G&L Tribute M-2000
Muscle and value—that’s the M-2000 in a few words. But you could use many more in praising this affordable G&L. Reviewer Dave Abdo commended the comfort and playability as “simply stunning.” He also praised the intuitiveness and fidelity of the pickups and preamp, as well as a build quality that rivals much more expensive instruments. For anyone who’s longed for a G&L but found the price a little steep, the Tribute M-2000 is worth a look.
$699 Street, glguitars.com
Recording King RO-310 February 2013
A good OOO or OM is the acoustic-guitar equivalent of your favorite baseball glove—it’s got that just-right fit, it’s capable of both routine and spectacular plays, and in the best of times it’s like an extension of your own fingers. The Recording King RO-310 delivers each of those qualities, but at a price that we’ve rarely seen for an OM or OOO this good. Like any OM, it’s the essence of balance, but it’s the fact that it won’t knock your bank account out of balance that makes it Premier Gear.
$499 Street, recordingking.com
PRS 408 Maple Top February 2013
In 2011, PRS issued limited editions of the Custom 24 and Studio models that many considered the finest of the breed. Apparently, Paul Reed Smith decided those guitars were too good not to share, because the 408 Maple Top is essentially a production version of the maple-topped Private Stock instruments. As Jordan Wagner noted, it’s a guitar that can be “almost anything you want it to be.” With all that potential on tap, we’re excited to know what classic performances will emerge from this guitar in the years to come.
$2,990, street, prsguitars.com
Strymon MobiusMarch 2013
This outfit of vintage tone fans with turbo digital know-how keeps on delivering stomps that sound amazing and invite deep musical exploration. The analog purists on our staff tend to be blown away by how convincing these pedals sound, and the digital-loving nerds among us love the endless options and MIDI versatility. But the essence of the Mobius is the ability to generate crazy-good emulations of modulation effects that have stumped DSP engineers, well … forever. Nice work, Strymon—again!
$449 street, strymon.net
Epiphone '62 Sheraton E212T March 2013
Classy, classic, and just plain killer to play, the Sheraton had to be one of the finest luxe-for-the-bucks experiences we had all year. The U.S.-made Gibson mini-humbuckers made the Sheraton a willing partner for everything from Stones raunch to uptown Wes Montgomery-style tones. If you’re into this style of guitar, it would be hard to find a cooler piece of wood to hang around your neck—especially at this price point.
$779 street, epiphone.com
Mesa/Boogie Grid Slammer March 2013
Fear not, the Grid Slammer is not a super villain’s plot to undo the nation’s power infrastructure. It is, however, one hell of an overdrive—capable of kicking your amp into realms ranging from sweaty blues to medium-gain bliss. But it’ll also add an aggressive, singing quality to heavy leads and make any on-the-fence tube amp sound mean enough for the most evil super villain.
$179 street, mesaboogie.com
Electro-Harmonix Deluxe Bass Big Muff Pi April 2013
As reviewer Jordan Wagner noted, some of the mightiest bass tones in the galaxy come from combining a towering bass amp and a Big Muff. But Electro-Harmonix’s latest addition to the bass Muff family takes the impressive potential of that combination several steps further—adding noise gate, dry blend, and switchable crossover features that yield (get this) a more nuanced Bass Big Muff. Considering that a bass and Big Muff are typically about as subtle and nuanced as a B-52 raid, we consider this an award-worthy achievement indeed.
$118 street, ehx.comhttps://www.ehx.com
Carr Impala April 2013
Steve Carr’s work over the last decade has been consistently excellent. There’s not much in the amp-o-sphere he hasn’t tried: AC-like EL84 circuits, Deluxe-inspired 6V6 amps, and EL34-driven combos built for cranking out the heaviest rock. The new Impala is built in homage to the blackface Bassman, and like that classic workhorse it’s a beautiful blank slate. Reviewer Alex Maiolo called it “one of the finest rock amplifiers I’ve ever had the pleasure of playing.” But considering how much more the Impala can do, a Premier Gear award is a no-brainer.
$2,490 street, carramps.com
Bogner Ecstasy Red and Blue May 2013
For players fond of post-’70s hard rock and metal, Bogner’s Ecstasy amps are a little like a Mercedes-Benz—objects of lust, but also trusted to deliver and last. For those who can’t afford the original amp, the Red and Blue stompboxes gets you remarkably close to that coveted Bogner sound. The Blue is the tamer of the two, delivering exceptionally defined low- to mid-gain tones, while the beastlier Red is geared for British-style metal.
$299 (each), bogneramplification.com
Eastman AR371CESB May 2013
Eastman’s archtops, semi-hollows, and acoustics have impressed us with regularity over the years. But Adam Perlmutter found the company’s ES-175-inspired AR371CESB to be a top-quality, beautiful-sounding archtop equally adept at rowdy rock and sophisticated jazz. At just under 800 bucks, he also found it to be a value “nearly impossible to beat.” Keep the sweet deals coming, Eastman!
$780 street (with hardshell case), eastmanguitars.com
Vigier Excalibur Special 7 May 2013
Vigier is a relentlessly inventive company—which is always nice to see in a an industry that often seems chronically retro-gazing. The Excalibur Special 7 puts that inventive spirit to work in very tangible ways that yield real results. From the proprietary vibrato to the stainless-steel frets, it’s a flawlessly built marvel of playability and a monster tone machine to boot.
$3,495 street, vigierguitars.com
Way Huge Echo-Puss May 2013
Jeorge Tripps and the Way Huge crew seem almost incapable of making a bad—or even mediocre—stompbox. And the Echo-Puss is a superb analog bucket-brigade delay that lives up to Way Huge’s impressive reputation. Anyone who’s ever loved and lost a vintage Deluxe Memory Man will love this thing. Its combination of gorgeous analog tones, smart-sized enclosure, and rugged utility make it a Premier Gear shoo-in.
$169 street, wayhuge.com
Diezel D-Moll May 2013
The 100-watt, KT77-driven D-Moll starred in our Monsters of High Gain roundup because of its superior definition and midrange detail. But lest you think Diezel traded civility for ferocity, keep in mind that our reviewer emerged from 10 rounds with the D-Moll calling its overdrive “pretty intimidating.” Indeed, the D-Moll may be a cultivated monster, but it’s a monster nonetheless.
$2,999 street, diezel.typo3.inpublica.de
Ibanez AFJ957 May 2013
Seven-string archtop players could safely be called a niche market, but that’s what makes the AFJ957 so impressive. It takes commitment and thoughtful design and execution to make a niche guitar like this so affordable. The result, as Joe Charupakorn put it, is a guitar that’s “not just a great guitar for the price, but a great guitar period.
$799 street, ibanez.com
Spaceman Saturn V Harmonic Booster May 2013
This Portland, Oregon, pedal manufacturer riffs heavily on ’60s-era NASA design aesthetics, but its pedals also seem built to space-faring specs. They are rock solid and, in the case of the Saturn V Harmonic Booster, a heavy-duty musical asset. This incredibly complex boost pedal enhances picking dynamics, responds to input changes from your guitar, and delivers cool overdrive tones that are full of character. Plus, it looks like you just ripped off a component from an Apollo capsule to put on your pedalboard!
$219 street, spacemaneffects.com
ValveTrain Trenton June 2013
This boutique amp outfit’s mantra seems to be that top tones need not mean top dollar. Though ValveTrain’s wares aren’t cheap, they’re almost always a great value for the quality and sound they deliver. With the beautiful-looking Trenton, Valvetrain delivers great tones via four switchable voices that, as reviewer Derek See described it, go from “clear to Crazy Horse.” For a very reasonable 1,400 bones, we’ll just call it killer!
$1,399 street, valvetrainamps.com
Dingwall Super P June 2013
As iconic and familiar as Fender’s Precision bass is, it’s unusual to do a do double take when you see an instrument with those same familiar lines. But with its fanned frets and biomorphic headstock, it’s hard not to stare at Dingwall’s Precision-inspired Super P. When reviewer Steve Cook wasn’t drooling over its cool looks, he was marveling at the playability, ergonomics, attention to detail, and range of sonic possibilities—which he called “downright incredible.”
$2,730 street, dingwallguitars.com
Ibanez ES2 Echo Shifter June 2013
As obsessed as we get about how stompboxes sound, it’s easy to forget that great pedals can be instruments in their own right. Take the Ibanez Echo Shifter: That control layout—three adjacent knobs, two switches, and a big slider—makes this one of the most fun-to-use echo units since the Maestro Echoplex. But they also make it incredibly versatile, expressive, and musically responsive. Whether you use it as a tool for freaking out or playing it cool, it comes at a price that make it dang-near irresistible.
$149 street, ibanez.com
Nik Huber Rietbergen Standard June 2013
We’ve had the good fortune to spend some quality time with Nik Huber and check out how they do things at his shop in Rodgau, Germany. So we were hardly startled when reviewer Ben Friedman returned a rave review of Huber’s sumptuous semi-hollowbody, saying the tones from the Häussel pickups “were bound to dazzle.” Considering this is probably the most beautiful guitar we’ve seen yet from this remarkable builder, we’re not about to disagree.
$7,325 street, nikhuber-guitars.com
Amptweaker TightFuzz June 2013
This pedal from amp guru James Brown is one of two bass fuzzes in our Premier Gear lineup this year. And attentive bass-gear manufacturers out there would do well to take note of how a good bass fuzz can be an unexpectedly versatile texture. The Tight Fuzz does it with a control set that’s sure to look busy to old-school players, but we’re betting it only takes a few minutes to change the minds of those fence sitters and curmudgeons, because the Tight Fuzz has the goods to transform your tone.
$220 street, amptweaker.com
Ibanez Iron Label RGIR20FE July 2013
You can’t really fake a good shred guitar, because even shredders on a budget have no time for crappy action, dodgy playability, and squishy, unresponsive electronics. Ibanez gets that. And in the form of the Iron Label, they’ve delivered a superb, affordable shred machine. We found the quality and playability astounding for a 600-dollar guitar. That, plus a surprising adaptability, helped make this Ibanez an easy choice for a Premier Gear award.
$599 street, ibanez.com
EarthQuaker Devices Disaster Transport SR August 2013
EarthQuaker Devices is a company with gumption, derring-do, and a music-first sense that results in pedals that can be practical and bizarre—often all at once. Case in point—the Disaster Transport SR. Yes, you can dial this dual delay up (with surprising ease) for a conventional, parallel long and short delay. But it takes but a few tweaks before you’ve converted this silver-flake delight into a peyote voyage in a box.
$345 street, earthquakerdevices.com
Reverend Kingbolt August 2013
Despite boasting a roster that includes adventurous and virtuosic players like Reeves Gabrels and Pete Anderson, Reverend’s more traditional-looking body lines can often give the impression the company has a retro agenda. The Kingbolt, however, could change that perception for good. With hot, no-cover humbuckers, a 12" fretboard radius, Wikinson trem, and graphite nut, it’s an unquestionably metal-geared machine. While reviewer Joe Charupakorn found it varied enough to deem it “a gold mine of tonal possibilities,” we suspect a lot of players are going to dedicate their Kingbolt to getting heavy above all. So much for that retro agenda.
$1,079 street, reverendguitars.com
FU-Tone High Performance Bridge Packages August 2013
Dedicated shredders obsess over guitar details that’ll never even occur to many other players. For these demanding and ultra-specialized players, little things add up to big tone and playability dividends. Yes, at least one of the packages here is built around a titanium tremolo block, yet reviewer Gerry Ganaden found the difference in tone profound. And for downright religious tone hounds, the payoff will be worth every penny invested.
$320 street (Standard Upgrade Package), $923 street (Full Titanium Package), fu-tone.com
Jaguar HC50 August 2013
The Jaguar HC50 walked away with a Premier Gear award largely for its mastery of the sound/simplicity equation. Four knobs, a couple of EL34s, a good 12" speaker, and—voilà!—you’ve got a palette of tones that ranges from jangly and airy to monstrous. Reviewer Matt Holliman also noted that the HC50 took to just about every effect he tried “like a fish to water,” which might make this the finest blank canvas for sound sculptors we played all year.
$2,029 street, jaguaramplification.com
Lakland Decade 6 August 2013
Six-string basses are odd birds, but for players willing to investigate the potential of these instruments, the musical payoff can be big. Lakland’s Decade 6 is, like most every Lakland bass, beautifully built and executed. Mate that quality with the ability to move from Spaghetti-Western baritone sounds to powerful, thumping low end, and you have a serious studio and stage secret weapon—not to mention a means of expanding your vocabulary in unexpected ways.
$3,250 street, lakland.com
Epifani AL 112 August 2013
The AL 112 bass combo makes us wonder why the guitar industry often seems so dang obsessed with the days of tweed cabs and carhops (cool as those are). The Epipfani looks vaguely like a circa-’72 vision of the future, but it takes a very different approach to bass-amp construction—using an aluminum cabinet to create a very light, tough, practical, and big-sounding bass amplifier. That’s the kind of forward thinking we can get behind.
$1,599 street, epifani.com
Catalinbread Echorec September 2013
The original Binson Echorec is perhaps most legendary because of its role as the echo unit that powered early Pink Floyd work. Those associations aside, the Binson was a gloriously quirky and unique machine with a very distinct musical personality. Catalinbread’s own Echorec uses DSP technology rather than the clunky mechanicals of the original to achieve its lush voice and superb rhythmic delays. But delay fiends and Floyd fanatics aren’t likely to give that much more than a passing thought once they plug this unit in and experience its liquid, spacious repeats.
$230 street, catalinbread.com
Fargen Blackbird VS2 September2013
The 40-watt Blackbird, as the name cheekily suggests, pays homage to Fender’s mid-’60s blackface era. But it’s counted among this year’s award winners for delivering a super-responsive tone-shaping section and an incredibly pedal-friendly voice. If you’re ready to retire your heirloom blackface, you’d have a hard time finding a better replacement.
$2,650 street, fargenamps.com
Death by Audio Thee Fuzz Warr Overload October 2013
Known for their bizarre contraptions of aural destruction, DBA’s latest fuzz is a collaboration between two chaos-loving artists—the Death by Audio team (which includes A Place to Bury Strangers’ Oliver Ackermann) and Thee Oh Sees’ John Dwyer. Not surprisingly, it’s capable of producing a brutalizingly powerful fuzz tone. But what makes the DBATFWO Premier Gear is its surprising flexibility—and even civility! The onboard treble boost is a perfect match for the Muff-like fuzz, and the tone control has considerable sound-sculpting power, making this fuzz a killer whether you need a slik glove or a wrecking ball.
$225 street, deathbyaudio.com
Dunlop Fuzz Face Mini Germanium FFM2 October 2013
While we were pretty excited by the convenience of the smaller Fuzz Face Mini Germanium, in the end it was the amazingly authentic vintage Fuzz Face tones and dynamic interactivity that knocked us off our feet. Senior editor Joe Gore—a seasoned Fuzz Face user if there ever was one—declared, “you’d be hard-pressed to find a Fuzz Face that sounds better at any price.” But with all that tone in a new pedalboard-friendly compact enclosure, this new Fuzz Face excels at being practical and musical.
$129 street, jimdunlop.com
Pigtronix Quantum Time Modulator October 2013
Pigtronix makes impressive-sounding, sometimes complex pedals. But with the Quantum Time Modulator, it delivers a typically inventive and rich-sounding fusion of chorus and vibrato in a compact enclosure that’s beautifully simple. The sum is a modulation unit that ranges from subtle to downright insane with a few quick twists. This ability to appease mellow texturalists and freakishly experimental players alike make this pedal a Premier Gear no-brainer.
$199 street, pigtronix.com
TC Electronic PolyTune 2 November 2013
TC’s original PolyTune tuner wowed the world with its ability to check the pitch of all six strings with a single stroke or switch to single-string chromatic mode with the pluck of one string. This newest incarnation adds a more accurate strobe mode, a super-bright readout, and a sensor that will adjust to prevailing light conditions. Who knew a little tuner could do so much or make our playing lives so much easier?
$99 street, tcelectronic.com
When we editors at Premier Guitar decide what gear to review, our overarching guideline is pretty simple: Check out the stuff that you will find compelling and useful in your creative quest. We base that on both the constant feedback we get from you online (via email, Twitter, Facebook, etc.), as well as what we can intuit by reading between the lines of your requests and putting it in context with new stuff you may not have heard about yet. As a result we see a lot of really nice stuff.
So when one of our editors or contributors is struck by a convergence of value, quality, and sound that adds up to being Premier Gear worthy, it’s a safe bet we’re talking about something special. It’s fun and satisfying to encounter these especially excellent guitars, basses, amps, effects, and accessories—doubly so because so many of our award winners come from small shops and tiny bands of craftspeople who are in the same position many of the mainstream names you see alongside them were decades ago. There aren’t many industries out there where multimillion-dollar giants and little guys can share the spotlight, and we love being part of it.
Big or small, the manufacturers represented in this compendium of gear that’s won our coveted Premier Gear Award in 2013 have done very cool work. Some of it is traditional but superbly executed. Other pieces are here in no small part because their creators took chances. No matter the path, though, the end result is gear that sounds great. What you do with it is up to you and your imagination. But we’re quite confident the stellar products here will spark more than a few ideas.
This story’s author played this Belltone B-Classic 3 and found its neck instantly appealing, the tremolo capable of taking abuse and staying in tune, and the Filter’Tron pickups possessed of hi-fi clarity. Also, the sky burst metallic finish is pure eye candy.
That’s where guitar-by-menu comes in. Think of it as Build–A-Bear for guitar players, but louder and with cooler options, like a coral pink sparkle finish or a trapeze tailpiece. A coterie of manufacturers offers such services, some with online pull-down menus that cover everything from pickups to, well, all that goes into a guitar. And the advantage here is that no particular expertise other than knowing what you love to play and why you love to play it is required. You dig a Tele or a Jazzmaster or an SG or a Firebird from a certain era, but want a specific bridge or pickup combination, a ’50s or late-’60s neck, a finish not available in production models? No problem. Or maybe you crave something a tad more distinctive, with a non-traditional body shape, no headstock, and a finish that draws from the color palette of Van Gogh’s The Starry Night. All you gotta do is ask … or, rather, pick, click, order, or email, perhaps with a phone call to confirm the details.
We spoke to a clutch of large and smaller guitar companies—Belltone, Kiesel, Fender, and Gibson—to see how they do it.
The Belltone Way
“I was always the guy who had to tweak the guitar no matter what it was,” says Belltone founder Steve Harriman. “I changed out the pickups, I changed the pickguards, tuners, whatever.”
Like former Gibson CEO James Curleigh, Belltone Guitars founder Stephen King Harriman was an apparel executive with Perry Ellis before starting the Florida-based company in 2016. But the gig he’s had since junior high school is guitarist.
“I was always the guy who had to tweak the guitar no matter what it was,” Harriman says. “I changed out the pickups, I changed the pickguards, tuners, whatever. I always had to make what I was playing, whether it was a Les Paul or a Tele, unique, so it would be personally mine.”
Initially, Belltone offered modded versions of Les Paul- and Telecaster-style guitars, but in 2019 he reframed his business, designing an ergonomically contoured pear-shaped body and distinctive 6-on-a-side headstock as a foundation, and establishing a group of craftspeople to bring his solidbody B-Classic One, B-Classic Two, and B-Classic Three variations to life.
Today, Belltone guitars are made for players looking for a similar mix of the fresh and the familiar, at $2,680 to $3,129, depending on appointments. And the range of appointments is impressive. Let’s start with the templates. The Classic One has a flat top with edge binding, an alder body, a rounded tapered neck pocket, the company’s signature Devil’s Tail bridge and angled switch-control plate, reverse-dome tall-boy knobs, and a 12" compound-radius neck (held on by four bolts), with 22 medium-jumbo frets. In contrast, the Classic Two has all of the above, except there are arm and body contours with no binding, and the Classic Three offers the same plus Belltone’s patented Back-Lip Tremolo System and top hat controls.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars.”—Belltone’s Steve Harriman
Then, there’s a rabbit hole of options. There are 36 finish choices, with 10 ’bursts—including gorgeous black cherry burst, sky burst metallic, and lemon burst shades—requiring an upcharge of $40. There are varied pickguards to choose from within Belltone’s distinctive “Deco” version, which comes in black, white, and brown tortoise. There are four neck combinations (standard C and ’59 roundback profiles, with maple or rosewood fretboards), four tuner options (locking tuners from Belltone, Sperzel, and Kluson, plus ratio tuners), and a set of any-gauge Stringjoys. And the selection of pickups is truly impressive—36 in all, from TV Jones, Benson, Rio Grande, Mojo, Lindy Fralin, Porter, McNelly, Righteous Sound, Gabojo, and the newly added Brickhouse Tone Works. And within those selections are standard and hum-cancelling P-90s, stacked humbuckers, PAF humbuckers, regular and noiseless single-coils, multiple Filter’Tron variations, and more. Further, via Belltone’s Tone-Sure program, if a customer feels they’ve made the wrong call on pickups after playing their guitar a while, Belltone will swap them out at no charge save for covering shipping and the additional cost of pricier units.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars,” Harriman attests. “If you look at my bridge, for example, it’s got kind of a tailfin look to it. For me, guitars need to not only play well and sound great, but look cool. Also, everything is designed by me and is machine-tooled. My bridge is machine-tooled aluminum with rounded contours, as your palm can get roughed up on the old-style stamped ashtray bridges. I take all the things that make players happy into consideration.” Including sturdy and handsome faux-alligator-skin cases.
A deliberative buyer could spend weeks contemplating all of Belltone’s options before pushing the “submit” button, and then, instead of being invoiced, they are contacted directly by Harriman to review it all again before his luthiers get to work.
Gibson’s Made to Measure
One of Gibson’s Made to Measure fantasies: an SG with three humbuckers in a crimson sparkle finish.
The 131-year-old Gibson company’s Made to Measure (MTM) program is a bit more conservative … but only if you’d call a hot-crimson-sparkle SG with three humbuckers, a burgundy Les Paul Standard with a full-fretboard vine inlay, a champagne-pink-sparkle Les Paul, or a 3-pickup Firebird with a P-90 in the middle conservative.
There are two ways to initiate an order for an MTM guitar. You can fill out the online questionnaire on the Gibson Custom Shop’s Made to Measure page or stop by the Nashville or London locations of the Gibson Garage in person. I visited the Nashville Garage for this story, where I spoke with Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate you’d likely encounter if you walked into the Music City shop. They brought a clutch of recent MTM examples. And a wall of the MTM room was covered in slabs of wood, available for the choosing, and various bridges, tuners, pickups, and other parts for inspection and selection. Of course, some of the on-location fun is speaking with MTM program leaders like Boyer and Wainscott, who love guitars as much as you do and are happy to swap stories.
Whether by email, which will likely be followed up by a call from Boyer, or in person, the conversation that starts a MTM order begins with questions about body style, neck preference, electronics configuration, and the finish type and treatment.
“On the cosmetic side, we can go as far as you want to, with any color or finish you want.”—Gibson’s Dustin Wainscott
At the Gibson Garage Nashville, Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate in charge of MTM at that location, brandish a pair of custom-ordered instruments.
Photo by Ted Drozdowski
Essentially, any Gibson body currently in production and most historic appointments from that model’s history—and some from other compatible Gibson models—can be used for an MTM order. After selecting the white wood, as slabs are called in lutherie, “figuring out the pickup layout, the neck profile, and the tailpiece you want is the next step,” says Wainscott. “Then you get into the electronics and the look of the guitar: pickup selection, coil-splitting, what color or finish hardware, a glossy or flat finish, any Murphy Lab aging.
“Non-proprietary parts can sometimes be a roadblock. Typically, we’d use our pickups, for example, so if somebody makes a request for a pickup outside of Gibson’s, I try to steer them toward something we have that’s similar. You’ve got to play in the Gibson sandbox.” Stepping outside of historic model-design parameters, which would require re-engineering, is also a no-fly. That means don’t ask for a Les Paul with a Firebird neck, or an Explorer with a 3-on-a-side headstock. That said, there is a lot of wiggle room within the company’s catalog, and “on the cosmetic side, we can go as far as you want to, with any color or finish you want,” adds Wainscott. Personalized headstocks are also a popular option.
A Made to Measure order’s price starts with a $500 charge on top of a model’s current tag, and can increase depending on the complexity of wiring, finish, inlays, etc. Wainscott notes that about 30 percent of the Custom Shop’s business is Made to Measure.
“We also do a lot of recreating of models you’ve seen in the past that aren’t available now,” adds Boyer. “So, we can’t make a Jimmy Page Les Paul with his name on it, per se, but if you want a Les Paul Custom with three pickups, a Bigsby, a 6-position switch, and all that, we can do it for you.”
Kiesel’s Family Style
Kiesel can get as rad as you wanna be, including characterful flourishes like this naturally figured wood with pools of radiant blue finish and an organically striking neck.
Kiesel Guitars has essentially always been a custom-order builder, even if its name and line of business has evolved. The L.C. Kiesel Company was founded in 1946 by Lowell Kiesel as a manufacturer of pickups he sold from the back pages of magazines. As it grew, he renamed it after two of his sons, Carson and Gavin, as the well-known brand Carvin, which became famous as a maker of quality guitars, amps, and instrument parts. In 2015, the company split, Lowell’s son Mark and his son Jeff established the guitar-building operation under the Kiesel name. Today, thanks to their high-caliber construction and endorsees like Allan Holdsworth, Devin Townsend, Craig Chaquico, Jason Becker, and Johnny Hiland, the company makes more than 4,000 custom-order guitars a year.
“We have four types of construction: bolt-on, set-neck, set-through, and neck-through,” explains VP Jeff Kiesel. The company also offers the unusual choice of nine different headstocks, which most manufacturers limit to one style as part of branding, and sans-headstock models, which Kiesel began making in 2012 with the debut of its Allan Holdsworth model. All Kiesel headstocks have an 8 1/2-degree tilt, to create a steeper string angle over the nut, which can potentially improve tone and sustain.
At work on a body in the Kiesel factory, which produces about 4,000 custom-order guitars annually.
“We’re appealing to everybody because we do so many different things.”—Jeff Kiesel
“We never build the headstock separate from the neck and then scarf joint them in—it’s all one piece,” Kiesel adds. Necks are also quarter-sawn, with a two-way truss rod, dual carbon-fiber reinforcement rods, stainless steel frets, and Lunimlay side dots.
After that, ordering a Kiesel is all about options. There are 56 models, including signatures, to choose from. Once you select a model on the company’s website, you’re taken to a page that includes a builder menu. Kiesel’s lowest-priced models, including the Delos, start at $1,649, while the top-priced, flagship K-Series model starts at $4,399.
The Aries, one of Kiesel’s most popular guitars, starts at a base of $1,699 with a bolt-on neck and has a menu that includes, under general options, right- or left-hand orientation; the choice of 6, 7, 8, or 9 strings; multiscale necks; and 25 1/2", 26 1/2", or 27" scale lengths. Under body options, you can select beveled or unbeveled edges, and eight different body and 16 different top woods. There are more than 80 finishes to choose from, and 14 variations on the Kiesel logo. The neck options are equally rich, with five fretboard radius selections plus choices for neck wood, three neck profiles, inlays, truss rod covers, and more. The electronic options boast four pickup configurations, five different Kiesel neck and bridge pickup models, and additional alternatives. It’s easy to get lost in the woods, but when you emerge, an image of your guitar with all its appointments, generated as you make your choices, is waiting for you.
“Our lead time is seven to 12 weeks,” Kiesel says, “and we offer a 10-day trial period unless somebody gets too wild on their options.” Anyone ordering a guitar is welcome to phone the company to talk over their order, and Kiesel highly recommends that first-time buyers call.
While Kiesel Guitars once had a reputation as a shredder-axe factory, Jeff Kiesel explains that’s changed over the past decade. “Our demographic is not set anymore,” he shares. “We’re appealing to everybody because we do so many different things. We can build a very classy jazz-style neck pickup on a semi-hollow guitar that you can play some amazing Frank Gambale licks on. And then we can turn around and build a guitar that will do some really technical modern metal, like Marc Okubo. We can build really wild or really classy, and that’s created so much growth within our company.”
Fender’s Mod Shop
Ted created this “dream Strat” with a silverburst finish, noiseless single-coils, and a 2-Point Deluxe Synchronized Tremolo Bridge using Fender’s Mod Shop online tool.
Like Gibson, Fender’s Mod Shop is about personalizing classic templates—in this case, the Strat, Tele, Jaguar, Jazzmaster, P and J basses, and Acoustasonic Telecasters and Jazzmasters. And while the program was birthed in 2014 as the American Design Experience, it evolved into the Mod Shop and has continued to improve, most recently with an update this April that made the online menu easier to use and added more options.
“We know that 80 percent of customers will be loyal to brands where they can personalize and customize,” says Shannon Stokes, Fender’s VP of eCommerce. “So the whole online user experience has been finessed. It’s much easier to navigate on both desktop and mobile. You move through it choosing the orientation of the guitar, the finish … everything through the pickguard, the hardware.”
Justin Norvell, Fender’s VP of product, observes, “This is a playground, and you’re able to just mess around and see what appeals to you. We allow people to save their configurations to PDFs, and they can share them and send them out,” akin to trading cards. “There’s an exponential number of people that might sit on their favorite design for a year before they actually place an order.” Some hardcore fans buy multiple variations of a favorite-style guitar over time, “because you can engrave the neck plate, collect multiple finishes, and other cool stuff. This is an area where selection runs wild for lefties, too,” he adds.
Fender’s Justin Norvell with his own dream machine: an American Professional Jazzmaster in mystic seafoam.
“This is an area where selection runs wild for lefties, too.”—Fender’s Justin Norvell
“What’s amazing to me,” says Shannon Stokes, Fender’s VP of eCommerce, “is the number of people ordering black, white, and sunburst. I would think the rarer colors would be the thing.”
The cost of a Mod Shop guitar is an upcharge of several hundred dollars, with certain customizations increasing the tab. I decided to jump in and outfit a Strat, with a base price of $2,085, to my taste. After selecting the right-hand player’s orientation, I chose an alder body with a silverburst finish from a palette of nearly 50 colors and wood offerings that also included chambered ash, mahogany, and roasted pine. For the neck, I went with solid rosewood with Fender’s deep-C profile. Eight maple variations were also available. That neck option automatically led me to a rosewood fretboard, and then I hunted through 16 pickup configurations before stopping at the Generation 4 Noiseless Stratocaster set. I opted for a 4-ply black pearl pickguard, and aged white plastic controls and pickup frames. Next, from three bridge choices I tapped a 2-Point Deluxe Synchronized Tremolo Bridge. Chrome Fender strap lock buttons would do the job, since I’ve had un-strap-locked guitars fall to the stage at gigs in years past. For strings, a set for .010s, and the only case option is deluxe molded plastic with a fuzzy interior. Total cost: $2,175, which is not bad for those modest-but-swell appointments. I also downloaded a PDF, so you can see what I designed. Unhappy with the purchase? It can be returned within 30 days for a refund or exchange, plus shipping.
There’s about a half-dozen builders in the Mod Shop, but workers from the normal production line can be called in when there is an uptick in commissions, Norvell explains.
“What’s amazing to me,” says Stokes, “is the number of people ordering black, white, and sunburst. I love the satin orange because it’s vibrant, different. I would think the rarer colors would be the thing.” But players often look for instruments that are evocative of classic guitars they’ve seen. And 6-string dreams do come in all shades.
Announced at the 2025 NAMM show, Cory Wong’s new collaboration with Ernie Ball Music Man scratched an itch—namely, the itch for a humbucker-loaded guitar that could appease Wong’s rock-and-R&B alter ego and serve as complement to his signature Fender Strat. Inspiration came from no further than a bandmate’s namesake instrument. Vulfpeck bassist Joe Dart has a line of signature model EBMM basses, one of which uses the classic StingRay bass body profile. So, when Wong went looking for something distinctive, he wondered if EBMM could create a 6-string guitar using the classic StingRay bass body and headstock profile.
Ernie Ball Music Man StingRay II ReviewErnie Ball Music Man StingRay II ReviewDouble the Fun
Wong is, by his own admission, a single-coil devotee. That’s where the core of his sound lives and it feels like home to him. However, Wong is as inspired by classic Earth, Wind & Fire tones and the pop-punk of the early ’90s as he is by Prince and the Minneapolis funk that he grew up with. The StingRay II is a guitar that can cover all those bases.
Ernie Ball has a history of designing fast-feeling, comfortable necks. And I can’t remember ever struggling to move around an EBMM fretboard. The roasted maple C-shaped neck here is slightly thicker in profile than I expected, but still very comfortable. (I must also mention that the back of the neck has a dazzling, almost holographic look to the grain that morphs in the light). By any measure, the StingRay II’s curves seemed designed for comfort and speed. Now, let’s talk about those pickups.Hot or Not?
A few years ago EBMM introduced a line of HT (heat-treated) pickups. The pickups are built with technology the company used to develop their Cobalt and M-Series strings. A fair amount of the process is shrouded in secrecy and must be taken on faith, but EBMM says treating elements of the pickup with heat increases clarity and dynamic response.
To find out for myself, I plugged the StingRay II into a Fender Vibroverb, Mesa/Boogie Mark VII, and a Neural DSP Quad Cortex (Wong’s preferred live rig). Right away, it was easy to hear the tight low end and warm highs. Often, I feel like the low end from neck humbuckers can feel too loose or lack definition. Neither was the case here. The HT pickup is beautifully balanced with a bounce that’s rich with ES-335 vibes. Clean tones are punchy and bright—especially with the Vibroverb—and dirty tones have more room for air. Individual notes were clear and articulate, too.
Any guitar associated with Wong needs a strong middle-position or combined pickup tone, and the StingRay II delivers. I never felt any significant signal loss in the blended signal from the two humbuckers, even if I could use a bit more midrange presence in the voicing. The midrange gap is nothing an EQ or Tube Screamer couldn’t fix, though. And not surprisingly, very Strat-like sounds were easy to achieve for having less midrange bump.
Knowing Wong’s love for ’90s alt-rock, I expected the bridge pickup to have real bite, and it does, demonstrating exceptional dynamic range and exceptional high-end response that never approached shrill. Nearly every type of distortion and overdrive I threw at it sounded great, but especially anything with a scooped-mid flavor and plenty of low end.
The Verdict
By any measure, the StingRay II is a top-notch, professional instrument. The fit and finish are immaculate and the feel of the neck makes me wonder if EBMM stashes some kind of secret sandpaper, because I don’t think I’ve ever felt a smoother, more playable neck. Kudos are also due to EBMM and Wong for finding an instrument that can move between ’70s George Benson tones and the hammering power chords of ’90s Blink-182. Admittedly, the nearly $3K price could give some players pause, but considering the overall quality of the instrument, it’s not out of line. Wong’s involvement and search for distinct sounds makes the StingRay II more than a tired redux of a classic model—an admirable accomplishment considering EBMM’s long and storied history.
Ernie Ball Music Man StingRay II Cory Wong Signature Electric Guitar - Charcoal Blue with Rosewood Fingerboard
