovak-American brothers, John and Rudy Dopyera, added aluminum cones in the body of a more traditional acoustic guitar design and created resophonic axes. The pedal steel guitar was born out of the curiosity and persistence of problem solvers, on the bandstand and on the workbench.
As the 20th century progressed and popular music reflected the more advanced harmonies of big-band jazz, the steel guitar’s tuning evolved from open A to a myriad of others, including E7, C6, and B11. Steel guitarists began playing double-, triple-, and even quadruple-necked guitars so they could incorporate different tunings.
In Indianapolis, the Harlan Brothers came up with an elegant solution to multiple tunings when they developed their Multi-Kord steel guitar, which used pedals to change the tuning of the instrument’s open strings to create chords that were previously not possible, earning a U.S. patent on August 21, 1947. In California, equipped with knowledge from building motorcycles, Paul Bigsby revolutionized the instrument with his Bigsby steel guitars. It was on one of these guitars that, in early 1954, Bud Isaacs sustained a chord and then pushed a pedal down to bend his strings up in pitch for the intro of Webb Pierce’s “Slowly.” This I–IV movement became synonymous with the pedal-steel guitar and provided a template for the role of the pedal steel in country music. Across town, church musicians in the congregation of the House of God Keith Dominion were already using the pedal steel guitar in Pentecostal services that transcended the homogeneity of Nashville’s country and Western clichés.
Pedal steels are most commonly tuned in an E9 (low to high: B–D–E–F#–G#–B–E–G#–D#–F#), which can be disorienting, with its own idiosyncratic logic containing both a b7 and major 7. It’s difficult to learn compared to other string instruments tuned to regular intervals, such as fourths and fifths, or an open chord.
Dave Maniscalco puts it like this: “The more time one sits behind it and assimilates its quirks and peculiarities, the more obvious it becomes that much like the country that birthed it, the pedal steel is better because of its contradictions. An amalgamation of wood and metal, doubling as both a musical instrument and mechanical device, the pedal steel is often complicated, confusing, and messy. Despite these contradictions, the pedal-steel guitar is a far more interesting and affecting because of its disparate influences and its complex journey to becoming America’s quintessential musical instrument.”The author dials in one of his 20-watt Sonzera amps, with an extension cabinet.
Knowing how guitar amplifiers were developed and have evolved is important to understanding why they sound the way they do when you’re plugged in.
Let’s talk about guitar amp history. I think it’s important for guitar players to have a general overview of amplifiers, so the sound makes more sense when they plug in. As far as I can figure out, guitar amps originally came from radios—although I’ve never had the opportunity to interview the inventors of the original amps. Early tube amps looked like radio boxes, and once there was an AM signal, it needed to be amplified through a speaker so you could hear it. I’m reasonably certain that other people know more about this than I do.
For me, the story of guitar amps picks up with early Fenders and Marshalls. If you look at the schematics, amplifier input, and tone control layout of an early tweed Fender Bassman, it’s clear that’s where the original Marshall JTM45 amps came from. Also, I’ve heard secondhand that the early Marshall cabinets were 8x12s, and the roadies requested that Marshall cut them in half so they became 4x12s. Similarly, 8x10 SVT cabinets were cut in half to make the now-industry-standard 4x10 bass cabinets. Our amp designer Doug Sewell and I understand that, for the early Fender amps we love, the design directed the guitar signal into half a tube, into a tone stack, into another half a tube, and the reverb would join it with another half a tube, and then there would be a phase splitter and output tubes and a transformer. (All 12AX7 tubes are really two tubes in one, so when I say a half-tube, I’m saying we’re using only the first half.) The tone stack and layout of these amps is an industry standard and have a beautiful, clean way of removing low midrange to clear up the sound of the guitar. I believe all but the first Marshalls came from a high-powered tweed Twin preamp (which was a 80-watt combo amp) and a Bassman power amp. The schematic was a little different. It was one half-tube into a full-tube cathode follower, into a more midrange-y tone stack, into the phase splitter and power tubes and output transformer. Both of these circuits have different kinds of sounds. What’s interesting is Marshall kept modifying their amps for less bass, more high midrange and treble, and more gain. In addition, master volume controls started being added by Fender and Marshall around 1976. The goal was to give more gain at less volume. Understanding these circuits has been a lifelong event for Doug and me.
Then, another designer came along by the name of Alexander Dumble. He modified the tone stack in Fender amps so you could get more bass and a different kind of midrange. Then, after the preamp, he put in a distortion circuit in a switchable in and out “loop.” In this arrangement, the distortion was like putting a distortion pedal in a loop after the tone controls. In a Fender amp, most of the distortion comes from the output section, so turning the tone controls changes the sound of the guitar, not the distortion. In a Marshall, the distortion comes before the tone controls, so when you turn the tone controls, the distortion changes. The way these amps compress and add harmonics as you turn up the gain is the game. All of these designs have real merit and are the basis of our modern tube–and then modeling—amplifiers.
Everything in these amps makes a difference. The circuits, the capacitor values and types, the resistor values and types, the power and output transformers, and the power supplies—including all those capacitor values and capacitor manufacturers.
I give you this truncated, general history to let you know that the amp business is just as complicated as the guitar business. I didn’t even mention the speakers or speaker cabinets and the artform behind those. But what’s most important is: When you plug into the amp, do you like it? And how much do you like it? Most guitar players have not played through a real Dumble or even a real blackface Deluxe Reverb or a 1966 Marshall plexi head. In a way, you’re trusting the amp designers to understand all the highly complex variations from this history, and then make a product that you love playing through. It’s daunting, but I love it. There is a complicated, deep, and rich history that has influenced and shaped how amps are made today.
Lenny Kravitz’s lead-guitar maestro shares how his scorching hit solo came together.
Hold onto your hats—Shred With Shifty is back! This time, Chris Shiflett sits down with fellow west coaster Craig Ross, who calls in from Madrid equipped with a lawsuit-era Ibanez 2393. The two buddies kick things off commiserating over an increasingly common tragedy for guitarists: losing precious gear in natural disasters. The takeaway? Don’t leave your gear in storage! Take it on the road!
Ross started out in the Los Angeles band Broken Homes, influenced by Chuck Berry, Buddy Holly, and the Beatles, but his big break came when he auditioned for Lenny Kravitz. Kravitz phoned him up the next day to tell him to be at rehearsal that evening. In 1993, they cut one of their biggest hits ever, “Are You Gonna Go My Way?” Ross explains that it came together from a loose, improvisatory jam in the studio—testament to the magic that can be found off-leash during studio time.
Ross recalls his rig for recording the solo, which consisted of just two items: Kravitz’s goldtop Les Paul and a tiny Gibson combo. (No fuzz or drive pedals, sorry Chris.) As Ross remembers, he was going for a Cream-era Clapton sound with the solo, which jumps between pentatonic and pentatonic major scales.
Tune in to learn how he frets and plays the song’s blistering lead bits, plus learn about what amps Ross is leaning on these days.
If you’re able to help, here are some charities aimed at assisting musicians affected by the fires in L.A:
https://guitarcenterfoundation.org
https://www.cciarts.org/relief.html
https://www.musiciansfoundation.org
https://fireaidla.org
https://www.musicares.org
https://www.sweetrelief.org
Credits
Producer: Jason Shadrick
Executive Producers: Brady Sadler and Jake Brennan for Double Elvis
Engineering Support by Matt Tahaney and Matt Beaudion
Video Editor: Addison Sauvan
Graphic Design: Megan Pralle
Special thanks to Chris Peterson, Greg Nacron, and the entire Volume.com crew.
Tobias bass guitars, beloved by bass players for nearly half a century, are back with the all-new Tobias Original Collection.
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