Miami, FL (September 3, 2015) -- PureSalem Guitars adopts an inspired approach and attitude while honoring the electric guitars’ glorious past. It‘s simplicity in design. It’s wood, wire, and strings. It’s rock and roll, and not rocket science.
To quote David Fair (Half Japanese):
“The idea is to put a pick in one hand and a guitar in the other and with a tiny movement rule the world!”

Our PureSalem Cardinal model combines quality construction and components with off-kilter styling’s and transports us back to an era when Rock & Roll was free and memories yet to be made. Our new 2015 models come equipped with a Bigsby & Vibrola tremolos, Grover Tuners, Vintage cloth wiring, carved headstock, new PS logo and our own Custom Wound Pickups.


  • Mahogany Body
  • Mahogany Neck with binding and Block Inlays
  • Rosewood Fret Board
  • 24 3/4 Scale Length
  • 42.75 Nut Width
  • 2 1/16 String Spacing
  • Modern C-Shape Neck / Light Satin Finish
  • 12 Inch Radius
  • Grover tuners
  • Vibrola Tremelo
  • Roller bridge
  • Single coil pickup in bridge, custom wound to vintage specs
  • Custom wound PureSalem “Mendiola” humbucker in neck
  • Vintage style cloth wiring
  • 3-Way Toggle with Master Volume and Master Tone
  • Med Jumbo Frets
  • Dual Truss Rod

PureSalem Guitars are already being embraced by known and established players. From Toni Braxton and Lady Gaga to The Black Angels and The Flaming Lips PureSalem Guitars is able to cover any type of sonic ground. All PureSalem Guitars are sold direct through our website and select dealers. The Cardinal model carries a retail price of $1015.00.

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