Take a trip back in time to see the gear, hair, and clothes that made the '80s most excellent—party on, dudes!
We're pretty sure the barely legal vixen in this Vester ad went on to great fame playing the cheerleader who kisses Mikey in the Broadway production of The Goonies. Vester subsequently went on to great fame...um, in this roast of '80s ads.
Happily, Alex Skolnick was soon moved to the Evolution exhibit, though his hairstyle was left in the Endangered Species wing. (Note that spandex was in the correct wing, but on the wrong side of the glass.)
While there's no arguing with the longevity of the Gibson brand, it's hard to look back at this ad and not see some heavy irony. That's all we're going to say...
Dean Markley's follow up to the rockin' grandpa ad pushed the needle just a little too close to the disturbing side.
Many people forget that the working title for Surfing With the Alien was Surfing with the Sideburns.
Seriously, Kawai? Wow. Just...wow....
Exhibit 2 in making the case that not everything from the '80s had a short shelf life.
The guitar that solidified Martin's leading role in the über-crowded crackle-finish "super-Strat" market: the Stinger. Judging by its logo, it...er, goes both ways?
What could've extended the Stephen's Extended Cutaway's lifespan a few years (or at least months)? Maybe a look that was more distinctive than the Martin Stinger's trademark finish we're thinking something like blood spatters or a kamikaze theme.
Gratuitous Mullet Joke #1: With all due respect to Carvin and Bob Bradshaw—for both surely deserve tons—but this mullet may be the single biggest reason why the FET has since played second fiddle to the vacuum tube.
Things would be so much different for Tom Anderson Guitarworks today if only they'd been able to coax Val Kilmer into a coordinated media blitz based on his 1984 breakout comedy hit, Top Secret.
Whadya know? The same three words describe how we feel about this ad a couple decades after the fact.
Luckily, this ad from Dean Markley was more funny than disturbing. (As media folks, we're pretty impressed with the analog photoshopping—although we do take umbrage with the subject-verb disagreement.) However, as luck would have it...
The single trend of the '80s that must be resurrected immediately: cable companies giving away Porsches.
Gratuitous Mullet Joke #2: Rocktron wisely hid Bob Bradshaw's FET-killing mullet behind its HUSH units. On the downside, they upped the ante with Steve Lukather's a Hairnet-teased, Sun In-treated 'do. Apparently the HUSH survived due to confusion over whether Luke's killing shoulder-pad jacket was included.
We've witnessed this undead ad campaign shuffle onward, feasting on our collective brains for what seems like an eternity now. And trust us, Mr. Perfect Pitch guy, we've laughed at a LOT more than your secret.
As Michael J. Fox's character found out in the Night Ranger-scored (and tragically Oscar-scorned) The Secret of My Success, 128 patches of preamp-tube distortion are the surest bet when reaching for that golden ring. (What's that? Yeah, yeah, we know Secret is the one '80s movie Fox DIDN'T play guitar in...but it worked here, all right?)
Guitar mags of the '80s offered information on ALL the essential tools for mastering guitar.
Exhibit 1 in making the case that not everything from the '80s had a short shelf life.
Ok, so Eddie designed the guitar. It's cool, we understand the switch. The only thing better would be having your own brand, but that's crazy talk...
Anyone who thinks Eddie switched endorsements a lot clearly hasn't seen this ad. Look how loyal he looks, raising the Kramer president's hand in triumph. He'd NEVER...
Ahhh...the golden years of Neanderthalic sexual objectification. Once you had the guitar, the only thing standing in the way of claiming your swooning prize was securing some badass spandex. Luckily...
[Updated 10/28/21]
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- GALLERY: Gear Ads of the 1980s, Volume II - Premier Guitar ›
Built to Be Reimagined
Since inception, Fender guitars and basses have been crafted with an inherent adaptability—designed to shape and be shaped by the artists who redefine music with them. Throughout the decades, musicians from every genre have transformed Fender instruments to suit their unique sound, making them a true canvas for creativity. The ethos of Fender is, in many ways, a history of modification—where each artist's personal touch, whether through altering pickups, adjusting necks, or reworking finishes, has shaped not just the instruments but the songs they are written with.
Performance-Driven Upgrades Straight From the Factory
"From the early days of players hot-rodding their Strat® and Tele® guitars to today’s musicians pushing sonic boundaries, Fender has always embraced the art of reinvention," said Justin Norvell, EVP of Product, Fender. "Leo Fender intentionally designed our instruments with modularity in mind—allowing them to evolve alongside the player and enabling more personalization than any other brand. Player II Modified carries that spirit forward, offering modern upgrades like our new Player II Modified noiseless pickups and locking tuners for rock-solid stability. It’s about delivering the most in-demand mods straight from the factory while continuing to push the envelope of innovation and support artists in shaping the future of music."
Player II Modified takes the best of the best from Player II Series and builds on it with new and improved performance-driven modifications, offering a refined playing experience straight out of the box.
Key features include:
●New Player II Modified pickups: Genuine Fender tone from the Player II Modified Humbucker and Player II Noiseless™ pickups.
●Upgraded hardware and electronics: From treble bleeds to brass block saddles, the most popular modifications for each model come standard.
●Rock-solid tuning stability: Locking tuners and tapered shaft tuners offer next-level reliability.
This spirit of reinvention is deeply embedded in Fender’s legacy, championed by trailblazing artists like Jimi Hendrix, who flipped his Stratocaster® upside down to redefine rock guitar, Kurt Cobain, who customized his Jaguar® for raw, grunge-driven power, and Thurston Moore, whose Jazzmaster® modifications fueled Sonic Youth’s experimental edge. Today, musicians continue this tradition—Chris Shiflett of Foo Fighters with his Signature Telecaster® Deluxe outfitted with noiseless P-90-style pickups, Julien Baker with her custom-modded American Vintage Thinline, and Brent Mason with his highly versatile ‘67 Telecaster®. Even bassists like Flea have reshaped their sound through modifications, such as the active circuitry in his Jazz Bass®.
In the Hands of IDLES
As part of the Player II Modified launch campaign, Fender has teamed up withIDLES, — a British band known for their explosive live performances and boundary-pushing take on rock—who are featured prominently in the campaign video. Their involvement in the campaign underscores how the Player II Modified series empowers modern players' need for flexibility, tonal range and sonic exploration, whether on stage or in the studio. Watch IDLES perform “Gift Horse” and see what they have to say about these souped up guitars and basses. “Every guitar that I’ve ever had, I’ve modified almost immediately,” said Mark Bowen, IDLES guitarist. “Modifications can definitely make a guitar more approachable,” added Lee Kiernan, IDLES guitarist. “Because everything is to your taste, and what it is you want it to do.”
Fender Mod Shop: A Global Tune-Up Experience
Like the world of automotive design, where customization and performance upgrades are part of the culture, Fender instruments have long been embraced as a canvas for creative expression. From paint colors inspired by classic cars to modding hardware and swapping pickups, musicians across decades and genres have made each instrument their own. Modification isn’t just part of the Fender story—it’s at the heart of it, fueling a legacy of innovation, individuality, and sonic evolution. Starting this April, Fender will bring the Mod Shop experience to players in key markets across London and Melbourne. In each city, Fender will transform a local auto shop into an immersive guitar garage —inviting musicians to get their instruments “tuned up” by a team of Fender mechanics. By night, the space will shift gears into a live venue, where English Teacher (UK) and Hot Machine (AUS) will take the stage with the new Player II Modified series, showcasing the upgraded guitars in action.
“IDLES is the kind of band that pushes boundaries every time they plug in," said Evan Jones, CMO Fender. "Their energy, on-stage presence, experimentation, and refusal to stay in one lane resonates with all of us here at Fender. The Player II Modified series is built for artists like them—musicians who want to evolve their sound, are looking to push boundaries, and make something uniquely their own. We're also excited to bring that spirit of modification & innovation of the Player II Modified Series to life with our upcoming Fender Mod Shop events in London and Melbourne in the coming months. With the Player II Modified series at its core, we're not just showcasing new gear; we're building on our commitment to continually give players & musicians at all levels the ability to find, adjust and perfect their sound.”
Player II Modified Stratocaster
The Player II Modified Stratocaster® is a classic guitar with the modern player in mind. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5”-radius slab rosewood or 1-piece maple fingerboard with smooth rolled edges and 22 medium jumbo frets. The alder body provides classic Fender punch and is available in a variety of exciting new finishes. The Player II Noiseless™ pickups deliver classic Strat® chime and sparkle while eliminating unwanted noise and the push/pull switch on the 2nd tone control provides even more tonal flexibility by adding the neck pickup into switch positions 1 and 2. The 2-point tremolo, short post locking tuners, TUSQ® nut, and modern string tree all combine to keep tuning incredibly stable, while the wider travel of the chamfered tremolo block allows players to coax even more expressive, musical vibrato from their instrument. Maple Fingerboard offered in 3 Tone Sunburst, Sunshine Yellow and Harvest Green Metallic. Rosewood Fingerboard offered in Dusk, Electric Blue, and Olympic Pearl.
Player II Modified Stratocaster® HSS Floyd Rose®
The Player II Modified Stratocaster® HSS Floyd Rose® is a classic guitar with the modern player in mind. Everything about the neck is designed for fast and fluid playability, from the Modern“C”-profile with silky satin urethane finish on the back to the comfy 12”-radius slab rosewood fingerboard with smooth rolled edges and 22 medium jumbo frets. The alder body provides classic Fender punch and is available in a variety of exciting new finishes. The Player II Modified humbucker is articulate with plenty of output and the Noiseless™ pickups deliver classic Strat® chime and sparkle while eliminating unwanted noise. For additional tonal flexibility, the push/pull switch on the 2nd tone control splits the bridge humbucker for classic Strat® single-coil tones. The Floyd Rose® Special tremolo enables subtle-to-wild tremolo action while keeping the guitar perfectly in tune and ready for more. Offered in 3 Tone Sunburst, Dusk and Olympic Pearl.
Player II Modified Telecaster®
The Player II Modified Telecaster® is a classic guitar with the modern player in mind. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5”-radius slab rosewood or 1-piece maple fingerboard with smooth rolled edges and 22 medium jumbo frets. The alder body provides classic Fender punch and is available in a variety of exciting new finishes. The Player II Noiseless™ pickups deliver classic Tele® twang and bite while eliminating unwanted noise and the push/pull switch on the tone control provides even more tonal flexibility by changing the pickup wiring from parallel to series for fatter tones. The 6-saddle bridge, short post locking tuners, TUSQ® nut, and modern string tree all combine to keep tuning incredibly stable for even the most demanding bends or roaring rock leads. Maple Fingerboard offered in Olympic Pearl, Electric Blue and Sunshine Yellow. Rosewood Fingerboard offered in 3 Tone Sunburst, Dusk and Harvest Green Metallic.
Player II Modified Active Precision Bass®
The Player II Modified Active Precision Bass® is a classic bass with the modern player in mind. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5”-radius slab rosewood or 1-piece maple fingerboard with smooth rolled edges and 20 medium jumbo frets. The alder body provides classic Fender punch and is available in a variety of exciting new finishes. The Player II Noiseless™ PJ pickups deliver classic Fender thump and growl while eliminating unwanted noise and the all-new active preamp with passive tone control and improved EQ section gives players the perfect tool to dial in their favorite tones. The 4-saddle HiMass™ bridge, tapered-shaft tuners, and TUSQ® nut all combine to keep tuning incredibly stable for even the most demanding performances. Maple Fingerboard offered in 3 Tone Sunburst, Dusk and Sunshine Yellow. Rosewood Fingerboard offered in Olympic Pearl and Harvest Green Metallic.
Player II Modified Active Jazz Bass®
The Player II Modified Active Jazz Bass® is a classic bass with the modern player in mind. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5”-radius slab rosewood or 1-piece maple fingerboard with smooth rolled edges and20 medium jumbo frets. The alder body provides classic Fender punch and is available in a variety of exciting new finishes. The Player II Noiseless™ pickups deliver classic Jazz Bass® growl while eliminating unwanted noise while the all-new active preamp with passive tone control and EQ section gives players the perfect tool to dial in their favorite tones. The 4-saddle HiMass™ bridge, tapered-shaft tuners, and TUSQ® nut all combine to keep tuning incredibly stable for even the most demanding performances. Maple Fingerboard offered in 3 Tone Sunburst, Olympic Pearl and Electric Blue. Rosewood Fingerboard offered in Dusk, and Harvest Green Metallic.
Player II Modified Active Jazz Bass® V
The Player II Modified Active Jazz Bass® V is a classic bass with the modern player in mind. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5”-radius slab rosewood or 1-piece maple fingerboard with smooth rolled edges and20 medium jumbo frets. The alder body provides classic Fender punch and is available in a variety of exciting new finishes. The Player II Noiseless™ pickups deliver classic Jazz Bass® growl while eliminating unwanted noise while the all-new active preamp with passive tone control and EQ section gives players the perfect tool to dial in their favorite tones. The 5-saddle HiMass™ bridge, tapered-shaft tuners, and TUSQ® nut all combine to keep tuning incredibly stable for even the most demanding performances. Maple Fingerboard offered in Dusk and Olympic Pearl. Rosewood Fingerboard offered in 3 Tone Sunburst and Electric Blue.
