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New Signature Look and Feel For Ovation

Contour Design Now Incorporated Onto All American-Made Guitars

Bloomfield, CT. (July 18, 2007) - Perhaps the most recognizable acoustic back in the guitar world is changing its look. Ovation, known for its signature round back, has announced it will incorporate its Contour body style option onto all Ovation USA guitars. The company characterizes the change as one of the most radical and innovative design options ever to be offered on an Ovation guitar.

The Contour body has the feel of a smaller body instrument. It made its debut on Ovation''s 2005 Collectors'' Edition and reappeared shortly after as part of the LX Upgrade package. The company says the Contour''s lightweight Lyracord GS body produces maximum acoustic response. It is made from lightweight composite materials.

The Contour body will be available on all USA-made Ovations including its popular Standard Balladeer, Elite T and Standard Elite series at no extra retail uplift.

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