Kurt Listug (left) and Bob Taylor (right) share a lighthearted moment.
This year marks a watershed for Taylor Guitars as the company celebrates its 50th anniversary of building high-quality instruments and contributing to the global music community. Over the past five decades, Taylor has grown from a small guitar shop in California to one of the world’s most innovative and respected guitar manufacturers. This milestone is being commemorated with several exciting initiatives, including a limited-edition anniversary guitar collection and the launch of American Dreamers, a new podcast miniseries featuring Taylor’s co-founders, Bob Taylor and Kurt Listug.
A Limited-Edition 50th Anniversary Collection
Three standouts in Taylor’s new 50th Anniversary Collection.
To kick off the celebrations, Taylor has introduced the first wave of models from its limited-edition 50th Anniversary guitar collection. These instruments, featuring exclusive appointments and designs, are crafted to honor Taylor’s tradition of innovation and excellence. Throughout the year, additional models will be released, each representing a chapter in Taylor’s journey over the past half-century.
In addition to the guitar collection, Taylor has launched a detailed timeline on its website that chronicles the company’s major milestones, innovations, and breakthroughs. This interactive resource allows fans and guitar enthusiasts to explore the evolution of Taylor Guitars and learn about the advancements that have set the company apart in the industry. From pioneering guitar designs to their commitment to sustainability, Taylor’s history is a testament to the company’s enduring passion for quality and innovation.
American Dreamers: A Podcast Miniseries
One of the most exciting parts of Taylor’s anniversary celebration is the release of American Dreamers, a podcast miniseries that offers listeners a unique glimpse into the history of the company through candid conversations with co-founders Bob Taylor and Kurt Listug. The podcast, hosted by Taylor’s Director of Sales, Dave Pelletier, dives deep into the personal and professional lives of Bob and Kurt, tracing their early beginnings and exploring the journey that led to the creation of Taylor Guitars.
The podcast starts with Bob and Kurt’s childhoods in San Diego, where they developed an interest in music and craftsmanship. Bob recalls how, during his teenage years, he became obsessed with making guitars, a passion that would later define his career. In American Dreamers, listeners get to hear the story of how Bob and Kurt first met at the American Dream guitar shop in Lemon Grove, California, when they were just 19 and 21 years old. The shop, with its free-spirited, hippie vibe, was a hub for musicians and guitar enthusiasts in the area. It was here that the seeds of their partnership were planted, leading to a business venture that would last over 50 years.
Bob Taylor (left) and Kurt Listug (right) circa 1973 – on the cusp of launching Taylor Guitars.
The Journey from a Small Shop to a Global Brand
In the inaugural episode of the podcast, titled “Episode 1: The Road to the American Dream,” Bob and Kurt reminisce about those early days, sharing the challenges and triumphs they faced in launching their own guitar company. After meeting at the American Dream shop, the duo eventually decided to buy the business and turn it into something even greater—a company dedicated to creating innovative, high-quality guitars.
Throughout the podcast, Bob and Kurt reflect on the pivotal moments that shaped the company’s growth, including their decision to implement groundbreaking guitar designs and their commitment to sustainability in later years. Taylor Guitars became known for its patented bolt-on neck, a feature that improved playability and ease of maintenance, as well as its forward-thinking use of responsibly sourced tonewoods. These innovations have solidified Taylor’s place as a leader in the guitar industry, setting new standards for craftsmanship and environmental responsibility.
Bob Taylor (left) and Kurt Listug (right) enjoy some of their new instruments in 1985.
American Dreamers isn’t just a historical retelling; it’s a treasure trove of insights for fans of Taylor Guitars and those interested in the art of guitar-making. The conversations between Bob, Kurt, and host Dave Pelletier offer a rare behind-the-scenes look at what it takes to build a successful guitar company from the ground up. For aspiring entrepreneurs, guitar enthusiasts, and anyone curious about Taylor’s success, this podcast provides invaluable lessons in creativity, perseverance, and the spirit of innovation.
A Year of Reflection and Looking Ahead
As Taylor Guitars celebrates its 50th anniversary, the company is using this moment to both reflect on its past achievements and look ahead to the future. The limited-edition anniversary guitar collection and the American Dreamers podcast are just two ways Taylor is commemorating this milestone year. By sharing the personal stories of its founders and showcasing the craftsmanship that has made its guitars world-renowned, Taylor is giving fans and musicians an opportunity to connect with the brand on a deeper level.
New episodes of American Dreamers will be released periodically throughout the year, and listeners can tune in on their favorite podcast platforms or watch video versions of the interviews on Taylor’s website. Whether you’re a longtime fan of Taylor Guitars or someone interested in the art and business of guitar-making, this podcast promises to be an engaging and informative series that highlights the passion and dedication that have driven Taylor’s success over the past 50 years.
Be sure to follow or subscribe to American Dreamers to stay up to date on the latest episodes and visit Taylor’s website to explore the full range of anniversary guitars and learn more about the company’s 50-year journey.
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Along with contemporaries like MGMT and Passion Pit, Greenwich, New York, duo Phantogram’s experiments crosspollinating hip-hop, indie, and punk rock helped cement and elevate a new era of electronic-influenced alt-rock and indie music. At the start of the 2010s, you’d be hard-pressed to find a college radio station or dorm-room playlist that didn’t include a Phantogram hit.
Sixteen years after the release of their debut record, band leaders Josh Carter and Sarah Barthel, who started Phantogram in a town of just a few thousand people, are touring behind their latest full-length, 2024’s Memory of a Day. The tour included a sold-out stop at Nashville’s Ryman Auditorium—a different sort of barn than the kind they used to perform in back in Greenwich—where PG’s John Bohlinger caught up with Carter and Barthel. Courtesy of some help from their tech, the duo showed us how they’re pulling off their theatrical live experience.
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Music Mantogram
Carter is endorsed by Ernie Ball Music Man guitars, so all three of his road axes are variations on his current favorite Cutlass model. This one, first among the trio, is finished in black with a gold pickguard, and like its stablemates, it bears the Phantogram logo inlaid on the first fret. Carter removes the vibrato bar and uses his hand to pull the bridge up to nail the warbles. Aside from that, this one is all stock, and strung with Ernie Ball Paradigm .010s. While he sometimes grabs a pick, Carter plays most of the set with an acrylic nail on his index finger.
Brown Sound
This first backup Cutlass is finished in brown with the woodgrain peeking through and a burgundy tortoiseshell pickguard. It has a Seymour Duncan single-coil-sized humbucker in the bridge position for a hotter output than its black counterpart.
Step It Up
This natural finish Cutlass has had the same pickup mod as the brown one, but this one stays tuned a half-step up for special deployment.
Clean Business
Carter uses a wireless system to run to this Neural DSP Quad Cortex at his feet. His tech has set it up to emulate many of the pedals Carter uses in the studio. Carter appreciates the tactile and flexible nature of the system; it can take MIDI programming so Carter can focus on performing, or it can be rigged up to function like a traditional pedalboard. He uses a mix of amp emulations, including AC30-, 5150-, Fender tweed-, and Jazz Chorus-style patches.
A Boss volume and expression pedal alongside the Quad Cortex give Carter some extra control over the setup.
Josh Carter's Pedalboard Playground
While Carter carried a compact stomp station for tour, he’s addicted to stompboxes and uses them for inspiration when writing and sound building during studio sessions. Here’s what a small selection shared from his collection:
“The most prominent pedals I used for years onstage before switching to the Quad Cortex were the Line 6 DL4, Electro-Harmonix Holy Grail, Boss
DD-6 Digital Delay, Boss OC-3 Super Octave OC-3, Fulltone OCD, Wampler Ego Compressor, and Route 66 American Overdrive.
My go-to studio pedals are the MXR Joshua Ambient Echo, Line 6 DL4, Death By Audio Reverberation Machine, Electro-Harmonix Holy Grail, Chase Bliss Generation Loss MkII, Chase Bliss Mood MkII, Boss DD-500 Digital Delay, Chase Bliss Audio Automatone CXM 1978, Old Blood Noise Mondegreen Delay and Reflector Chorus.
And some honorable mentions for pedals I’ve been really digging as of late would be the Neon Egg Planetarium, Roland Space Echo, and various vintage & new spring reverbs.
Silver Stunner
Sarah Barthel initially played keys in Phantogram, but she learned bass and mimicked her synth parts on the instrument so she could move about freely and interact more with Carter. This custom-made sparkle-finish Fender Mustang is the perfect size for her, and she just recently started playing it with a pick. She runs into a Quad Cortex, too, but the Fender Bassman stack lurking behind the bass serves as an onstage monitor.
Jazzmaster
Barthel isn’t confined to the bass, either. At some points in the set she jumps onto this prized Jazzmaster, which she’s had for 15 years.
Gary is not exclusively a destruction machine. Its distortion/overdrive section is a very streamlined take on EarthQuaker’s Gray Channel, a versatile DOD 250-derived double distortion. Like any good circuit of the 250 ilk, Gary’s hard clipping OD/distortion section bites viciously in the high- and high-mid frequencies, supported by a tight, punchy low-mid output. You can play anything from balanced M.O.R. studio crunch to unhinged feedback leads with this side of Gary. But it’s the envelope-triggered pulse-width fuzz—which most of us will hear as a gated fuzz, in many instances—that gives the Gary its werewolf duality. Though practice yields performance patterns that change depending on the instrument and effects you use around the Gary, its fuzz ultimately sputters and collapses into nothingness—especially when you throw a few pitch bends its way. The cut to silence can be jarring, but also compels a player to explore more rhythmic leads and choppy riffs that would sound like sludge with a Big Muff. The Gary’s unpredictable side means it won’t be for everybody, but its ability to span delicioso distortion and riotous splatter fuzz in a single unit is impressive.
EarthQuaker Devices Gary Automatic Pulse Width Modulation Fuzz/Overdrive Pedal
