GEWA music has recently announced the acquisition of the Ovation guitar brand from longtime partner, Drum Workshop, Inc.
GEWA music has recently announced the acquisition of
the Ovation guitar brand from longtime partner, Drum Workshop, Inc. Associated brands Adamas
and Applause are also included as part of the deal that was inked in September of this
year.
In 2015 DW became owner of the legendary guitar maker as part of a multi-brand acquisition
from Fender/KMC. GEWA was immediately awarded exclusive Ovation distribution rights
throughout Europe and soon after, began developing proprietary Ovation designs for the European
market. GEWA’s long history of manufacturing and distributing string instruments has
been and will remain an important asset to the successful continuation of the legacy brand.
February 1, 2021will see GEWA Music USA taking over Ovation distribution from Drum Workshop
in the United States, while international retail partners already serviced by GEWA will continue
as before. Moving forward, Ovation‘s New Hartford Custom Shop will focus on the manufacturing
of high-quality Adamas models. These hand-built instruments will be available for
viewing directly on the Ovation website and will be available for purchase through the brands‘s
worldwide network of "Ovation PLUS Retailers".
"We look forward to using our knowledge and expertise in the guitar field to link new ideas and
concepts with one of the most legendary guitar brands of the 1970/1980s. We are already
working on the implementation of several ideas that will soon be presented to our worldwide
Ovation fans & trade partners. No other guitar brand has shaped the sound of the 1970s and
1980s like Ovation. It is a very special challenge to continue the legendary story that began with
Charles Kaman's vision. We dedicate ourselves to this with a lot of enthusiasm! We would like to
thank Drum Workshop for the fair and open discussions and the good cooperation over the past
years."
the Ovation guitar brand from longtime partner, Drum Workshop, Inc. Associated brands Adamas
and Applause are also included as part of the deal that was inked in September of this
year.
In 2015 DW became owner of the legendary guitar maker as part of a multi-brand acquisition
from Fender/KMC. GEWA was immediately awarded exclusive Ovation distribution rights
throughout Europe and soon after, began developing proprietary Ovation designs for the European
market. GEWA’s long history of manufacturing and distributing string instruments has
been and will remain an important asset to the successful continuation of the legacy brand.
February 1, 2021will see GEWA Music USA taking over Ovation distribution from Drum Workshop
in the United States, while international retail partners already serviced by GEWA will continue
as before. Moving forward, Ovation‘s New Hartford Custom Shop will focus on the manufacturing
of high-quality Adamas models. These hand-built instruments will be available for
viewing directly on the Ovation website and will be available for purchase through the brands‘s
worldwide network of "Ovation PLUS Retailers".
"We look forward to using our knowledge and expertise in the guitar field to link new ideas and
concepts with one of the most legendary guitar brands of the 1970/1980s. We are already
working on the implementation of several ideas that will soon be presented to our worldwide
Ovation fans & trade partners. No other guitar brand has shaped the sound of the 1970s and
1980s like Ovation. It is a very special challenge to continue the legendary story that began with
Charles Kaman's vision. We dedicate ourselves to this with a lot of enthusiasm! We would like to
thank Drum Workshop for the fair and open discussions and the good cooperation over the past
years."
Hans-Peter Messner CEO/President GEWA music GmbH
“We couldn‘t be more pleased that GEWA will be shepherding this important guitar brand into
the future. Their knowledge in this area and dedication to carrying on the Ovation tradition of
innovation and player-friendly design means Ovation is in excellent hands going forward. We
congratulate Hans-Peter Messner and the entire GEWA team on being part of this brand’s ongoing
story.“
Chris Lombardi CEO/President Drum Workshop Inc.
Responsible at GEWA music are long-time guitar specialist and GEWA Guitars product manager
Uwe Prüßner. GEWA Guitars Marketing Manager Thomas Neuhierl will oversee artist relations
and marketing efforts. Rick Hall will remain an intregal part of the Ovation team, supporting
GEWA Guitars team as Sales & Marketing Specialist.
For further information and news follow GEWA Guitars and/or Ovation Guitars at:
Web: ovationguitars.com
Facebook: GEWA Guitars & Ovation Guitars
Instagram: GEWA Guitars & Ovation Guitars
To learn more about Ovation visit ovationguitars.com/theovationstory
ABOUT GEWA MUSIC
Since 1925, GEWA music has become one of the worlds leading manufacturers and distributors
of musical instruments. GEWA provides retailers and other distributors in almost every category
of musical instruments. GEWA is separated into the following divisions: GEWA Keys, GEWA
Strings, GEWA Guitars, GEWA Winds and GEWA Drums. GEWA music is located in Adorf, Saxony,
in an area of Germany known for a long lasting tradition in instrument making and since the
early 1970th as the European cluster No.1 for micro and nano chip technology. GEWA is proud
to manufacture professional Instruments such as String bow instruments, Digital Pianos, Digital
drums as well as Cases für musical instruments under the brand „GEWA Made in Germany“ at
the companies headquarters in Adorf, Germany. Products under the brand of „GEWA German
Engineered“ or „PURE GEWA“ are manufactured in GEWA’s newly opened centralized Asian
manufacturing plant in the city of Wuqiang, China. GEWA’s centralized warehouse is located at
the headquarters in the center of Europe, which is where GEWA fulfills the demands of European
and international distributors and retailers. GEWA has subsidiaries and offices in almost
every European country, as well as in the United States of America and China. GEWA music is a
multi-lingual company, which is able to communicate in more than 14 different languages and
create marketing content for each GEWA Division based on regional requests and demand.
ABOUT GEWA MUSIC
Since 1925, GEWA music has become one of the worlds leading manufacturers and distributors
of musical instruments. GEWA provides retailers and other distributors in almost every category
of musical instruments. GEWA is separated into the following divisions: GEWA Keys, GEWA
Strings, GEWA Guitars, GEWA Winds and GEWA Drums. GEWA music is located in Adorf, Saxony,
in an area of Germany known for a long lasting tradition in instrument making and since the
early 1970th as the European cluster No.1 for micro and nano chip technology. GEWA is proud
to manufacture professional Instruments such as String bow instruments, Digital Pianos, Digital
drums as well as Cases für musical instruments under the brand „GEWA Made in Germany“ at
the companies headquarters in Adorf, Germany. Products under the brand of „GEWA German
Engineered“ or „PURE GEWA“ are manufactured in GEWA’s newly opened centralized Asian
manufacturing plant in the city of Wuqiang, China. GEWA’s centralized warehouse is located at
the headquarters in the center of Europe, which is where GEWA fulfills the demands of European
and international distributors and retailers. GEWA has subsidiaries and offices in almost
every European country, as well as in the United States of America and China. GEWA music is a
multi-lingual company, which is able to communicate in more than 14 different languages and
create marketing content for each GEWA Division based on regional requests and demand.
ABOUT DRUM WORKSHOP INC.
Founded in 1972, Drum Workshop, Inc. is a family-owned and operated musical instrument
company best known for designing and manufacturing award-winning drums, pedals,
hardware and accessories under the DW® brand name. Other Drum Workshop brands
include Latin Percussion and Pacific Drums and Percussion. The company is also the exclusive
worldwide manufacturer and distributor of Gretsch Drums. Current endorsers
across all brands include Phil Collins, Chad Smith, Sheila E., Mick Fleetwood, Dave Grohl,
Don Henley and Tommy Lee and many others. Drum Workshop, Inc. is headquartered in
Oxnard, California. For more information visit www.dwdrums.com Follow us
on Facebook and TwitterGEWA music has recently announced the acquisition of
the Ovation guitar brand from longtime partner, Drum Workshop, Inc. Associated brands Adamas
and Applause are also included as part of the deal that was inked in September of this
year.
In 2015 DW became owner of the legendary guitar maker as part of a multi-brand acquisition
from Fender/KMC. GEWA was immediately awarded exclusive Ovation distribution rights
throughout Europe and soon after, began developing proprietary Ovation designs for the European
market. GEWA’s long history of manufacturing and distributing string instruments has
been and will remain an important asset to the successful continuation of the legacy brand.
February 1, 2021will see GEWA Music USA taking over Ovation distribution from Drum Workshop
in the United States, while international retail partners already serviced by GEWA will continue
as before. Moving forward, Ovation‘s New Hartford Custom Shop will focus on the manufacturing
of high-quality Adamas models. These hand-built instruments will be available for
viewing directly on the Ovation website and will be available for purchase through the brands‘s
worldwide network of "Ovation PLUS Retailers".
"We look forward to using our knowledge and expertise in the guitar field to link new ideas and
concepts with one of the most legendary guitar brands of the 1970/1980s. We are already
working on the implementation of several ideas that will soon be presented to our worldwide
Ovation fans & trade partners. No other guitar brand has shaped the sound of the 1970s and
1980s like Ovation. It is a very special challenge to continue the legendary story that began with
Charles Kaman's vision. We dedicate ourselves to this with a lot of enthusiasm! We would like to
thank Drum Workshop for the fair and open discussions and the good cooperation over the past
years."
Hans-Peter Messner CEO/President GEWA music GmbH
“We couldn‘t be more pleased that GEWA will be shepherding this important guitar brand into
the future. Their knowledge in this area and dedication to carrying on the Ovation tradition of
innovation and player-friendly design means Ovation is in excellent hands going forward. We
congratulate Hans-Peter Messner and the entire GEWA team on being part of this brand’s ongoing
story.“
Chris Lombardi CEO/President Drum Workshop Inc.
Responsible at GEWA music are long-time guitar specialist and GEWA Guitars product manager
Uwe Prüßner. GEWA Guitars Marketing Manager Thomas Neuhierl will oversee artist relations
and marketing efforts. Rick Hall will remain an intregal part of the Ovation team, supporting
GEWA Guitars team as Sales & Marketing Specialist.
For further information and news follow GEWA Guitars and/or Ovation Guitars at:
Web: ovationguitars.com
Facebook: GEWA Guitars & Ovation Guitars
Instagram: GEWA Guitars & Ovation Guitars
To learn more about Ovation visit ovationguitars.com/theovationstory
ABOUT GEWA MUSIC
Since 1925, GEWA music has become one of the worlds leading manufacturers and distributors
of musical instruments. GEWA provides retailers and other distributors in almost every category
of musical instruments. GEWA is separated into the following divisions: GEWA Keys, GEWA
Strings, GEWA Guitars, GEWA Winds and GEWA Drums. GEWA music is located in Adorf, Saxony,
in an area of Germany known for a long lasting tradition in instrument making and since the
early 1970th as the European cluster No.1 for micro and nano chip technology. GEWA is proud
to manufacture professional Instruments such as String bow instruments, Digital Pianos, Digital
drums as well as Cases für musical instruments under the brand „GEWA Made in Germany“ at
the companies headquarters in Adorf, Germany. Products under the brand of „GEWA German
Engineered“ or „PURE GEWA“ are manufactured in GEWA’s newly opened centralized Asian
manufacturing plant in the city of Wuqiang, China. GEWA’s centralized warehouse is located at
the headquarters in the center of Europe, which is where GEWA fulfills the demands of European
and international distributors and retailers. GEWA has subsidiaries and offices in almost
every European country, as well as in the United States of America and China. GEWA music is a
multi-lingual company, which is able to communicate in more than 14 different languages and
create marketing content for each GEWA Division based on regional requests and demand.
ABOUT DRUM WORKSHOP INC.
Founded in 1972, Drum Workshop, Inc. is a family-owned and operated musical instrument
company best known for designing and manufacturing award-winning drums, pedals,
hardware and accessories under the DW® brand name. Other Drum Workshop brands
include Latin Percussion and Pacific Drums and Percussion. The company is also the exclusive
worldwide manufacturer and distributor of Gretsch Drums. Current endorsers
across all brands include Phil Collins, Chad Smith, Sheila E., Mick Fleetwood, Dave Grohl,
Don Henley and Tommy Lee and many others. Drum Workshop, Inc. is headquartered in
Oxnard, California. For more information visit www.dwdrums.com Follow us
on Facebook and Twitter
