Fender has announced the next evolution of American Professional, its flagship series of electric guitars and basses. Built around some of the most recognizable shapes in music, the refreshed series brings new player-focused design and performance upgrades to Fender’s iconic instruments.
The expansive collection represents a major launch for Fender. Built in Corona, California, the new American Professional series lineup includes the Stratocaster, Stratocaster HSS, Telecaster, Hotshot Telecaster, Jazzmaster, Jaguar, Precision Bass, Precision Bass V, Jazz Bass and Jazz Bass V and introduces updates across the range designed to refine how these guitars and basses feel, respond and hold up night after night, while preserving the character and identity that define each instrument.
See the demo video below:
Highlights of the new American Professional series include:
- New V-Mod III pickups: Custom-voiced for balanced output, string to string note clarity, and a unique touch sensitivity. New V-Mod III single-coils in the Stratocaster, Telecaster, Jaguar and Jazzmaster, a redesigned V-Mod III Humbucking bridge pickup in the Stratocaster HSS for more push out of the bridge position, new Jazz Bass V-Mod III pickups and a new V-Mod III split-coil in the Precision Bass.
- Redesigned bridges: Built for improved resonance and sustain, enhanced comfort, and solid stability. ClassicGear Radial bent steel saddles sit comfortably under the palm on the Stratocaster, the Telecaster runs a top-load or string-through bridge with ClassicGear compensated brass bullet saddles, the Jaguar and Jazzmaster pair a ClassicGear J-Bridge with a Panorama tremolo for the full range of expressive vibrato, and both basses get a redesigned HiMass Modern Bridge for added resonance and sustain.
- Advanced electronics: ClassicGear Precision Potentiometers offer improved taper and ideal tension while Push-Push tone controls on every guitar put extra voices one click away.
- Necks that feel played in: A Deep “C” on the guitars, a Medium “C” on the Precision Bass and a Slim “C” on the Jazz Bass, every one with rolled edges that let the fretting hand move freely across the fingerboard.
- Left-handed models coming Spring 2027: Fender will expand the American Professional Series with left-handed versions of the Stratocaster, Telecaster, Precision Bass and Jazz Bass.
Product highlights, color options and pricing information for each of the models is as follows:
American Professional Stratocaster -- Street Price: $1,799.99–$1,949.99 / £1,849–£1,899 / €2,199–€2,249 / A$3,049–A$3,249 / ¥302,500–¥319,000
- Upgraded 2-point tremolo for more sustain and clarity. Radial bent-steel saddles.
- Maple neck: Aged Cherry Burst, Oxblood, Black, 3-Color Sunburst, Natural, Dark Night, Olympic White. Rosewood fretboard: Olympic White, Oxblood, Dark Night, 3-Color Sunburst, Black.
American Professional Stratocaster HSS -- Street Price: $1,849.99–$1,999.99 / £1,899–£1,949 / €2,249–€2,299 / A$3,149–A$3,349 / ¥308,000–¥324,500
- Adds a V-Mod III bridge humbucker with calibrated single-coil tones. Upgraded 2-point tremolo for more sustain and clarity. Radial bent-steel saddles.
- Maple: Olympic White, Black, 3-Color Sunburst. Rosewood: Dark Night, Aged Cherry Burst, 3-Color Sunburst, Oxblood, Olympic White.
American Professional HotShot Telecaster -- Street Price: $1,849.99–$1,999.99 / £1,899–£1,949 / €2,249–€2,299 / A$3,149–A$3,349 / ¥308,000–¥324,500
- Adds a middle Strat pickup and 5-way switching.
- Rosewood: 3-Color Sunburst, Oxblood, Dark Night. Maple: Aged Cherry Burst, Butterscotch Blonde.
American Professional Telecaster -- Street Price: $1,799.99–$1,949.99 / £1,849–£1,899 / €2,199–€2,249 / A$3,049–A$3,249 / ¥302,500–¥319,000
- New top-load/string-through bridge.
- Maple: Natural, Butterscotch Blonde, Oxblood, 3-Color Sunburst, Aged Cherry Burst, Black. Rosewood: 3-Color Sunburst, Black, Oxblood, Natural, Dark Night.
American Professional Jaguar -- Street Price: $1,949.99 / £1,949 / €2,299 / A$3,299 / ¥319,000
- 24" scale, bridge-pickup tap, Rhythm Circuit and Panorama tremolo.
- Rosewood: Oxblood, Dark Night, Black, 3-Color Sunburst, Olympic White.
American Professional Jazzmaster -- Street Price: $1,899.99 / £1,949 / €2,299 / A$3,249 / ¥313,500
- Bridge-pickup tap, Rhythm Circuit and Panorama tremolo.
- Rosewood: Black, Olympic White, Oxblood, 3-Color Sunburst, Dark Night.
American Professional Jazz Bass -- Street Price: $1,899.99–$2,049.99 / £1,949–£1,999 / €2,299–€2,349 / A$3,249–A$3,449 / ¥313,500–¥330,000
- Slim “C” neck.
- Maple: Aged Cherry Burst, 3-Color Sunburst, Natural, Olympic White. Rosewood: 3-Color Sunburst, Dark Night, Oxblood, Olympic White.
American Professional Jazz Bass V -- Street Price: $1,999.99 / £2,049 / €2,399 / A$3,449 / ¥324,500
- Five-string version of the Jazz Bass, with a Slim “C” neck.
- Maple: Oxblood. Rosewood: Olympic White, 3-Color Sunburst.
American Professional Precision Bass -- Street Price: $1,999.99 / £1,949 / €2,299 / A$3,149–A$3,399 / ¥308,000–¥324,500
- Medium “C” neck.
- Maple: Aged Cherry Burst, Olympic White, Natural, 3-Color Sunburst. Rosewood: 3-Color Sunburst, Dark Night, Oxblood, Olympic White.
American Professional Precision Bass V -- Street Price: $1,949.99 / £2,049 / €2,399 / A$3,349 / ¥319,000
- Five-string version of the P Bass, with a Medium “C” neck.
- Maple: 3-Color Sunburst. Rosewood: Dark Night, Olympic White.
The refreshed American Professional series honors that identity while continuing to evolve for the way musicians play today. Every update is rooted in the people who build the instruments, the experimentation behind their development and the player insight that helps Fender determine what to preserve, what to refine and what to rethink.
“You don’t evolve an instrument like the Strat or Tele by changing things just to make them new,” said Justin Norvell, Fender Chief Product Officer, Guitars and Basses. "We balance modern, useful improvements with the familiarity of what has made them iconic. In the same spirit as Leo Fender, we create tools for musicians by listening to what they need. We start with the players—how they’re playing today, what they’re asking for and where there’s an opportunity to make the experience better. We put that insight in the hands of the designers, engineers and builders who know these instruments inside and out. American Professional is the result of that process: continuing to invest in original design, experimentation and craftsmanship while being thoughtful about what makes these instruments iconic in the first place.”
“There are incredibly talented designers, engineers and builders behind every one of these instruments,” said Edward “Bud” Cole, CEO of Fender. “They listen to players, test ideas and work through the details to make meaningful improvements for players. The American Professional series reflects that combination of player insight, experimentation and craftsmanship as we continue to push ourselves to make great instruments even better.”
The One. For All.
American Professional serves as a centerpiece of The One. For All., Fender's broader campaign celebrating the artists, music and communities that continue to shape what Fender's iconic instruments become. Featuring Dinosaur Jr., Mike Kinsella of American Football, They Are Gutting a Body of Water, Lindsey Jordan of Snail Mail, Steve Gunn, Marc Ribot’s Ceramic Dog, and Thurston Moore Group, the campaign brings together artists across generations and genres whose distinct sounds and creative approaches reflect the many possibilities within Fender's most recognizable designs.
Last month, Fender and Dinosaur Jr. brought that idea to life with The One. For New York., a series of intimate performances across New York City celebrating the artists, neighborhoods and communities that continue to shape music today. Go behind the scenes and watch the full film of The One. For New York. on Wednesday October 14th exclusively on Fender.com.
“New York was the first place we came where we had any fans or acceptance. We just kind of gravitated towards New York,” said J Mascis. “Starting a band I decided I wanted a Fender…I went to buy a Strat but they had a Jaguar for $200 and Jazzmaster for $300. The neck felt better on the Jazzmaster, it was worn in like a baseball bat so I just went for the Jazzmaster.”
The One. For New York. is the first of several city-focused chapters of The One. For All., with The One. For London., The One. For Tokyo., The One. For Shanghai., and The One. For Sydney. planned for later this year and 2027. Each will celebrate the artists, venues and communities that make a city’s music culture its own — and the people who continue to shape what comes next.
The new American Professional series Fender's continued investment in evolving its original designs while preserving the character, feel and identity that have made them enduring favorites. For more information visit Fender.com.
American Professional series
Fender has announced the next evolution of American Professional, its flagship series of electric guitars and basses. Built around some of the most recognizable shapes in music, the refreshed series brings new player-focused design and performance upgrades to Fender’s iconic instruments.
