A Japanese-made axe with Page's custom JP-1 pickups.

Pittsburgh, PA (April 2, 2015) -- John Page Classic, a new guitar brand that brings the custom design magic of John Page, formerly Fender Custom Shop co-founder and among the greatest living custom luthiers, to production guitars, announced the Ashburn, its initial production model. The double cutaway, hardbody Ashburn was meticulously designed by John Page, produced to his exacting standards in a state of the art workshop in Japan and set up in the US by authorized John Page Classic techs. MSRP is $1499.

“The Ashburn has all the design features in my hand built custom guitars,” said John Page. “It’s the culmination of my nearly 40 years building custom guitars, and through John Page Classic I’m now able to make the Page custom design experience available to more people.”

John Page Classic is a cornerstone brand of HRS Unlimited, a new company founded by MI veteran Howard Swimmer to bring forward thinking business models to MI. “In a market characterized by custom guitars on the one hand and production guitars on the other, the Ashburn is a new alternative - the first ‘custom production’ guitar,” said Swimmer.

The Ashburn offers several John Page custom design advantages: Its threaded machine bolt neck assembly provides superior tone transfer and a unique complexity to overtones and harmonics. It is equipped with new Bloodline by John Page JP-1 pickups, custom voiced by Page and with the bridge pickup reverse-slanted for greater thickness and girth. The Ashburn’s bass-justified fret dots provide greater visibility. Its staggered Gotoh Vintage Style tuners reduce and in most cases eliminate the need for string trees. And the Ashburn comes with a Lifetime Performance Guarantee, an industry first.

John Page co-founded and led Fender Custom Shop for its first 12 years, and created legendary guitars for artists including Eric Clapton, Pete Townshend, David Gilmour, Elliot Easton and Cesar Rosas. He also designed guitars in conjunction with Harley Davidson, Playboy and Jaguar automobiles. Page is prominently featured in The Dream Factory: Fender Custom Shop, by Tom Wheeler (Hal Leonard, 2011).

Watch the company's video demo:

For more information:
John Page Guitars

My years-long search for the “right” Bigsby-outfitted box finally paid off. Now how do I make this sumbitch work in my band?

Considering the amount of time I’ve spent (here and elsewhere) talking about and lusting after Gretsch hollowbody guitars, it’s taken me a remarkably long time to end up with a big Bigsby-outfitted box I truly love. High-end Gretsches are pricey enough that, for a long time, I just couldn’t swing it. Years ago I had an Electromatic for a while, and it looked and played lovely, but didn’t have the open, blooming acoustic resonance I hoped for. A while later, I reviewed the stellar Players Edition Broadkaster semi-hollow, and it was so great in so many ways that I set my sights on it, eventually got one, and adore it to this day. Yet the full-hollowbody lust remained.

Read MoreShow less

See a sampling of picks used by famous guitarists over the years.

Marty Stuart

Submit your own artist pick collections to rebecca@premierguitar.com for inclusion in a future gallery.

How does a legacy artist stay on top of his game? The pianist, hit singer-songwriter, producer, and composer talks about the importance of musical growth and positive affirmation; his love for angular melodicism; playing jazz, pop, classical, bluegrass, jam, and soundtrack music; and collaborating with his favorite guitarists, including Pat Metheny and Jerry Garcia.

Read MoreShow less
x