In the modern guitar lexicon, few names scream “new frontier” like Tosin Abasi. As the creative engine of Animals as Leaders, he’s helped reframe the electric guitar’s vocabulary. But unlike Jimi Hendrix, Eddie Van Halen, or Steve Vai before him, he’s done it not on six strings—or even seven—but on eight. So maybe it’s only fitting that he’s now CEO of Abasi Concepts, the only “guitar solutions” company that can deliver the instruments he needs for his otherworldly technique.

Abasi’s not doing it alone. Abasi Concepts co-founder and COO Ivan Chopik has deep roots in the guitar industry. Along with his background in manufacturing and supply-chain development, he is the founder and editor-in-chief of Guitar Messenger. This experience brings a rare duality to the brand: a guitarist with deep genre fluency combined with a business-operations mind focused on precision.