And the winners are…
Jason Shadrick — Associate Editor
Molly Tuttle & Golden Highway
Crooked Tree
It seemed like this year the “young lions” of bluegrass guitar finally broke through. While Billy Strings was on his way to arena-level stardom via the jam band crowd, Molly Tuttle took a less experimental route with a dynamite new album (produced by bluegrass legend Jerry Douglas) and new band. At times her voice echoes Alison Krauss, but her playing is firmly influenced by Tony Rice, Bryan Sutton, and Doc Watson. Songs like “Flatland Girl” and “Over the Line” are bouncing bluegrass jams that move with such a level of relaxed comfort it’s not until Tuttle’s break that you realize she’s straight up shredding. There’s also a fierce and undeniable force in Tuttle’s rhythm playing. At times she can play like a high-speed freight train on cruise control, but she can also dial it back without losing any intensity—just check out her incredible duet with Dan Tyminski on “San Francisco Bay Blues.” It’s easy to see why ripping acoustic guitar is popular again with albums like this.
Must hear tracks: “Flatland Girl,” “Dooley’s Farm,” “Goodbye Girl”
Molly Tuttle & Golden Highway - Crooked Tree (Live at the Station Inn)
Madison Cunningham
Revealer
After Madison’s last full-length album, Who Are You Now, I was very intrigued as to how she could put a bigger spotlight on her devastatingly great playing. Thankfully, Revealer has done the job—and then some. Cunningham combines low-tuned oddball guitars with an always-on swirly dual vibrato in the background to amazing effect. It’s a sound in which she not only feels comfortable but thrives in a way few singer/songwriters can. Her riffs and parts are surprising in a way that forces you to listen deeper each time around. The lead single, “Hospital,” has a gritty, nasty tone that is such a welcome juxtaposition against the rather pretty melody that it makes me think of the best of Elliot Smith at times. It’s obvious that her playing style isn’t an accident, but rather a well-focused and deliberate path that will inspire many young songwriters to go beyond simple strumming.
Must hear tracks: “Hospital,” “Life According to Raechel,” “Our Rebellion”
Madison Cunningham - Life According To Raechel (Live At Sonic Ranch Big Blue)
Cardinal Black
January Came Close
About a year ago Chris Buck dropped a video debuting his new band, Cardinal Black. The tune “Tell Me How It Feels” was incredibly crafted and featured Buck’s signature emotive style. Now, a year later, the band’s full-length album is out, and it delivers. The rich tones that Buck coaxes out of his Revstar are rooted in classic rock and blues, but in the context of Cardinal Black they have more textural elements than the typical pentatonic bashing found in so many blues players. “Half Way” sports a massive chorus that brings to mind the best power-pop tunes of the 1970s. You could see this band rocking an old-school blues club and Royal Albert Hall (which they just recently did with Peter Frampton.) Great tunes, great playing, and great tones. What else can you ask for?
Must-hear tracks: “Tell Me How It Feels,” “Half Way,” “Warm Love”
Cardinal Black - Ain't My Time (Abbey Road Live Session)
Most-anticipated 2023 releases: Metallica’s (probable) return to old-school thrash, Nickel Creek, a live Julian Lage album, and at least 12 Cory Wong albums.
Tessa Jeffers — Managing Editor
Wu-Lu
LOGGERHEAD
In the middle of his song “South,” Miles Romans-Hopcraft, aka Wu-Lu, lets out a scream so guttural and jarring, you might wonder if he’s okay. But it’s so deliciously cathartic to the core that I understand why primal scream therapy is trending in this year of our lord 2022-almost-2023. Wu-Lu’s shrieky bellow will get your attention but stick around for his mad-scientist kitchen of sounds. This debut album is an arresting amalgamation of truly original inception. He filets disparate instrumentation and influences into modern hip-hop infused songs wrapped in an entrée of punk. The best part is, he’s sampling himself. After recording late-night, guitar-improv jams, Wu-Lu dissects and distills them into usable musical spices to sprinkle into his songs. I’m amused, entertained, made happy by artists who construct in a way I’ve not quite experienced before, and Romans-Hopcraft’s process floors me. Guess what else? Wu-Lu is even better live, in the flesh, 3D, outside the Matrix. Watch the performance video below while I go scream primally into a pillow as an ode to Wu-Lu for the drum-n-bass wonder he’s done.
Must-hear tracks: “South,” “Blame”
Wu-Lu - Echoes with Jehnny Beth - @ARTE Concert
Angel Olsen
Big Time
I recently read a book about poets who lived during the first half of the 20th century. It explored how word troubadours were the first rock stars, the champions of counterculture and leaders in expression arts before rock music gave way to a new generation of minstrel messengers. Angel Olsen writes songs how poets be poet’ing. It’s all storytelling, but magic comes in making choices of movement, placement, adding, taking away, and, oh, the vulnerability. Making a twangy “Nashville Sound” heartbreak album suits Olsen’s truth-tellin’ ways. A few months ago, I attended a solo acoustic performance by Olsen, where she plucked out each emotion dynamically on her strings, light touch, and with tortured spacing, hard land. She bared some soul, made it accessible, and by doing so, commanded all attention in the room, stared down hard moments, made jokes in between, and shared personal vignettes of painful and beautiful shuffling around this orb of topsoil, water, wind, and fire. This is her take on a country-fied album, but Angel is a rock star.
Must-hear tracks: “All the Good Times,” “Ghost On”
Angel Olsen - All The Good Times (Official Video)
Nick Millevoi — Associate Editor
Bill Orcutt
Music for Four Guitars
The coolest, most intriguing album of guitar music I’ve heard this year is, without a doubt, Bill Orcutt’s quartet for overdubbed 4-string electric guitars. Over the course of 14 tracks—each of which comes in around a short-and-sweet two minutes—Orcutt writes in the familiar vocab of his improvised work. But here, his riffage is focused into contrapuntal cellular structures that evoke minimalism by way of composers Glenn Branca (in the overtone puree of “Or from behind”) and Louis Andriessen (in the angular dissonance of “Only at dusk”). There’s also major-key melodic eloquence (on “At a distance”) that borders on Reichian, but with a raw-er, more treble-soaked tone than anyone who’s tackled the composer’s “Electric Counterpoint” has dared to attempt (to my knowledge, at least). Throughout the album, repeated listening reveals new shapes and structures, and I keep coming back, ready to discover more. Bonus: The digital release comes with an 84-page PDF score, hand-tabbed by forward-thinking guitar adventurer Shane Parish, so anyone can play along once they cut a couple strings off their guitar and detune.
Must-hear tracks: “Or from behind,” “Only at dusk,” “At a distance”
Hermanos Gutiérrez
El Bueno Y El Malo
I knew I’d love this album as soon as I saw the video for the first single, “El Bueno Y El Malo.” I was right, and I’ve since become a huge fan of all the Hermanos’ records. These guys just have their aesthetic completely dialed in, and their songs draw from classic sources like Santo & Johnny, Neil Young, and Ennio Morricone. It helps that they recorded this one at Easy Eye Sound, but the Gutiérrez brothers would sound good if they recorded on an iPhone. When I saw them live this fall in Philadelphia, I was truly blown away by the nuances in each brother’s playing, but even more by the focused energy they conjure with their playing. This is serious vibe music, fit to accompany a modern Western or a long drive on an open road.
Must-hear tracks: “El Bueno Y El Malo,” “Thunderbird,” “Tres Hermanos (feat. Dan Auerbach)”
Hermanos Gutiérrez - "El Bueno Y El Malo" [Official Music Video]
Various Artists
Imaginational Anthem vol. XI: Chrome Universal - A Survey of Modern Pedal Steel
The latest in an ongoing series of well-curated comps from Tompkins Square, this one has easily become my favorite. Compiled by Nashville’s Luke Schneider, volume XI focuses on the wide world of contemporary pedal-steel players. Each of the nine featured artists reach beyond the stratosphere to create mostly ambient explorations that challenge the common notions of what their instrument is capable of. I was drawn to this set because it includes three players whose work I greatly admire: Susan Alcorn, Rocco DeLuca, and BJ Cole. I’ve since spent time deep diving through the works of every player on the album, getting to know and love each of their distinct voices. Much more than a great playlist that serves as a strong introduction to each steeler (which, of course, it is), I keep thinking of this record as a single work, which is probably as big an endorsement of Schneider’s curation as I can imagine.
Must-hear tracks: “An Ode to Dungeness” by Spencer Cullum, “Lysglimt” by Maggie Bjorklund, “Gilmor Blue” by Susan Alcorn
Lysglimt - Maggie Bjorklund
Charles Saufley — Gear Editor
Necronomicon
Tips zum Selbstmord
I burn out on guitar rock pretty easily these days. That doesn’t, however, mean I need the adrenaline rush it provides any less. In these moments, I tend to look to primal sources. Thankfully, my buddy Ben tipped me to this 50th anniversary reissue of the stupidly rare Tips zum Selbstmord, a lost masterwork of brilliant-to-demented German prog/psych-punk hybridization. Tips… is pretty intense at times. Well, most of the time. There are traces of Deep Purple, Pink Floyd, Iron Butterfly, maybe even some Stooges and fellow heavy Krautrock freak vanguards like Guru Guru and Amon Duul II. (Necronomicon also share AD II’s affinity for unexpected, inexplicable bursts of distinctly untrained, quasi-operatic vocals.) But while Necronomicon clearly worked hard in the practice room, and gave these sprawling arrangements much thought, there is an atavistic edge and immediacy here that suggests a band creeping forth from primordial muck. Best of all, it feels utterly, amazingly lacking in self-awareness—a thrilling thing to hear in an era of relentless, calculated self-presentation.
Necronomicon = Tips Zum Selbstmord - 1972 - (Full Album)
Misha Panfilov
The Sea Will Outlive Us All
The cover of The Sea Will Outlive Us All, pays homage to private press LPs of the late ’60s and early ’70s. In some ways, Estonian multi-instrumentalist Misha Panfilov wears musical influences from that period on his sleeve too. But while it’s easy to hear trace elements of Franco/Italian soundtrack gems and circa-’69 Pink Floyd, these instrumental meditations exist quite outside of time. And like a lot of music I cherish, they suggest utopian possibilities, future/past fusions uncolored by cynicism, and endlessly unfolding days when summer looms ever closer.
Misha Panfilov - The Sea Will Outlive Us All (Full Album 2022)
Ted Drozdowski — Editorial Director
The Linda Lindas
Growing Up
Even I’m shocked that my favorite album of the year is by four teenaged girls from Los Angeles. But I love this record! Bela Salazar and Lucia de la Garza slam down a wall of guitars that resonates between the Ramones and epic ’90s alt-rock. All four Lindas sing killer harmony, and they’ve got great hooks and melodies in their pockets. And listening to their lyrics about the trials and trips of young life makes me wish I was as smart and self-aware as they are when I was their age. Oh, and they’re tough onstage, too. Check out the performance video of their song “Racist, Sexist Boy” … at the L.A. Public Library, of all places. The icing for me was interviewing Salazar and de la Garza for our “10 Young Guitar Players to Watch” feature in the November PG. They were funny, poised, and candid about just how much they didn’t know about playing guitar—and that takes way more confidence than I had as a teenager. In today’s music, the Linda Lindas are the cool kids.
Must hear tracks: “Growing Up,” “Talking to Myself,” Racist, Sexist Boy,” and “Nino.”
The Linda Lindas - "Growing Up"
Valerie June
Under Cover
Sure, it’s a covers album, but I could listen to Valerie June sing a menu and be entirely satisfied—especially if she was able to layer her vocals and use reverb the way she does here as co-producer with Jack Splash, whose own credits run deep in the contemporary R&B world. The spare-to-perfection instrumentation adds the right emotional underpinning, too. She turns great songs by Nick Drake (“Pink Moon”), Nick Cave (“Into My Arms”), John Lennon (“Imagine”), Mazzy Star (“Fade Into You”), Joe South (“Don’t It Make You Want To Go Home”), and others into magic carpet rides. I find that irresistible.
Must-hear tracks: “Fade Into You,” “Pink Moon,” “Imagine”
Valerie June - Fade Into You
Charlie Musselwhite
Mississippi Son
When I profiled this old lion of the blues in PG over the summer, in a piece titled “Charlie Musselwhite Goes Back to the Delta,” I described this album as “beautiful as a fresh magnolia blossom with hints of dust on its petals.” But it also contains the mysticism of the greatest of Mississippi’s traditional music—partly gothic, reflective of the history and the soil it took place upon, echoing with the voices of the past that still resonate—particularly in Musselwhite’s head and heart—like Big Joe Williams and John Lee Hooker. Fans of the harmonica virtuoso have known of his estimable skill at Delta-style country blues guitar for ages, but in more than a half-century of recording he’s not revealed it until this album. Ricocheting between original songs and durable classics, Musselwhite sounds like an oracle—especially on the talking blues “The Dark,” a Guy Clark number. His message—to paraphrase Sam Phillips: This is music that comes from a place where the soul of a man or woman never dies.
Must-hear tracks: “The Dark,” “Pea Vine Blues,” “Crawling Kingsnake”
The Dark
Most-anticipated 2023 releases: Hummmm, maybe that Sonny Sharrock tribute album Carlos Santana has been putting together? And the new Messthetics project, plus more work by Mike Baggetta, Bill Frisell, and PJ Harvey. And—I know, I ask every year—new music by Tom Waits? More gems from Dan Auerbach’s trove of unreleased historic live blues recordings would also be welcome. And Dan, isn’t it time to produce an album for Kenny Brown? And finally, that new Metallica album is on the way! Thank you, Santa.
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- Discover the Best Albums of 2023 According to the Rig Rundown Crew ›
Vox’s Valvenergy Tone Sculptor
I spent a day workshopping ideas in my studio using just the Vox Valvenergy Smooth Impact compressor and Tone Sculptor EQ, and a dash of amp tremolo and reverb to taste. In the process, I produced more arresting sounds than I had heard from my guitars in many days. There were radical direct-to-desk-style Jimmy Page/Beatles distortion tones, sun-sized, cosmic electric 12-string, Bakersfield twang that could burn through crude, and many other sweet and nasty colors. Most decent EQ and compressor combinations can achieve variations on all those themes. But the Smooth Impact and Tone Sculptor also reveal interesting personalities in unexpected places.
The individuality and energy in the Vox Valvenergy pedals is attributable, in part, to the Nutube vacuum tube used in the circuit. Though it looks little like a vacuum tube as most guitarists know them, the thin, wafer-like Nutube is, in fact, a real vacuum tube like those used in fluorescent displays. Fluorescent display tubes have limitations. A maximum operating voltage of around 40 volts means they aren’t useful for bigger power tube applications like a 6L6, which has an operating voltage of about 400 volts. But it can work quite well as a preamp tube in concert with an op amp power section, which is how the Nutube is used in the new Valvenergy pedals, as well as older Vox products like the Vox MV50 and Superbeetle amps.
Valvenergy Tone Sculptor
When you think about “cinematic” effects, you likely imagine big reverb or modulation sounds that create a vivid picture and feeling of space or motion. But narrow, hyper-focused EQ profiles can evoke very different and equally powerful images. Radical EQ settings can add aggression, claustrophobic intimacy, and stark, explosive dark-and-light contrasts more evocative of Hitchcock’s Psycho than Ridley Scott’s Blade Runner.
Any of these moods can be summoned from the Valvenergy Tone Sculptor. Six sliders cut or boost 10 dB frequency bands spanning 100 Hz to 5.6 kHz. A seventh slider cuts or boosts the master output by 12 dB. This platter of options might not sound like much. But you can use these seven controls together to very specific ends.
“Radical EQ settings can add aggression, near-claustrophobic intimacy, and stark, explosive dark-and-light contrasts.”
For example, bumping the high-midrange and the master output produces narrow cocked-wah-like filter sounds with enough push to produce extra amp overdrive—effectively turning the Tone Sculptor into a buzzy, almost fuzz-like filter effect. But unlike a wah, you can carefully scoop high end or add a spoonful of bass to blunt harsh frequencies or give the tone a bit more weight. You can also broaden the palette of an amp/guitar pairing. I matched a particularly trebly Jazzmaster bridge pickup with a very hot and toppy Vox AC15-flavored amp for this test—a recipe that can be spiky on the best days. But with the Tone Sculptor in the line, I could utilize the same sharp, fuzzy, and filtered Mick Ronson wah tones while shaving some of the most piercing frequencies.
EQ pedals exist on many points along the cost spectrum. And at $219, the Tone Sculptor lives on the high side of the affordable range. Does it offer something less expensive models can’t deliver? Well, for one thing, I found it relatively quiet, which is nice whether you’re shaping toppy high-contrast effects or performing more surgical adjustments. And the sliders feel nuanced and nicely tapered rather than like a dull axe with a few basic frequency notches. But in many situations I also liked the color imparted by the circuit—generated, presumably, by the Nutube. “Color,” in audio terms, is a broad and subjective thing, and one should not necessarily expect the warm, tube-y glow of a vintage tube Pultec. Still, the Tone Sculptor has many forgiving, flattering qualities—typical of studio EQs—that enable fine tuning and experimentation with more radical and creative applications of the effect.
Valvenergy Smooth Impact
As with the Tone Sculptor, the Smooth Impact’s use of Nutube engenders certain expectations. It’s easy to surmise that because Smooth Impact has a vacuum tube in the circuit that it will behave like a little Teletronix LA-2A leveling amplifier. That’s a big ask for a $219 stompbox. On the other hand, the Smooth Impact exhibits some appealing characteristics of studio tube compression. At lower compression levels, it works well as a thickening agent—adding mass without much additional noise. And at higher compression levels it can sound snappy, crisp, and tight without feeling like you’ve bled every trace of overtone from your signal.
The Smooth Impact’s controls aren’t totally atypical. But because it lacks some familiar features like variable attack and release, yet is more complicated than a 1-knob DynaComp, you have to trust your ear to navigate interactions among the controls. The most unfamiliar of these is the 3-way vintage/natural/sag toggle. The first two are defined by preset attack and release settings: Vintage is slow attack and long release, and natural is the opposite. The sag mode’s compression is more like what you get from tube saturation, and it’s useful for adding thickness and complexity to a thin amp tone at modest compression levels.
Though the vintage and natural modes certainly have a different feel, they don’t always sound worlds apart. And like the sag mode, the thing they have in common is the way they enrich lifeless amp output at low to medium compression, with a bit of grind from the tube gain and a little extra makeup gain from the output. At the most aggressive settings, the tube gain can get a little crispy. And really crushing the compression can flatline your tone without adding much in the way of extra sustain. These are limitations common to many compressors with similar features. But unless I was chasing very ultra-snappy Prince and Nile Rodgers fast-funk caricatures, I enjoyed the Smooth Impact most in its in-between ranges, where mass, mild, harmonious drive, and low noise showcase the pedal’s sometimes studio-like personality.
Guitarist Dave Harrington concedes that while there are a few mile markers in the music that he and musician Nicolas Jaar create as Darkside, improvisation has been the rule from day one. The experimental electronic trio’s latest record, Nothing, which released in February on Matador, was the first to feature new percussionist Tlacael Esparza.
Taking the record on tour this year, Darkside stopped in at Nashville’s Brooklyn Bowl, where Harrington broke down his complex signal chains for PG’s Chris Kies.
Brought to you by D’Addario.
Express Yourself
Harrington bought this mid-2000s Gibson SG at 30th Street Guitars in New York, a shop he used to visit as a kid. The headstock had already been broken and repaired, and Harrington switched the neck pickup to a Seymour Duncan model used by Derek Trucks. Harrington runs it with D’Addario NYXL .010s, which he prefers for their stretch and stability.
The standout feature is a round knob installed by his tech behind the bridge, which operates like an expression pedal for the Line 6 DL4. Harrington has extras on hand in case one breaks.
Triple Threat
Harrington’s backline setup in Nashville included two Fender Twin Reverbs and one Fender Hot Rod DeVille. He likes the reissue Fender amps for their reliability and clean headroom. Each amp handles an individual signal, including loops that Harrington creates and plays over; with each amp handling just one signal rather than one handling all loops and live playing, there’s less loss of definition and competition for frequency space.
Dave Harrington’s Pedalboards
Harrington says he never gives up on a pedal, which could explain why he’s got so many. You’re going to have to tune in to the full Rundown to get the proper scoop on how Harrington conducts his three-section orchestra of stomps, but at his feet, he runs a board with a Chase Bliss Habit, Mu-Tron Micro-Tron IV, Eventide PitchFactor, Eventide H90, Hologram Microcosm, Hologram Chroma Console, Walrus Monument, Chase Bliss Thermae, Chase Bliss Brothers AM, JHS NOTAKLÖN, two HexeFX reVOLVERs, and an Amped Innovations JJJ Special Harmonics Extender. A Strymon Ojai provides power.
At hip-level sits a board with a ZVEX Mastotron, Electro-Harmonix Cathedral, EHX Pitch Fork, Xotic EP Booster, two EHX 45000 multi-track looping recorders, Walrus Slöer, Expedition Electronics 60 Second Deluxe, and another Hologram Microcosm. A Live Wire Solutions ABY Box and MXR DC Brick are among the utility tools on deck.
Under that board rest Harrington’s beloved Line 6 DL4—his desert-island, must-have pedal—along with a controller for the EHX 45000, Boss FV-50H volume pedal, Dunlop expression pedal, Boss RT-20, a Radial ProD2, and another MXR DC Brick.
This story’s author played this Belltone B-Classic 3 and found its neck instantly appealing, the tremolo capable of taking abuse and staying in tune, and the Filter’Tron pickups possessed of hi-fi clarity. Also, the sky burst metallic finish is pure eye candy.
That’s where guitar-by-menu comes in. Think of it as Build–A-Bear for guitar players, but louder and with cooler options, like a coral pink sparkle finish or a trapeze tailpiece. A coterie of manufacturers offers such services, some with online pull-down menus that cover everything from pickups to, well, all that goes into a guitar. And the advantage here is that no particular expertise other than knowing what you love to play and why you love to play it is required. You dig a Tele or a Jazzmaster or an SG or a Firebird from a certain era, but want a specific bridge or pickup combination, a ’50s or late-’60s neck, a finish not available in production models? No problem. Or maybe you crave something a tad more distinctive, with a non-traditional body shape, no headstock, and a finish that draws from the color palette of Van Gogh’s The Starry Night. All you gotta do is ask … or, rather, pick, click, order, or email, perhaps with a phone call to confirm the details.
We spoke to a clutch of large and smaller guitar companies—Belltone, Kiesel, Fender, and Gibson—to see how they do it.
The Belltone Way
“I was always the guy who had to tweak the guitar no matter what it was,” says Belltone founder Steve Harriman. “I changed out the pickups, I changed the pickguards, tuners, whatever.”
Like former Gibson CEO James Curleigh, Belltone Guitars founder Stephen King Harriman was an apparel executive with Perry Ellis before starting the Florida-based company in 2016. But the gig he’s had since junior high school is guitarist.
“I was always the guy who had to tweak the guitar no matter what it was,” Harriman says. “I changed out the pickups, I changed the pickguards, tuners, whatever. I always had to make what I was playing, whether it was a Les Paul or a Tele, unique, so it would be personally mine.”
Initially, Belltone offered modded versions of Les Paul- and Telecaster-style guitars, but in 2019 he reframed his business, designing an ergonomically contoured pear-shaped body and distinctive 6-on-a-side headstock as a foundation, and establishing a group of craftspeople to bring his solidbody B-Classic One, B-Classic Two, and B-Classic Three variations to life.
Today, Belltone guitars are made for players looking for a similar mix of the fresh and the familiar, at $2,680 to $3,129, depending on appointments. And the range of appointments is impressive. Let’s start with the templates. The Classic One has a flat top with edge binding, an alder body, a rounded tapered neck pocket, the company’s signature Devil’s Tail bridge and angled switch-control plate, reverse-dome tall-boy knobs, and a 12" compound-radius neck (held on by four bolts), with 22 medium-jumbo frets. In contrast, the Classic Two has all of the above, except there are arm and body contours with no binding, and the Classic Three offers the same plus Belltone’s patented Back-Lip Tremolo System and top hat controls.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars.”—Belltone’s Steve Harriman
Then, there’s a rabbit hole of options. There are 36 finish choices, with 10 ’bursts—including gorgeous black cherry burst, sky burst metallic, and lemon burst shades—requiring an upcharge of $40. There are varied pickguards to choose from within Belltone’s distinctive “Deco” version, which comes in black, white, and brown tortoise. There are four neck combinations (standard C and ’59 roundback profiles, with maple or rosewood fretboards), four tuner options (locking tuners from Belltone, Sperzel, and Kluson, plus ratio tuners), and a set of any-gauge Stringjoys. And the selection of pickups is truly impressive—36 in all, from TV Jones, Benson, Rio Grande, Mojo, Lindy Fralin, Porter, McNelly, Righteous Sound, Gabojo, and the newly added Brickhouse Tone Works. And within those selections are standard and hum-cancelling P-90s, stacked humbuckers, PAF humbuckers, regular and noiseless single-coils, multiple Filter’Tron variations, and more. Further, via Belltone’s Tone-Sure program, if a customer feels they’ve made the wrong call on pickups after playing their guitar a while, Belltone will swap them out at no charge save for covering shipping and the additional cost of pricier units.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars,” Harriman attests. “If you look at my bridge, for example, it’s got kind of a tailfin look to it. For me, guitars need to not only play well and sound great, but look cool. Also, everything is designed by me and is machine-tooled. My bridge is machine-tooled aluminum with rounded contours, as your palm can get roughed up on the old-style stamped ashtray bridges. I take all the things that make players happy into consideration.” Including sturdy and handsome faux-alligator-skin cases.
A deliberative buyer could spend weeks contemplating all of Belltone’s options before pushing the “submit” button, and then, instead of being invoiced, they are contacted directly by Harriman to review it all again before his luthiers get to work.
Gibson’s Made to Measure
One of Gibson’s Made to Measure fantasies: an SG with three humbuckers in a crimson sparkle finish.
The 131-year-old Gibson company’s Made to Measure (MTM) program is a bit more conservative … but only if you’d call a hot-crimson-sparkle SG with three humbuckers, a burgundy Les Paul Standard with a full-fretboard vine inlay, a champagne-pink-sparkle Les Paul, or a 3-pickup Firebird with a P-90 in the middle conservative.
There are two ways to initiate an order for an MTM guitar. You can fill out the online questionnaire on the Gibson Custom Shop’s Made to Measure page or stop by the Nashville or London locations of the Gibson Garage in person. I visited the Nashville Garage for this story, where I spoke with Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate you’d likely encounter if you walked into the Music City shop. They brought a clutch of recent MTM examples. And a wall of the MTM room was covered in slabs of wood, available for the choosing, and various bridges, tuners, pickups, and other parts for inspection and selection. Of course, some of the on-location fun is speaking with MTM program leaders like Boyer and Wainscott, who love guitars as much as you do and are happy to swap stories.
Whether by email, which will likely be followed up by a call from Boyer, or in person, the conversation that starts a MTM order begins with questions about body style, neck preference, electronics configuration, and the finish type and treatment.
“On the cosmetic side, we can go as far as you want to, with any color or finish you want.”—Gibson’s Dustin Wainscott
At the Gibson Garage Nashville, Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate in charge of MTM at that location, brandish a pair of custom-ordered instruments.
Photo by Ted Drozdowski
Essentially, any Gibson body currently in production and most historic appointments from that model’s history—and some from other compatible Gibson models—can be used for an MTM order. After selecting the white wood, as slabs are called in lutherie, “figuring out the pickup layout, the neck profile, and the tailpiece you want is the next step,” says Wainscott. “Then you get into the electronics and the look of the guitar: pickup selection, coil-splitting, what color or finish hardware, a glossy or flat finish, any Murphy Lab aging.
“Non-proprietary parts can sometimes be a roadblock. Typically, we’d use our pickups, for example, so if somebody makes a request for a pickup outside of Gibson’s, I try to steer them toward something we have that’s similar. You’ve got to play in the Gibson sandbox.” Stepping outside of historic model-design parameters, which would require re-engineering, is also a no-fly. That means don’t ask for a Les Paul with a Firebird neck, or an Explorer with a 3-on-a-side headstock. That said, there is a lot of wiggle room within the company’s catalog, and “on the cosmetic side, we can go as far as you want to, with any color or finish you want,” adds Wainscott. Personalized headstocks are also a popular option.
A Made to Measure order’s price starts with a $500 charge on top of a model’s current tag, and can increase depending on the complexity of wiring, finish, inlays, etc. Wainscott notes that about 30 percent of the Custom Shop’s business is Made to Measure.
“We also do a lot of recreating of models you’ve seen in the past that aren’t available now,” adds Boyer. “So, we can’t make a Jimmy Page Les Paul with his name on it, per se, but if you want a Les Paul Custom with three pickups, a Bigsby, a 6-position switch, and all that, we can do it for you.”
Kiesel’s Family Style
Kiesel can get as rad as you wanna be, including characterful flourishes like this naturally figured wood with pools of radiant blue finish and an organically striking neck.
Kiesel Guitars has essentially always been a custom-order builder, even if its name and line of business has evolved. The L.C. Kiesel Company was founded in 1946 by Lowell Kiesel as a manufacturer of pickups he sold from the back pages of magazines. As it grew, he renamed it after two of his sons, Carson and Gavin, as the well-known brand Carvin, which became famous as a maker of quality guitars, amps, and instrument parts. In 2015, the company split, Lowell’s son Mark and his son Jeff established the guitar-building operation under the Kiesel name. Today, thanks to their high-caliber construction and endorsees like Allan Holdsworth, Devin Townsend, Craig Chaquico, Jason Becker, and Johnny Hiland, the company makes more than 4,000 custom-order guitars a year.
“We have four types of construction: bolt-on, set-neck, set-through, and neck-through,” explains VP Jeff Kiesel. The company also offers the unusual choice of nine different headstocks, which most manufacturers limit to one style as part of branding, and sans-headstock models, which Kiesel began making in 2012 with the debut of its Allan Holdsworth model. All Kiesel headstocks have an 8 1/2-degree tilt, to create a steeper string angle over the nut, which can potentially improve tone and sustain.
At work on a body in the Kiesel factory, which produces about 4,000 custom-order guitars annually.
“We’re appealing to everybody because we do so many different things.”—Jeff Kiesel
“We never build the headstock separate from the neck and then scarf joint them in—it’s all one piece,” Kiesel adds. Necks are also quarter-sawn, with a two-way truss rod, dual carbon-fiber reinforcement rods, stainless steel frets, and Luminlay side dots.
After that, ordering a Kiesel is all about options. There are 56 models, including signatures, to choose from. Once you select a model on the company’s website, you’re taken to a page that includes a builder menu. Kiesel’s lowest-priced models, including the Delos, start at $1,649, while the top-priced, flagship K-Series model starts at $4,399.
The Aries, one of Kiesel’s most popular guitars, starts at a base of $1,699 with a bolt-on neck and has a menu that includes, under general options, right- or left-hand orientation; the choice of 6, 7, 8, or 9 strings; multiscale necks; and 25 1/2", 26 1/2", or 27" scale lengths. Under body options, you can select beveled or unbeveled edges, and eight different body and 16 different top woods. There are more than 80 finishes to choose from, and 14 variations on the Kiesel logo. The neck options are equally rich, with five fretboard radius selections plus choices for neck wood, three neck profiles, inlays, truss rod covers, and more. The electronic options boast four pickup configurations, five different Kiesel neck and bridge pickup models, and additional alternatives. It’s easy to get lost in the woods, but when you emerge, an image of your guitar with all its appointments, generated as you make your choices, is waiting for you.
“Our lead time is seven to 12 weeks,” Kiesel says, “and we offer a 10-day trial period unless somebody gets too wild on their options.” Anyone ordering a guitar is welcome to phone the company to talk over their order, and Kiesel highly recommends that first-time buyers call.
While Kiesel Guitars once had a reputation as a shredder-axe factory, Jeff Kiesel explains that’s changed over the past decade. “Our demographic is not set anymore,” he shares. “We’re appealing to everybody because we do so many different things. We can build a very classy jazz-style neck pickup on a semi-hollow guitar that you can play some amazing Frank Gambale licks on. And then we can turn around and build a guitar that will do some really technical modern metal, like Marc Okubo. We can build really wild or really classy, and that’s created so much growth within our company.”
Fender’s Mod Shop
Ted created this “dream Strat” with a silverburst finish, noiseless single-coils, and a 2-Point Deluxe Synchronized Tremolo Bridge using Fender’s Mod Shop online tool.
Like Gibson, Fender’s Mod Shop is about personalizing classic templates—in this case, the Strat, Tele, Jaguar, Jazzmaster, P and J basses, and Acoustasonic Telecasters and Jazzmasters. And while the program was birthed in 2014 as the American Design Experience, it evolved into the Mod Shop and has continued to improve, most recently with an update this April that made the online menu easier to use and added more options.
“We know that 80 percent of customers will be loyal to brands where they can personalize and customize,” says Shannon Stokes, Fender’s VP of eCommerce. “So the whole online user experience has been finessed. It’s much easier to navigate on both desktop and mobile. You move through it choosing the orientation of the guitar, the finish … everything through the pickguard, the hardware.”
Justin Norvell, Fender’s VP of product, observes, “This is a playground, and you’re able to just mess around and see what appeals to you. We allow people to save their configurations to PDFs, and they can share them and send them out,” akin to trading cards. “There’s an exponential number of people that might sit on their favorite design for a year before they actually place an order.” Some hardcore fans buy multiple variations of a favorite-style guitar over time, “because you can engrave the neck plate, collect multiple finishes, and other cool stuff. This is an area where selection runs wild for lefties, too,” he adds.
Fender’s Justin Norvell with his own dream machine: an American Professional Jazzmaster in mystic seafoam.
“This is an area where selection runs wild for lefties, too.”—Fender’s Justin Norvell
“What’s amazing to me,” says Shannon Stokes, Fender’s VP of eCommerce, “is the number of people ordering black, white, and sunburst. I would think the rarer colors would be the thing.”
The cost of a Mod Shop guitar is an upcharge of several hundred dollars, with certain customizations increasing the tab. I decided to jump in and outfit a Strat, with a base price of $2,085, to my taste. After selecting the right-hand player’s orientation, I chose an alder body with a silverburst finish from a palette of nearly 50 colors and wood offerings that also included chambered ash, mahogany, and roasted pine. For the neck, I went with solid rosewood with Fender’s deep-C profile. Eight maple variations were also available. That neck option automatically led me to a rosewood fretboard, and then I hunted through 16 pickup configurations before stopping at the Generation 4 Noiseless Stratocaster set. I opted for a 4-ply black pearl pickguard, and aged white plastic controls and pickup frames. Next, from three bridge choices I tapped a 2-Point Deluxe Synchronized Tremolo Bridge. Chrome Fender strap lock buttons would do the job, since I’ve had un-strap-locked guitars fall to the stage at gigs in years past. For strings, a set for .010s, and the only case option is deluxe molded plastic with a fuzzy interior. Total cost: $2,175, which is not bad for those modest-but-swell appointments. I also downloaded a PDF, so you can see what I designed. Unhappy with the purchase? It can be returned within 30 days for a refund or exchange, plus shipping.
There’s about a half-dozen builders in the Mod Shop, but workers from the normal production line can be called in when there is an uptick in commissions, Norvell explains.
“What’s amazing to me,” says Stokes, “is the number of people ordering black, white, and sunburst. I love the satin orange because it’s vibrant, different. I would think the rarer colors would be the thing.” But players often look for instruments that are evocative of classic guitars they’ve seen. And 6-string dreams do come in all shades.
