PG's Joe Coffey is On Location in Arroyo Grande, CA, at the Premier Builders Guild shop. In this video segment, we get the lowdown on what Premier Builders Guild is all about, what builders are affiliated with the guild (Gene Baker, Dennis Fano, Roger Giffin, Johan Gustavsson, Saul Koll, and Jason Z. Schroeder), and also how these US-made, handbuilt guitars differ from the custom-made instruments built by the guild's luthiers. Here, we get to see how PBG enables players to choose from their portfolio of boutique, masterbuilt guitars without the uncertainty, long wait times, and lack of customer support often associated with boutique instruments. The PBG shop is run by master luthier and head engineer Gene Baker and production manager Gil Vasquez who have over 30 years of combined experience and expertise in the guitar-building world.



PG's Joe Coffey is On Location in Arroyo Grande, CA, at the Premier Builders Guild shop. In this video segment, we get the lowdown on what Premier Builders Guild is all about, what builders are affiliated with the guild (Gene Baker, Dennis Fano, Roger Giffin, Johan Gustavsson, Saul Koll, and Jason Z. Schroeder), and also how these US-made, handbuilt guitars differ from the custom-made instruments built by the guild's luthiers.

Here, we get to see how PBG enables players to choose from their portfolio of boutique, masterbuilt guitars without the uncertainty, long wait times, and lack of customer support often associated with boutique instruments. The PBG shop is run by master luthier and head engineer Gene Baker and production manager Gil Vasquez who have over 30 years of combined experience and expertise in the guitar-building world.

It’s ok for a guitar to not sound like a guitar.

As much as we all love juicy, organic guitar tones, it can be just as inspiring to go the opposite way. Combining various modulation effects, envelope filters, oscillators, and more can result in sounds that owe more to Kraftwerk than Led Zeppelin.

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While Monolord has no shortage of the dark and heavy, guitarist and vocalist Thomas V Jäger comes at it from a perspective more common to pop songsmiths.

Photo by Chad Kelco

Melodies, hooks, clean tones, and no guitar solos. Are we sure this Elliott Smith fan fronts a doom-metal band? (We’re sure!)

Legend has it the name Monolord refers to a friend of the band with the same moniker who lost hearing in his left ear, and later said it didn’t matter if the band recorded anything in stereo, because he could not hear it anyway. It’s a funny, though slightly tragic, bit of backstory, but that handle is befitting in yet another, perhaps even more profound, way. Doom and stoner metal are arguably the torch-bearing subgenres for hard rock guitar players, and if any band seems to hold the keys to the castle at this moment, it’s Monolord.

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