Take a trip back in time to see the gear, hair, and clothes that made the '80s most excellent—party on, dudes!
We're pretty sure the barely legal vixen in this Vester ad went on to great fame playing the cheerleader who kisses Mikey in the Broadway production of The Goonies. Vester subsequently went on to great fame...um, in this roast of '80s ads.
Happily, Alex Skolnick was soon moved to the Evolution exhibit, though his hairstyle was left in the Endangered Species wing. (Note that spandex was in the correct wing, but on the wrong side of the glass.)
While there's no arguing with the longevity of the Gibson brand, it's hard to look back at this ad and not see some heavy irony. That's all we're going to say...
Dean Markley's follow up to the rockin' grandpa ad pushed the needle just a little too close to the disturbing side.
Many people forget that the working title for Surfing With the Alien was Surfing with the Sideburns.
Seriously, Kawai? Wow. Just...wow....
Exhibit 2 in making the case that not everything from the '80s had a short shelf life.
The guitar that solidified Martin's leading role in the über-crowded crackle-finish "super-Strat" market: the Stinger. Judging by its logo, it...er, goes both ways?
What could've extended the Stephen's Extended Cutaway's lifespan a few years (or at least months)? Maybe a look that was more distinctive than the Martin Stinger's trademark finish we're thinking something like blood spatters or a kamikaze theme.
Gratuitous Mullet Joke #1: With all due respect to Carvin and Bob Bradshaw—for both surely deserve tons—but this mullet may be the single biggest reason why the FET has since played second fiddle to the vacuum tube.
Things would be so much different for Tom Anderson Guitarworks today if only they'd been able to coax Val Kilmer into a coordinated media blitz based on his 1984 breakout comedy hit, Top Secret.
Whadya know? The same three words describe how we feel about this ad a couple decades after the fact.
Luckily, this ad from Dean Markley was more funny than disturbing. (As media folks, we're pretty impressed with the analog photoshopping—although we do take umbrage with the subject-verb disagreement.) However, as luck would have it...
The single trend of the '80s that must be resurrected immediately: cable companies giving away Porsches.
Gratuitous Mullet Joke #2: Rocktron wisely hid Bob Bradshaw's FET-killing mullet behind its HUSH units. On the downside, they upped the ante with Steve Lukather's a Hairnet-teased, Sun In-treated 'do. Apparently the HUSH survived due to confusion over whether Luke's killing shoulder-pad jacket was included.
We've witnessed this undead ad campaign shuffle onward, feasting on our collective brains for what seems like an eternity now. And trust us, Mr. Perfect Pitch guy, we've laughed at a LOT more than your secret.
As Michael J. Fox's character found out in the Night Ranger-scored (and tragically Oscar-scorned) The Secret of My Success, 128 patches of preamp-tube distortion are the surest bet when reaching for that golden ring. (What's that? Yeah, yeah, we know Secret is the one '80s movie Fox DIDN'T play guitar in...but it worked here, all right?)
Guitar mags of the '80s offered information on ALL the essential tools for mastering guitar.
Exhibit 1 in making the case that not everything from the '80s had a short shelf life.
Ok, so Eddie designed the guitar. It's cool, we understand the switch. The only thing better would be having your own brand, but that's crazy talk...
Anyone who thinks Eddie switched endorsements a lot clearly hasn't seen this ad. Look how loyal he looks, raising the Kramer president's hand in triumph. He'd NEVER...
Ahhh...the golden years of Neanderthalic sexual objectification. Once you had the guitar, the only thing standing in the way of claiming your swooning prize was securing some badass spandex. Luckily...
A father-and-son team work together to create an original, futuristic gold guitar, and the result is extremely satisfying.
Frank and Eli Doris
Frank and Eli Doris with the Yellowcaster. A Crate neck and various electronics completed their 3D-printed axe.
Hometown: East Northport, New York Guitar: Yellowcaster
The father-son team of Frank and Eli Doris decided to create a guitar after Eli got a 3D printer and wanted to use it to create a guitar body. In the time-honored tradition, Frank sketched a design on a napkin, then Eli used a CAD program to design the body and knobs. The 3D printer produced the body, which had to be done in sections, since the printer was limited in the size of the sections it could manufacture. The body sections are held together with super glue. The body is made from Eryone PLA 3D-printable filament, and Frank and Eli decided on the silk gold color, since it was something different from the usual Fender and other guitar colors.
Being a longtime guitar player and tinkerer, Frank had all the parts and electronics on hand, except for the Crate neck, which he bought on Reverb for about $50 (with tuners already installed). The neck and middle pickups are Fender MIM Strat pickups, and the bridge pickup was taken from a 1970s Univox Les Paul Custom copy (the original gold-plated pickup cover had to be removed to allow the pickup to fit in the pickguard). The bridge is a stock Fender with import (MIM, Squier, etc.) string spacing.
The knobs spell out “BÖC,” the abbreviation for Blue Öyster Cult, Frank’s favorite band (Eli likes them, too), and, of course, the “Ö” has the umlaut!
When Eli was assembling the guitar, father and son were thinking, “With luck, this thing won’t just explode as we’re putting it together!” They had no idea if this would actually work. In fact, during the first try, the body cracked and had to be reinforced, and a wood block was inserted to block the tremolo. When stringing the instrument, the guys tried .010-gauge strings at first, but settled on .009s as these put less tension on the guitar.
Frank notes, “When we plugged it in, we were expecting it to sound like a banjo, but the guitar actually sounds great, with a lot of sustain. It also plays like a dream! We took a chance on the neck, but it’s great. The guitar is also surprisingly ergonomic and falls right into place when sitting down.” The Yellowcaster isn’t heavy, either, weighing in at just 6 pounds, 13 ounces.
“The only things we forgot were to add holes for strap buttons, and to think about whether it would fit into a case,” says Frank. As a result, the Yellowcaster doesn’t fit into a standard hardshell case or gig bag, but does fit into a bass gig bag. “We can’t wait to take this guitar out and see people’s reactions!”
While Monolord has no shortage of the dark and heavy, guitarist and vocalist Thomas V Jäger comes at it from a perspective more common to pop songsmiths.
Photo by Chad Kelco
Melodies, hooks, clean tones, and no guitar solos. Are we sure this Elliott Smith fan fronts a doom-metal band? (We’re sure!)
Legend has it the name Monolord refers to a friend of the band with the same moniker who lost hearing in his left ear, and later said it didn’t matter if the band recorded anything in stereo, because he could not hear it anyway. It’s a funny, though slightly tragic, bit of backstory, but that handle is befitting in yet another, perhaps even more profound, way. Doom and stoner metal are arguably the torch-bearing subgenres for hard rock guitar players, and if any band seems to hold the keys to the castle at this moment, it’s Monolord.
The reason is simple: Thomas V Jäger’s guitar riffs—the raison d’être of Monolord’s songcraft—are relentlessly catchy and infused with immense groove and swagger. When asked how he vets potential riffs for Monolord songs, Jäger, who is also the band’s singer and main songwriter, offers this: “The core of it is some kind of hook that makes it stand out just a little bit—that’s what I’m looking for. It’s really hard to pinpoint exactly what it is. We still want real heavy records, but at the same time you need hooks, you need something that people will remember.”
MONOLORD - The Weary (Official Music Video)
Hooks may be more commonly associated with pop than metal songwriting, but Monolord’s latest magnum opus, Your Time to Shine, is rife with them. From the opening salvo of “The Weary,” Jäger’s guitar playing conjures majestic tones, conveying the zeitgeist of our time with equal parts bombast and melancholy. His playing on songs like “To Each Their Own” and “Your Time to Shine,” fueled by indelible grooves that ebb and flow (the band foregoes click tracks), carries an emotional heft that “soundtracks the ruined world,” as Consequence so aptly described it. And his layered approach to recording guitars infuses the band’s heavy backbone with a sublime melodic sensibility.
While Monolord is an indisputable riff-rock juggernaut, only one of the five cuts on Your Time to Shine, “The Siren of Yersinia,” has a bonafide guitar solo on it. “You could probably arrange the songs so there’s a guitar solo on every track, but that’s not really what we’re looking for,” explains Jäger, who ascribes to a less-is-more ethos. “Of course, there are lead guitar parts here and there, in every song, but they’re mostly written, not improvised. It’s like another melody.” Such embellishments function as additional riffs or motifs within the jigsaw puzzle of Monolord’s sound, in service to the melodic framework of songs rather than as obligatory showcases of technical prowess. And when that one solo does finally appear in the album’s final track, “it’s better,” says Jäger, "because there are not any other solos on the record.”
TIDBIT: The band’s new album clocks in at 39 minutes and features five songs—only one with a guitar solo, but all packed with a plethora of licks, melodies, and melodic fills.
“When you’re playing slower, you have to be more precise, because it’s not as forgiving as if you’re playing punk rock or death metal or whatever.”
Monolord formed in Gothenburg, Sweden, in 2013, out of Marulk, a boogie-rock band that included Jäger and drummer and mixing engineer Esben Willems. They needed an outlet to indulge their heavier affinities, and so, after hooking up with bassist Mika Häkki, they transformed. Their 2014 debut, Empress Rising, is an exercise in musical restraint, showcasing the trio’s ability to riff on and develop a single motif. Vænir followed in 2015, followed by Rust (2017) and No Comfort(2019)—each one further cementing Monolord as a major name in the doom genre. Aside from his guitar playing, Jäger’s ghostly, Ozzy-esque vocals (think “Planet Caravan” by Black Sabbath) add yet another distinctive melodic element to the band’s bone-crushing, heavy-yet-droning riffs.
Jäger says that when the band began, songwriting was more like “loose ideas just thrown all over the place.” Now, however, he has his own home studio, so it’s like doing pre-production. “Except I don’t play drums. I program those most of the time, so that when Mika and Esben hear the song, they can get the vibe. I try to make [a demo] as complete as possible.” His studio consists of an old PC running Windows XP with Pro Tools 8 and a Digidesign 002 interface. “It’s a really old setup,” he admits, “but I just love having a room crammed with stuff where I can turn around, pick up a cowbell, and just start playing and recording.”
Thomas V Jäger’s Gear
The Monolords, from left to right: drummer Esben Willems, guitarist and frontman Thomas V Jäger, and bassist Mika Häkki.
Photo by Chad Kelco
Guitars
Two 1981 Greco V-types
Gibson SG-1
(Jäger’s guitars have Lace Finger Burners humbuckers.)
Amps
Orange Dual Dark 50
Two Orange PPC412C 4x12s with Celestion Vintage 30s
Orange OR100
Orange PPC412HP8 high-powered 4x12 with Celestion G12K-100 speakers
Effects
Boss BF-2 Flanger
Boss HM-2 Heavy Metal
Boss RE-20 Space Echo
Carl Martin Octa-Switch MK3
dunn effects Death Knob HM-2 EQ Blender
Dunlop JHM9 Jimi Hendrix Cry Baby Mini Wah
Electro-Harmonix Nano Small Stone
Hiero Effects Phatoum Fuzz/Churchburner
Laney Black Country Customs Tony Iommi Signature TI-Boost
Orange Amp Detonator Buffered A/B/Y Switcher
Strings and Picks
D’Addario NYXL1156 (.011–.056)
Dunlop Ultex 1.14 mm
Jäger has been doing the bulk of his songwriting lately not on a cowbell but on an acoustic guitar tuned to standard, which adds another twist to Monolord’s sound, since he and Häkki tune down to B-standard on their electrics. “If I play an E on the acoustic guitar, that [position] is B on the electric guitar that’s down-tuned,” he explains. “Sometimes I switch it, so the chord starts in the E [5th] position on the down-tuned guitar, but in ‘The ‘Weary,’ for example, the verse is in B, simply because I wrote it in E on the acoustic guitar.” Mostly his actual writing process is pretty straightforward. “I sit on my couch, take a cup of coffee, I have my notebook, and I just start to check ideas. Then, if I get the vibe, [with] more than one riff, I go upstairs, turn on the computer and record a demo.”
Because Monolord is only a three-piece, Jäger admits it’s hard to recreate his layered recording approach while playing live. “It works as long as there’s not a third guitar harmony,” he explains. “So, with the bass and just one guitar, it doesn’t feel like we need a second guitar for most of the parts with the harmonies. I don’t know if it has something to do with tuning down. If we have a chord progression, and there’s a lead guitar over that enhancing stuff, it’s hard to do both. So, on some songs I go with the chords, and some songs I go with a lead. It’s just what suits the songs best.” He adds that during some solos, Häkki will play chords live, instead of just single-string notes.
“There are lead guitar parts here and there, in every song, but they’re mostly written, not improvised. It’s like another melody.”
Lately, Jäger has been experimenting with his guitar tone by going with less distortion and adjusting his EQ settings. “I cut a lot of bass on my guitar sound these days,” he says. “I didn’t do that from the beginning, because we wanted this massive wall. But now I try to get as close to Malcolm Young as I can. So when you strike an E chord, you feel the bass response and the mid response, but not too bright—you get this low-mid and high-mid kind of ‘swoosh’ or ‘whoosh.’ It’s a good crunchy darker version of Malcolm Young’s rhythm guitar sound. The first thing I check when I turn on the amps onstage is the clean sound, and then I can do some adjustments, and when that sounds great, the fuzz sounds great, too.”
Speaking of fuzz, Jäger relies primarily on a Hiero Effects Phatoum Fuzz/Churchburner, a Boss FZ-2 Hyper Fuzz clone built “by a guy in Russia.” For leads, he uses the Laney Black Country Customs Tony Iommi Signature TI-Boost. “I run that together with a [dunn effects Death Knob] HM-2 EQ Blender that you can blend into the signal,” he explains. “I read that David Gilmour used the Boss HM-2 for leads at some point in his career. So, I took out my old HM-2 and tried it, and I immediately knew what he was talking about. You get this tone that just cuts through everything. It’s got all these mids and aggressive highs, but it’s a bit too noisy, and I got a lot of feedback because I wanted to push it to the max. I tried the low-gain TI-Boost together with the [dunn effects Death Knob] HM-2 Blender EQ and I can get really creamy mids, but it doesn’t feedback as bad as the HM-2.”
Jäger’s fleet of Orange amps give him plenty of juice for Monolord’s sweet-and-heavy sound. He plugs in with one of his Goya V-type guitars or a Gibson SG-1.
Photo by Josefine Larsson
Aside from the obvious aforementioned influences, Jäger says he’s most inspired by guitarists who are also great songwriters. “Most of the time I’m listening to old ’70s rock, like MC5, with Wayne Kramer and Fred Smith—they are amazing,” he says. “And also Nicke Andersson of Entombed and the Hellacopters, among other bands—he’s been an inspiration.” Surprisingly, American singer/songwriter Elliott Smith is also among his favorites. “He’s not really this awesome guitar player, but if you like low-key singer/songwriter stuff, his record Either/Or is amazing. It’s not really a guitar record at all. It’s just low-key strumming and good chord progressions.”
Jäger says he’s truly inspired by guitarists “that can play more than one instrument and create a lot of good music.” And he cites Cathedral’s Garry “Gaz” Jennings as another influence. “When he starts to play guitar, I can hear it’s him right away. And if you can hear that from someone, I think you have done a rather good job being this guitarist that doesn’t sound like everybody else. No matter what setting, you can still hear that sound.”
“I try to get as close to Malcolm Young as I can. So when you strike an E chord, you feel the bass response and the mid response, but not too bright.”
When it comes to the matter of spearheading a musical movement, Jäger offers the following assessment: “Even though it’s called doom, the foundation is rock ’n’ roll. Of course we want to make heavy songs, but not ridiculously heavy. We also need some clarity and some tone. So, I’m not sure if I call our music doom. It’s more doom-rock.”
Other signatures of Monolord’s songs are length and tempo, hence the five-song track list on the 39-minute Your Time to Shine. And Monolord’s tempos are usually, in classical terms, lentissimo, which presents particular performance-related challenges. “When you write shorter songs, you can bang out the chords and you are done,” explains Jäger. “But when you’re playing slower, you have to be more precise, because it’s not as forgiving as playing punk rock or death metal or whatever. Of course, you’ve got to be tight when playing death metal, too, but being a bit late or a bit early is not as visible as if you’re playing slow. ‘I’ll Be Damned’ was really hard to keep down because we all wanted to play faster. It feels good to play a bit faster sometimes.”
YouTube It
Monolord perform a set at the Freak Valley Festival in Netphen, Germany, with Thomas V Jäger plying his blend of clean and fuzzy tones, and using wide-ranging dynamics, on his Greco V-type.
