Seoul, South Korea (June 16, 2017) -- Raising the bar on instrument design often means incorporating cutting-edge features on a time-proven model. That’s what Cort set out to accomplish with its GB Series of electric bass guitars. Within this series, the GB7 models combine a proven body and bridge design with enhanced electronics, machine heads, and more for the best of the past and future. The newest addition to the GB7 line—the 4-string GB74JJ with double jazz pickups—continues the seamless integration of classic and modern in one stunning instrument.
The GB74JJ’s two VTB-ST pickups were carefully chosen with consideration to this instrument’s swamp ash body, and are voiced to deliver a legendary jazz tone. Crafted with winding materials that maximize high and low frequencies, the refined design of these pickups provides a unique noiseless performance. The electronics are also specially engineered, providing for two bands of tone control as well as master volume and pickup blend controls, with the ability to switch from active to passive thanks to a provided push-pull pot.
Players will also note the GB74JJ’s solid construction, starting with the Omega bridge, an important sonic enhancement made from high-density die-cast Zinc that’s rock solid, yet fully adjustable. The countered neck joint on this model provides better fret access and comfort with a sleek look. Both the neck and fingerboard (21-fret, 34’’ scale) are satin maple. Gig ready, the GB74JJ has a trim neckjoint, slimmed-down neckplate and Hipshot Ultralite tuners with a 20:1 gear ratio that makes tuning easy and precise. The tuners’ lightweight construction also helps avoid neck-dive and adds to overall comfort.
Available in two, high-gloss color finishes—AM 4-String Amber and AB 4-String Aqua Blue—the GB74JJ respects the past while representing the future.
MSRP $749 USD
For more information: