
For their new record, Judas Priest turned back the clock to time warp some of their ’70s prog-metal spirit into 2024.
On their new album, Judas Priest brandish an Invincible Shield of righteous heavy metal.
When people talk about Judas Priest, the band’s biggest hits easily spring to mind, and rightfully so. “Breaking the Law,” “Living After Midnight,” “Heading Out to the Highway,” and “You’ve Got Another Thing Comin’” were the songs that made the iconic British metal band a household name in the ’80s. But long before such MTV-friendly anthems catapulted them into superstardom, and more recently, earned them a nod from the Rock and Roll Hall of Fame in the Musical Excellence category, Judas Priest cut a more progressive rug.
Their ’70s-era albums, like Stained Class and Sin After Sin (the latter featuring session drummer extraordinaire Simon Phillips), are masterworks of early progressive metal. Songs like “Victim of Changes,” “Sinner,” and “Beyond the Realms of Death” exude a stylistic depth and structural breadth that was mostly shed during their ’80s heyday. The rhythms—bass and drums in particular—were more adventurous, and the arrangements more intricate. It’s a style of music that would subsequently evolve through bands like Iron Maiden, Dream Theater, and others who have since come to define and expand the genre.
On their new album Invincible Shield, Judas Priest is retrieving a bit of that musical heritage. “I said a long time ago, when we were writing these songs, that they came out a bit more progressive,” says lead guitarist Richie Faulkner. “It’s not progressive like Dream Theater or Rush, but there are a few more twists and turns musically.” Indeed, the songs on Invincible Shield are definitely more complex than one might expect from the band, with many of the arrangements more akin to their ’70s period than the following decade’s crowd-pleasers. Songs like “Panic Attack” and “Trial By Fire” are either built around, or feature significantly, odd-time riffs, a far cry from the 4/4 time signatures Judas Priest built their global success around. Throw in a heaping cup of Screaming for Vengeance-era ferocity in terms of delivery on songs like “Gates of Hell” and “Crown of Horns,” and you have the basic ingredients of Invincible Shield. Bass player Ian Hill, who has been going through the set list for the upcoming tour, is also connecting the musical dots to past works. “The things I’m running through, like ‘Victim of Changes,’ ‘Sinner,’ and ‘The Sentinel,’ are all in the same mold,” the bassist explains. “There are lots of different parts—light and shade—it’s not just all one thing or another. And Invincible Shield is very much like that.”
Judas Priest - Crown of Horns
Originally formed in Birmingham, England, in 1969, Judas Priest has been through an unusually long list of lineup changes, with the core of the band evolving to include guitarists K.K. Downing and Glenn Tipton, bassist Ian Hill, and singer Rob Halford by the release of their debut LP, Rocka Rolla, in 1974. A revolving cast of drummers, including Les Binks and the aforementioned Phillips, mostly ended when Dave Holland joined in 1979, occupying the position for 10 years. Following his departure, Scott Travis joined and has been with the band ever since. Downing left the band in 2011, replaced by Faulkner. Tipton remains an official member of Judas Priest, but his touring activities have been limited since 2018 due to Parkinson’s disease, with Firepower and Invincible Shield producer Andy Sneap filling in for him on the road.
“There are lots of different parts—light and shade—it’s not just all one thing or another.” —Ian Hill
The elements of early Judas Priest’s sound, including Halford’s operatic vocal style and the twin-guitar power of Downing and Tipton, forged a template that would help define the heavy metal genre. Their 1977 release Sin After Sin was their first under a major label, and the first of 10 consecutive records to be certified Gold or Platinum. Then, 1980’s British Steel brought them notable mainstream attention with hits “Breaking the Law” and “Living After Midnight.” A decline in exposure during the mid 1990s, coinciding with Halford leaving and being replaced by Tim “Ripper” Owens, seems a distant memory, as the 2000s saw the band once again become a major force within the metal community. They were inaugural inductees into the VH1 Rock Honors in 2006, received a Grammy Award for Best Metal Performance in 2010, and had their songs featured in popular video games such as Guitar Hero and Rock Band. 2018’s Firepower was the highest-charting album of the band’s career, and in 2022, Judas Priest were finally inducted into the Rock and Roll Hall of Fame.
Judas Priest caused quite a stir online when they announced the title and artwork for their 19th studio record, but Richie Faulkner says it’ll all make sense in the end.
Priest’s musical renaissance on Invincible Shield certainly adds greater dimension to their signature sound, but it isn’t really about taking a trip down memory lane. The nod to the past is mostly tangential. The real impetus was wanting to scratch a particular collective itch. “It’s a question of, ‘What can we do different? How can we make this more satisfying as a piece of art?’ If that doesn’t sound too pompous,” explains Faulkner. “You want to challenge yourself and you want to build upon what you’ve done already.”
“It’s a question of, ‘What can we do different? How can we make this more satisfying as a piece of art?’” —Richie Faulkner
Priest has never really been a band to repeat themselves too often. Yes, they’ve followed trends and exhausted songwriting formulas, but they’ve always adapted to changing times and band members. Between Andy Sneap’s fiery, modern production, Faulkner’s youthful and aggressive influence, and the underlying DNA—four of the guys in the band have been there for decades—Judas Priest pull off a pretty compelling hat trick on Invincible Shield. “You want to do something that’s going to be challenging, but also satisfying to us as creative people, and hopefully ticks the boxes for the fans as well,” says Faulkner.
There was, however, a bit of backlash from fans on social media over the album’s title and artwork when it was first announced—commenters felt it was boring and “cheesy”—but Faulkner says context will hopefully bring it all together. “I saw the comments,” he says. “I don’t stick my head in the sand. It’s heavy metal, it’s the shield that we all fly proudly and get behind, and it’s the thing that binds us together.” When the name, the artwork, and ultimately the music all come together, it will make sense, he says.
Glenn Tipton's Gear
Illness has forced veteran lead guitarist Glenn Tipton, pictured here in 2001, to step back slightly from his duties in Judas Priest, but it didn’t stop him from shredding on Invincible Shield.
Photo by Frank White
Guitars
- ESP GT-600 Signature Model with Glenn Tipton Signature EMG GT Vengeance Pickup Set
- Hamer Phantom GT Signature Model
Amps
- Engl Invader II E642II
- Engl E412VGB 4x12
Effects
- dbx 166A 2-Channel Compressor/Limiter
- DOD FX40B Equalizer
- Dunlop DCR-2SR Cry Baby Rack Module
- Mike Hill Services A-B Both Amp Switcher
- Rocktron Intellifex 24-Bit Digital Effects Processor
- Yamaha SPX90II Digital Multi-Effects Processor
Strings & Picks
- Ernie Ball Custom Gauge (.009–.038)
- Ernie Ball .46 mm picks
With Tipton sidelined and Downing out of the fold for more than a decade now, much of the writing and recording on Invincible Shield fell on Faulkner’s shoulders. Tipton is still contributing from the bench, but it’s Faulkner’s show now. When asked about the musical direction on Invincible Shield, Tipton adds, “It is definitely a case of Richie joining the writing team with his own individual ideas and going at it from slightly different angles.”
“It’s a question of, ‘What can we do different? How can we make this more satisfying as a piece of art?’” —Richie Faulkner
One noticeable difference wrought by those writing angles is the standout performance on Invincible Shield from Ian Hill. Though he’s been historically overlooked in the annals of great metal bassists, Hill has been the foundation of Judas Priest from the beginning, and is, in fact, the band’s only full-time original member. On Invincible Shield, he proves to be more than a root-note-pumping low-ender. Songs like “Panic Attack,” “The Serpent and the King,” and “Giants in the Sky” feature what Hill would call “busy bass work.” There are a lot of unison riffs between the bass and guitars, more along the lines of what you might expect from Iron Maiden, for example, or Stained Class Priest, even. Yet Hill’s approach remains simply focused on the songs. “I’ve always not done much more than what’s necessary,” he explains. “If you’re putting too much on it, you’re actually detracting from the song. This time around, the songs are busier and called for a little more movement.”
Richie Faulkner's Gear
Richie Faulkner has been a member of Priest since 2011, but he still gets nervous showing song ideas to his bandmates.
Photo by Tim Bugbee
Guitars
- Gibson Flying V Signature Custom with Richie Faulkner Signature EMG 57/66 Pickup Set
- Gibson Custom Shop Flying V with Floyd Rose
- Gibson Custom Shop Flying V
- Gibson Custom Shop Explorer
- 1983 Gibson Les Paul Custom
- 1976 Gibson Les Paul Custom
Amps
- Marshall JCM800 2203
- Wizard Modern Classic II
- Wizard GCL 4x12 with Celestion G12H-150 Redback speakers
Effects
- Boss DD-7 Digital Delay
- Boss SL-2 Slicer
- Dunlop JC95B Jerry Cantrell Signature Rainer Fog Cry Baby Wah
- Dunlop JD4S Rotovibe Chorus/Vibrato
- Dunlop DCR-2SR Cry Baby Rack Module
- MXR Micro Chorus
- Wampler Tumnus Deluxe
- Wizard Gate Minder
- RJM Music Technology Effect Gizmo Audio Loop Switcher
- Voodoo Lab Pedal Power 2 Plus
Strings & Picks
Unlike Firepower, an album they had the luxury of recording together, Invincible Shield was done remotely, largely due to the pandemic. “The bare bones of these songs have been around since 2020, just before the lockdowns happened,” recalls Faulkner. After the lockdowns were lifted, the band went back out on the road for their 50th Anniversary tour, and scheduling conflicts ensued. Not to be deterred, and with enough experience to know there’s never a perfect time to do something, the band decided they were going to record the new album however they could, rather than wait for the perfect moment. “Sometimes you just have to do what you can do with the tools that you have,” says Faulkner. “So, I recorded the guitars in my studio at home. The drums were recorded in Nashville, and Rob’s vocals in Phoenix.” Hill actually put most of his bass lines down in hotel rooms on the last tour. “Andy is with us anyway, and he’s got his laptop,” Hill explains. “And you get these days off where you’re sitting around doing nothing, so we figured we might as well be productive. It was a great way to do it, just me and Andy. You’ve got another pair of eyes and you can try different things for the same part.”
“I’ve always not done much more than what’s necessary.” —Ian Hill
Invincible Shield is also a testament to how technology has revolutionized the process of making records, even for Rock and Roll Hall of Fame inductees. Faulkner tracked his guitars at home using the Neural DSP Quad Cortex on a Marshall plexi-like setting. He then sent Sneap that sound along with a clean DI, so he could reamp it. “I think it was a Marshall JCM800 that he used. It’s a new combination—I’m joking,” he laughs, citing the holy grail of rock guitar amps. Faulkner says Sneap also put some gain boost in the front. “He’s a fan of the EVH 5150III and he had some plexis that he was using as well, so I’m not sure how he blended them, but that’s what he usually uses.”
Ian Hill's Gear
This year mark’s Judas Priest’s 55th year as a band, but they’re still chasing artistic and musical goals. “There’s always a challenge in making art,” says Faulkner, “and that’s what makes it special.”
Photo by Tim Bugbee
Basses
- Four Spector Limited Edition Euro4 Ian Hill basses, two tuned to D#–G#–C#–F#, and two tuned to A#–D#–G#–C#
Amps
- SWR SM-1500
- SWR Triad 3-Way Bass Speaker System
Effects
- Boss ME-50B Bass Multiple Effects
- Boss NS-2 Noise Suppressor
- Mike Hill Services ABCD Guitar Switcher
- Mike Hill Services Earth Loop - Ground Hum Eliminator
- Shure AD4D Two-Channel Digital Wireless Receiver
Strings & Picks
- DR Black Beauties BKB-50 K3 Black Coated Bass Strings
- Dunlop Nylon Standard .73 mm picks
- Signature InTune plectrums
Tipton says the rhythm guitars are put down to create a certain sound throughout the album, but for lead breaks, they will try anything to create the sound they want. “I’ll tweak [my sound] with different mikes and effects,” he explains. “Andy is very good with shaping the guitar sounds, and he knows what he needs to do to get it to sound like Priest.” The bass runs clean, direct to a laptop via an interface. Hill says this has been his approach for some time. “You need a clean bass sound—one that cuts through the two distorted guitars,” he says. “Anything that needs to be changed, or any effect that needs to go on, is put on afterwards.”
As for the actual songwriting process, Tipton says it remains more or less the same, whereby he, Halford, and Faulkner all produce ideas separately then pool them together. But Faulkner has a slightly more nuanced take on the songwriting process, one that you might expect from someone who grew up a fan of the band.
“It’s heavy metal, it’s the shield that we all fly proudly and get behind, and it’s the thing that binds us together.” —Richie Faulkner
“It’s the scariest thing,” he admits. “Let’s say you take fifteen ideas, they’re not complete—they’re just ideas that you think are winners. Then, it’s your turn to put your stuff on and show the room. You think it’s good, but then you put it on in front of Glenn Tipton and Rob Halford, you’re thinking, ‘Oh my god, what have I done here?’ Because all of a sudden, all your stuff sounds like shit,” he laughs. “I think that’s just the insecurities, and then you realize, they put ideas forward and they’re thinking the same thing.” One of the things Faulkner appreciates about this process is that it challenges him to think differently about his own ideas. “Glenn might say, ‘Turn that bit around,’ or ‘Change the feel in that bit.’ And then I do it and it’s like, ‘Ah, that’s actually unique. I wouldn’t have thought of that.’ And that’s when having three creative minds in the room makes the end result a lot better.”
When it comes to crafting and tracking his guitar solos, Faulkner says about 75 percent of it is improvised. “We press record and let it rip,” he explains. “You do that three or four times and a couple of things become constant, subconsciously, and they stick, and so you build around that.” There are a few songs he worked out before recording, including “Panic Attack,” “Invincible Shield,” and “As God Is My Witness.”
“It’s your turn to put your stuff on and show the room. You think it’s good, but then you put it on in front of Glenn Tipton and Rob Halford, you’re thinking, ‘Oh my god, what have I done here?’” —Richie Faulkner
Circling back around to the way Invincible Shield was pieced together remotely, Faulkner says there are always challenges when you record music. “Whether it’s Jaws and the shark is not working, or it’s our situation, there’s always a challenge in making art and that’s what makes it special,” he says. “The challenge for us was getting Invincible Shield to sound cohesive while recording it separately. By overcoming those challenges, it arms you for the next one, and you do it again and hopefully grow.”
YouTube It
At their 2022 Rock and Roll Hall of Fame induction, Judas Priest unleashed a three-guitar attack with K.K. Downing, Glenn Tipton, and Richie Faulkner.
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Darkglass Electronics unveils ANAGRAM, a flagship bass platform designed to redefine tone, flexibility, and performance. The pedal’s extraordinarily deep feature set includes multiple effects and modeling, an on-board looper and tuner.
Best of all, ANAGRAM brings together these creative tools in a streamlined, rugged format that’s designed for ease of use. Onstage and in the studio, bassists can quickly access and fine-tune their sound via the ANAGRAM interface:
- 7-inch high-brightness touchscreen for clear and intuitive control.
- Three footswitches for live performance control.
- Six high-resolution endless rotary knobs for precise parameter adjustments.
- Flexible input and output configuration.
With ultra-low latency, extensive customization, and seamless integration into the Darkglass ecosystem, it supports both studio precision and stage performance. Combining 15 years of innovation with cutting-edge processing power, ANAGRAM offers a purpose-built solution for bassists seeking unparalleled sound-shaping capabilities.
Anagram
Powered by a state-of-the-art hexacore processor and 32-bit/48kHz audio processing,ANAGRAM delivers ultra-low latency, pristine clarity, and studio-grade sound. Its intuitive blocks-based architecture lets players create signal chains in series (12 blocks) or parallel (24blocks) using a high-resolution touch display. ANAGRAM features three control modes—Preset,Scene, and Stomp—for instant switching, parameter adjustments, and traditional pedalboard-style operation. With a curated collection of distinct preamps, 50+ customizable effects, a looper, tuner, and user-generated IR support, ANAGRAM delivers unmatched creative flexibility.Seamless integration with the Darkglass Suite allows for expanded control and functionality. Additionally, Neural Amp Modeler (NAM) integration provides access to thousands
of high-quality amp and effect models, expanding tonal possibilities from analog warmth to futuristic textures.
"Anagram represents the culmination of years of research and development," says Marcos Barilatti, Managing Director of Darkglass Electronics. "We set out to create a product that not only pushes the boundaries of bass tone but also inspires musicians to explore new sonic territories."
Housed in a rugged anodized aluminum chassis, ANAGRAM is road-ready, compact, and powered via 9V or USB-C (PD). With flagship features at a compelling price, ANAGRAM represents the new standard for bassists seeking a modern platform for their performance.
Street $1199.99 USD
This story’s author played this Belltone B-Classic 3 and found its neck instantly appealing, the tremolo capable of taking abuse and staying in tune, and the Filter’Tron pickups possessed of hi-fi clarity. Also, the sky burst metallic finish is pure eye candy.
Custom designing an instrument and its appointments from a menu of options makes ordering a new axe easy. Four manufacturers share their process.
It’s never been easier for any player to get a guitar made to their liking, and without being an expert, or even an educated amateur in wood, wiring, and other aspects of lutherie. Sure, you can find a builder who will spec out a guitar for you from tree to neck radius to electronics, but for most of us, we’re looking for something easier, less costly, and, often, more familiar.
That’s where guitar-by-menu comes in. Think of it as Build–A-Bear for guitar players, but louder and with cooler options, like a coral pink sparkle finish or a trapeze tailpiece. A coterie of manufacturers offers such services, some with online pull-down menus that cover everything from pickups to, well, all that goes into a guitar. And the advantage here is that no particular expertise other than knowing what you love to play and why you love to play it is required. You dig a Tele or a Jazzmaster or an SG or a Firebird from a certain era, but want a specific bridge or pickup combination, a ’50s or late-’60s neck, a finish not available in production models? No problem. Or maybe you crave something a tad more distinctive, with a non-traditional body shape, no headstock, and a finish that draws from the color palette of Van Gogh’s The Starry Night. All you gotta do is ask … or, rather, pick, click, order, or email, perhaps with a phone call to confirm the details.
We spoke to a clutch of large and smaller guitar companies—Belltone, Kiesel, Fender, and Gibson—to see how they do it.
The Belltone Way
“I was always the guy who had to tweak the guitar no matter what it was,” says Belltone founder Steve Harriman. “I changed out the pickups, I changed the pickguards, tuners, whatever.”
Like former Gibson CEO James Curleigh, Belltone Guitars founder Stephen King Harriman was an apparel executive with Perry Ellis before starting the Florida-based company in 2016. But the gig he’s had since junior high school is guitarist.
“I was always the guy who had to tweak the guitar no matter what it was,” Harriman says. “I changed out the pickups, I changed the pickguards, tuners, whatever. I always had to make what I was playing, whether it was a Les Paul or a Tele, unique, so it would be personally mine.”
Initially, Belltone offered modded versions of Les Paul- and Telecaster-style guitars, but in 2019 he reframed his business, designing an ergonomically contoured pear-shaped body and distinctive 6-on-a-side headstock as a foundation, and establishing a group of craftspeople to bring his solidbody B-Classic One, B-Classic Two, and B-Classic Three variations to life.
Today, Belltone guitars are made for players looking for a similar mix of the fresh and the familiar, at $2,680 to $3,129, depending on appointments. And the range of appointments is impressive. Let’s start with the templates. The Classic One has a flat top with edge binding, an alder body, a rounded tapered neck pocket, the company’s signature Devil’s Tail bridge and angled switch-control plate, reverse-dome tall-boy knobs, and a 12" compound-radius neck (held on by four bolts), with 22 medium-jumbo frets. In contrast, the Classic Two has all of the above, except there are arm and body contours with no binding, and the Classic Three offers the same plus Belltone’s patented Back-Lip Tremolo System and top hat controls.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars.”—Belltone’s Steve Harriman
Then, there’s a rabbit hole of options. There are 36 finish choices, with 10 ’bursts—including gorgeous black cherry burst, sky burst metallic, and lemon burst shades—requiring an upcharge of $40. There are varied pickguards to choose from within Belltone’s distinctive “Deco” version, which comes in black, white, and brown tortoise. There are four neck combinations (standard C and ’59 roundback profiles, with maple or rosewood fretboards), four tuner options (locking tuners from Belltone, Sperzel, and Kluson, plus ratio tuners), and a set of any-gauge Stringjoys. And the selection of pickups is truly impressive—36 in all, from TV Jones, Benson, Rio Grande, Mojo, Lindy Fralin, Porter, McNelly, Righteous Sound, Gabojo, and the newly added Brickhouse Tone Works. And within those selections are standard and hum-cancelling P-90s, stacked humbuckers, PAF humbuckers, regular and noiseless single-coils, multiple Filter’Tron variations, and more. Further, via Belltone’s Tone-Sure program, if a customer feels they’ve made the wrong call on pickups after playing their guitar a while, Belltone will swap them out at no charge save for covering shipping and the additional cost of pricier units.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars,” Harriman attests. “If you look at my bridge, for example, it’s got kind of a tailfin look to it. For me, guitars need to not only play well and sound great, but look cool. Also, everything is designed by me and is machine-tooled. My bridge is machine-tooled aluminum with rounded contours, as your palm can get roughed up on the old-style stamped ashtray bridges. I take all the things that make players happy into consideration.” Including sturdy and handsome faux-alligator-skin cases.
A deliberative buyer could spend weeks contemplating all of Belltone’s options before pushing the “submit” button, and then, instead of being invoiced, they are contacted directly by Harriman to review it all again before his luthiers get to work.
Gibson’s Made to Measure
One of Gibson’s Made to Measure fantasies: an SG with three humbuckers in a crimson sparkle finish.
The 131-year-old Gibson company’s Made to Measure (MTM) program is a bit more conservative … but only if you’d call a hot-crimson-sparkle SG with three humbuckers, a burgundy Les Paul Standard with a full-fretboard vine inlay, a champagne-pink-sparkle Les Paul, or a 3-pickup Firebird with a P-90 in the middle conservative.
There are two ways to initiate an order for an MTM guitar. You can fill out the online questionnaire on the Gibson Custom Shop’s Made to Measure page or stop by the Nashville or London locations of the Gibson Garage in person. I visited the Nashville Garage for this story, where I spoke with Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate you’d likely encounter if you walked into the Music City shop. They brought a clutch of recent MTM examples. And a wall of the MTM room was covered in slabs of wood, available for the choosing, and various bridges, tuners, pickups, and other parts for inspection and selection. Of course, some of the on-location fun is speaking with MTM program leaders like Boyer and Wainscott, who love guitars as much as you do and are happy to swap stories.
Whether by email, which will likely be followed up by a call from Boyer, or in person, the conversation that starts a MTM order begins with questions about body style, neck preference, electronics configuration, and the finish type and treatment.
“On the cosmetic side, we can go as far as you want to, with any color or finish you want.”—Gibson’s Dustin Wainscott
At the Gibson Garage Nashville, Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate in charge of MTM at that location, brandish a pair of custom-ordered instruments.
Photo by Ted Drozdowski
Essentially, any Gibson body currently in production and most historic appointments from that model’s history—and some from other compatible Gibson models—can be used for an MTM order. After selecting the white wood, as slabs are called in lutherie, “figuring out the pickup layout, the neck profile, and the tailpiece you want is the next step,” says Wainscott. “Then you get into the electronics and the look of the guitar: pickup selection, coil-splitting, what color or finish hardware, a glossy or flat finish, any Murphy Lab aging.
“Non-proprietary parts can sometimes be a roadblock. Typically, we’d use our pickups, for example, so if somebody makes a request for a pickup outside of Gibson’s, I try to steer them toward something we have that’s similar. You’ve got to play in the Gibson sandbox.” Stepping outside of historic model-design parameters, which would require re-engineering, is also a no-fly. That means don’t ask for a Les Paul with a Firebird neck, or an Explorer with a 3-on-a-side headstock. That said, there is a lot of wiggle room within the company’s catalog, and “on the cosmetic side, we can go as far as you want to, with any color or finish you want,” adds Wainscott. Personalized headstocks are also a popular option.
A Made to Measure order’s price starts with a $500 charge on top of a model’s current tag, and can increase depending on the complexity of wiring, finish, inlays, etc. Wainscott notes that about 30 percent of the Custom Shop’s business is Made to Measure.
“We also do a lot of recreating of models you’ve seen in the past that aren’t available now,” adds Boyer. “So, we can’t make a Jimmy Page Les Paul with his name on it, per se, but if you want a Les Paul Custom with three pickups, a Bigsby, a 6-position switch, and all that, we can do it for you.”
Kiesel’s Family Style
Kiesel can get as rad as you wanna be, including characterful flourishes like this naturally figured wood with pools of radiant blue finish and an organically striking neck.
Kiesel Guitars has essentially always been a custom-order builder, even if its name and line of business has evolved. The L.C. Kiesel Company was founded in 1946 by Lowell Kiesel as a manufacturer of pickups he sold from the back pages of magazines. As it grew, he renamed it after two of his sons, Carson and Gavin, as the well-known brand Carvin, which became famous as a maker of quality guitars, amps, and instrument parts. In 2015, the company split, Lowell’s son Mark and his son Jeff established the guitar-building operation under the Kiesel name. Today, thanks to their high-caliber construction and endorsees like Allan Holdsworth, Devin Townsend, Craig Chaquico, Jason Becker, and Johnny Hiland, the company makes more than 4,000 custom-order guitars a year.
“We have four types of construction: bolt-on, set-neck, set-through, and neck-through,” explains VP Jeff Kiesel. The company also offers the unusual choice of nine different headstocks, which most manufacturers limit to one style as part of branding, and sans-headstock models, which Kiesel began making in 2012 with the debut of its Allan Holdsworth model. All Kiesel headstocks have an 8 1/2-degree tilt, to create a steeper string angle over the nut, which can potentially improve tone and sustain.
At work on a body in the Kiesel factory, which produces about 4,000 custom-order guitars annually.
“We’re appealing to everybody because we do so many different things.”—Jeff Kiesel
“We never build the headstock separate from the neck and then scarf joint them in—it’s all one piece,” Kiesel adds. Necks are also quarter-sawn, with a two-way truss rod, dual carbon-fiber reinforcement rods, stainless steel frets, and Lunimlay side dots.
After that, ordering a Kiesel is all about options. There are 56 models, including signatures, to choose from. Once you select a model on the company’s website, you’re taken to a page that includes a builder menu. Kiesel’s lowest-priced models, including the Delos, start at $1,649, while the top-priced, flagship K-Series model starts at $4,399.
The Aries, one of Kiesel’s most popular guitars, starts at a base of $1,699 with a bolt-on neck and has a menu that includes, under general options, right- or left-hand orientation; the choice of 6, 7, 8, or 9 strings; multiscale necks; and 25 1/2", 26 1/2", or 27" scale lengths. Under body options, you can select beveled or unbeveled edges, and eight different body and 16 different top woods. There are more than 80 finishes to choose from, and 14 variations on the Kiesel logo. The neck options are equally rich, with five fretboard radius selections plus choices for neck wood, three neck profiles, inlays, truss rod covers, and more. The electronic options boast four pickup configurations, five different Kiesel neck and bridge pickup models, and additional alternatives. It’s easy to get lost in the woods, but when you emerge, an image of your guitar with all its appointments, generated as you make your choices, is waiting for you.
“Our lead time is seven to 12 weeks,” Kiesel says, “and we offer a 10-day trial period unless somebody gets too wild on their options.” Anyone ordering a guitar is welcome to phone the company to talk over their order, and Kiesel highly recommends that first-time buyers call.
While Kiesel Guitars once had a reputation as a shredder-axe factory, Jeff Kiesel explains that’s changed over the past decade. “Our demographic is not set anymore,” he shares. “We’re appealing to everybody because we do so many different things. We can build a very classy jazz-style neck pickup on a semi-hollow guitar that you can play some amazing Frank Gambale licks on. And then we can turn around and build a guitar that will do some really technical modern metal, like Marc Okubo. We can build really wild or really classy, and that’s created so much growth within our company.”
Fender’s Mod Shop
Ted created this “dream Strat” with a silverburst finish, noiseless single-coils, and a 2-Point Deluxe Synchronized Tremolo Bridge using Fender’s Mod Shop online tool.
Like Gibson, Fender’s Mod Shop is about personalizing classic templates—in this case, the Strat, Tele, Jaguar, Jazzmaster, P and J basses, and Acoustasonic Telecasters and Jazzmasters. And while the program was birthed in 2014 as the American Design Experience, it evolved into the Mod Shop and has continued to improve, most recently with an update this April that made the online menu easier to use and added more options.
“We know that 80 percent of customers will be loyal to brands where they can personalize and customize,” says Shannon Stokes, Fender’s VP of eCommerce. “So the whole online user experience has been finessed. It’s much easier to navigate on both desktop and mobile. You move through it choosing the orientation of the guitar, the finish … everything through the pickguard, the hardware.”
Justin Norvell, Fender’s VP of product, observes, “This is a playground, and you’re able to just mess around and see what appeals to you. We allow people to save their configurations to PDFs, and they can share them and send them out,” akin to trading cards. “There’s an exponential number of people that might sit on their favorite design for a year before they actually place an order.” Some hardcore fans buy multiple variations of a favorite-style guitar over time, “because you can engrave the neck plate, collect multiple finishes, and other cool stuff. This is an area where selection runs wild for lefties, too,” he adds.
Fender’s Justin Norvell with his own dream machine: an American Professional Jazzmaster in mystic seafoam.
“This is an area where selection runs wild for lefties, too.”—Fender’s Justin Norvell
“What’s amazing to me,” says Shannon Stokes, Fender’s VP of eCommerce, “is the number of people ordering black, white, and sunburst. I would think the rarer colors would be the thing.”
The cost of a Mod Shop guitar is an upcharge of several hundred dollars, with certain customizations increasing the tab. I decided to jump in and outfit a Strat, with a base price of $2,085, to my taste. After selecting the right-hand player’s orientation, I chose an alder body with a silverburst finish from a palette of nearly 50 colors and wood offerings that also included chambered ash, mahogany, and roasted pine. For the neck, I went with solid rosewood with Fender’s deep-C profile. Eight maple variations were also available. That neck option automatically led me to a rosewood fretboard, and then I hunted through 16 pickup configurations before stopping at the Generation 4 Noiseless Stratocaster set. I opted for a 4-ply black pearl pickguard, and aged white plastic controls and pickup frames. Next, from three bridge choices I tapped a 2-Point Deluxe Synchronized Tremolo Bridge. Chrome Fender strap lock buttons would do the job, since I’ve had un-strap-locked guitars fall to the stage at gigs in years past. For strings, a set for .010s, and the only case option is deluxe molded plastic with a fuzzy interior. Total cost: $2,175, which is not bad for those modest-but-swell appointments. I also downloaded a PDF, so you can see what I designed. Unhappy with the purchase? It can be returned within 30 days for a refund or exchange, plus shipping.
There’s about a half-dozen builders in the Mod Shop, but workers from the normal production line can be called in when there is an uptick in commissions, Norvell explains.
“What’s amazing to me,” says Stokes, “is the number of people ordering black, white, and sunburst. I love the satin orange because it’s vibrant, different. I would think the rarer colors would be the thing.” But players often look for instruments that are evocative of classic guitars they’ve seen. And 6-string dreams do come in all shades.
Well-designed pickups. Extremely comfortable contours. Smooth, playable neck.
Middle position could use a bit more mids. Price could scare off some.
$2,999
Ernie Ball Music Man StingRay II
A surprise 6-string collaboration with Cory Wong moves effortlessly between ’70s George Benson and Blink-182 tones.
Announced at the 2025 NAMM show, Cory Wong’s new collaboration with Ernie Ball Music Man scratched an itch—namely, the itch for a humbucker-loaded guitar that could appease Wong’s rock-and-R&B alter ego and serve as complement to his signature Fender Strat. Inspiration came from no further than a bandmate’s namesake instrument. Vulfpeck bassist Joe Dart has a line of signature model EBMM basses, one of which uses the classic StingRay bass body profile. So, when Wong went looking for something distinctive, he wondered if EBMM could create a 6-string guitar using the classic StingRay bass body and headstock profile.
Double the Fun
Wong is, by his own admission, a single-coil devotee. That’s where the core of his sound lives and it feels like home to him. However, Wong is as inspired by classic Earth, Wind & Fire tones and the pop-punk of the early ’90s as he is by Prince and the Minneapolis funk that he grew up with. The StingRay II is a guitar that can cover all those bases.
Ernie Ball has a history of designing fast-feeling, comfortable necks. And I can’t remember ever struggling to move around an EBMM fretboard. The roasted maple C-shaped neck here is slightly thicker in profile than I expected, but still very comfortable. (I must also mention that the back of the neck has a dazzling, almost holographic look to the grain that morphs in the light). By any measure, the StingRay II’s curves seemed designed for comfort and speed. Now, let’s talk about those pickups.Hot or Not?
A few years ago EBMM introduced a line of HT (heat-treated) pickups. The pickups are built with technology the company used to develop their Cobalt and M-Series strings. A fair amount of the process is shrouded in secrecy and must be taken on faith, but EBMM says treating elements of the pickup with heat increases clarity and dynamic response.
To find out for myself, I plugged the StingRay II into a Fender Vibroverb, Mesa/Boogie Mark VII, and a Neural DSP Quad Cortex (Wong’s preferred live rig). Right away, it was easy to hear the tight low end and warm highs. Often, I feel like the low end from neck humbuckers can feel too loose or lack definition. Neither was the case here. The HT pickup is beautifully balanced with a bounce that’s rich with ES-335 vibes. Clean tones are punchy and bright—especially with the Vibroverb—and dirty tones have more room for air. Individual notes were clear and articulate, too.
Any guitar associated with Wong needs a strong middle-position or combined pickup tone, and the StingRay II delivers. I never felt any significant signal loss in the blended signal from the two humbuckers, even if I could use a bit more midrange presence in the voicing. The midrange gap is nothing an EQ or Tube Screamer couldn’t fix, though. And not surprisingly, very Strat-like sounds were easy to achieve for having less midrange bump.
Knowing Wong’s love for ’90s alt-rock, I expected the bridge pickup to have real bite, and it does, demonstrating exceptional dynamic range and exceptional high-end response that never approached shrill. Nearly every type of distortion and overdrive I threw at it sounded great, but especially anything with a scooped-mid flavor and plenty of low end.
The Verdict
By any measure, the StingRay II is a top-notch, professional instrument. The fit and finish are immaculate and the feel of the neck makes me wonder if EBMM stashes some kind of secret sandpaper, because I don’t think I’ve ever felt a smoother, more playable neck. Kudos are also due to EBMM and Wong for finding an instrument that can move between ’70s George Benson tones and the hammering power chords of ’90s Blink-182. Admittedly, the nearly $3K price could give some players pause, but considering the overall quality of the instrument, it’s not out of line. Wong’s involvement and search for distinct sounds makes the StingRay II more than a tired redux of a classic model—an admirable accomplishment considering EBMM’s long and storied history.
Ernie Ball Music Man StingRay II Cory Wong Signature Electric Guitar - Charcoal Blue with Rosewood Fingerboard
StingRay II Cory Wong - Charcoal BlueAdding to the company’s line of premium guitar strapsand accessories, Fairfield Guitar Co. has introduced a new deluxe leather strapdesigned in collaboration with Angela Petrilli.
Based in Los Angeles, Petrilli is well-known to guitar enthusiasts around the world for her online videos. She is one of the video hosts at Norman’s Rare Guitars and has her own YouTube lesson series, the Riff Rundown. She also writes, records and performs with her original band, Angela Petrilli & The Players, and has worked with Gibson, Fender, Martin Guitars, Universal Audio, Guitar Center and Fishman Transducers.
Angela Petrilli's eye-grabbing signature strap is fully hand cut, four inches wide and lightly padded, so it evenly distributes the weight of the instrument on the shoulder and offers superb comfort during extended play. The front side features black "cracked" leather with turquoise triple stitching. The "cracked" treatment on the leather highlights the beautiful natural marks and grain pattern – and it only gets better with age and use.The strap’s back side is black suede for adhesion and added comfort, with the Fairfield Guitar Co. logo and Angela's name stamped in silver foil.
Features include:
- 100% made in the USA
- Hand cut 4” wide leather strap with light padding -- offering extra comfort for longgigs and rehearsals.
- Black suede back side avoids slipping, maintains guitar’s ideal playing position.
- Length is fully adjustable from 45” - 54” and the strap has two holes on thetailpiece for added versatility.
The Fairfield Guitar Co. Angela Petrilli signature strap is available for $150 online at fairfieldguitarco.com.