Testing gear

The Deluxe Atlantic Baritone and Deluxe SS Baritone were designed to offer exceptional comfort and vivid, articulate tone—unmistakably different from most baritone offerings.

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Premier Guitar’sShawn Hammond bids adieu after 13 years as editorial director.

It’s crazy how 13 years fly by. When I applied for the editor-in-chief position at Premier Guitar, it was the 2009 holiday season and I was only peripherally aware of the fledgling Iowa-based outfit. Having spent the previous decade working both full-time and as a freelancer for the industry’s biggest guitar magazines, long the power players dominating from the coasts, I could see PG was poised—with help from the singularly awesome team we built—to take the guitar universe by storm. And I was right. Over the ensuing years, long-timers and new hires alike worked side by side to elevate PG to the best in the business, hands down.

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Sitka Studio is a new innovation incubator that aims to expand the boundaries of culture through design exploration, brand collaborations and conservation.

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