Artists and retailers can log in and view the easy-to-use online custom pick shop.
Anaheim, CA (Jan 18, 2012) – D’Addario and Planet Waves launch the online Build a Pick Program exclusively for artists and retailers to create their own unique picks perfect for tour merchandise, in-store sales, online sales, or limited edition promotional items. It is also a great way for bands to supplement their merchandising revenue.
Artists and retailers can log in and view the easy-to-use online custom pick shop. There, they can use the interface for creating, previewing images, adding text, customizing fonts, color, and image positioning. Users can also select four-color high resolution digital graphics and photos to be printed on the celluloid picks. Picks are available in medium, heavy and extra-heavy and are packaged as 10-packs in Planet Waves’ signature “daisy” format. Artists can create up to four different pick facings for each collection.
The minimum required quantity is 100 10-packs per order. The special packaging makes the picks suitable for re-sale with UPC, item number and description printed on the label. Artists and retailers should allow three weeks for delivery after ordering their custom-made picks.
With his idiosyncratic style and spare Tele-driven setup, the inventive guitarist twists roots music on his new groove-centric album, Get It!
Rick Holmstrom says he spends “a lot of time not listening to guitar. I like trying to imagine the guitar taking the place of saxophone, Ahmad Jamal’s piano, or Mose Allison’s piano. Like Billie Holiday, who does those weird little micro bends that the great singers do—how can you get a feeling like that on the guitar?”
For Holmstrom, the answer is a style that blurs the lines between traditional blues—the genre where he’s invested most of his nearly 40-year career—and a place on the edge of the envelope, where chromatic lines, finger-crafted imitations of slide, microtonal bends, and a devout belief in the unerring power of the groove telegraph his vision. Those elements plus his clean and spanky and typically Tele-driven tone have made him Mavis Staples’ music director since 2007 and caught the ear of Ry Cooder. His ability to conjure the spirit of Mavis’ late dad, Pops Staples, on her renditions of Staple Singers classics is uncanny, yet still retains Holmstrom’s distinctive flavor.
While his resume most certainly slants toward the old-school—he’s toured with harmonica aces William Clarke, Johnny Dyer, and Rod Piazza, and recorded with Jimmy Rogers, Billy Boy Arnold, and Booker T. Jones—he’s also added spectral playing to the R.L. Burnside space-straddling classic Wish I Was in Heaven Sitting Down and recorded a solo album in 2002, Hydraulic Groove, that seamlessly wedded funk, trip-hop, ambient electronics, and roots music. In a less conservative place than the blues market, it would’ve been widely heralded as the masterpiece cognoscenti know it to be.
Bubbles - Rick Holmstrom
Now, he’s got a new instrumental album called Get It! that’s a funky and emotive showcase for his style; chasing down his passion for the almighty groove but doing so along his distinctive path where bends get weird (“Weeping Tana”), melodies swing hard (“Robyn’s Romp”), the great spirits of the genre are summoned (“King Freddie”), the strains of Morocco echo (“Taghazout”), and hip-hop-sample-worthy rhythm tracks (“Kronky Tonk”) do some heavy lifting.
Holmstrom’s journey started as a kid in Fairbanks, Alaska. His father, a local DJ, exposed Holmstrom to the blues, soul, and R&B that would define his career. No doubt the Staple Singers’ hits like “I’ll Take You There” and “Freedom Highway,” both part of Mavis’ live sets today, were on heavy rotation.
“Let’s get past all this existential, post-apocalyptic doom and have a funky good time.”
Cooder played a role in his arrival as Mavis’ musical right hand. “My band opened up for Mavis on the Santa Monica Pier,” he relates. “We get off the stage, and the promotor says, ‘Her band is stuck at LAX, but Mavis is here. Can you back her for a few songs?’ We didn’t really know her songs, but we played three or four.
“As I was walking off the stage, a guy with yellow glasses tapped me on the shoulder, and it was Ry Cooder. Ry was producing a record of Mavis’, and he liked the way we played with her. He kept telling Mavis, I guess during the session, ‘I really dug that band that played with you.’ Then our first gig with her, unbelievably, was The Tonight Show. [Laughs.]”
“The album is all my ’53 Tele except for two songs,” Holmstrom says. “It’s the variety of sounds you can get out of them. ‘All About My Girl’—that’s the neck pickup. It sounds like it could be a hollowbody. The middle is pure Stax or Motown, and then the bridge is whatever you want.”
Photo by Brad Elligood
Holmstrom’s individuality is even more surprising considering he cut his teeth during the 1980s blues explosion. While he was digging on Chicago, New Orleans, Stax, and Motown, everyone else was fixated on a particular player out of Austin, Texas. “I didn’t want anything to do with Stevie Ray Vaughan,” he says. “And that’s no diss at all. He’s a really great guitar player. But when he came out, I was like 12 years old. Playing was still an option for me. Then he came along, and it was almost enough to give up guitar.
“All you had to do was look around and see all these guys that were copying him. Everybody had a Strat, a hat, some boots, and a Super Reverb,” he explains. “So, I got a big hollowbody with a single P-90 and no cutaway and tried to learn saxophone and big band horn-section melodies.”
In forging his own way, Holmstrom sidestepped the blues-shred of those years. Preferring to let his parts breathe, he fills that space with … nothing. Check out his solo on “Looky Here” from Get It! The guy sometimes drops out for a full measure. He even ends the solo by basically not playing at all for the last two bars. Not surprisingly, it wasn’t a guitarist who inspired this restraint.
Looky Here
When Rick Holmstrom was writing his new album, Get It!, the songs started with him developing melodies by singing them, then transposing them to guitar.
“Years ago, we were playing in Boston with Mavis,” Holmstrom recalls. “We got there a night early, and Ahmad Jamal was playing. He would break down a melody and only use two of the notes. It draws you in because you’re not hearing all the notes that could be there. Your brain is allowed to imagine the rest. That was a life-changing gig for me.”
Like his playing, Holmstrom’s songwriting is also decidedly non-guitar-centric. Instead of plugging in, turning up, and going for it, he says he listens. “When I’m making up songs or getting a groove going, I’ll hum or sing to myself,” he says. “Then I'll think, ‘Where does this melody go next?’ I’m not playing the guitar at that point. I’m humming it and singing it to myself. ‘Does that flow? Okay, now let’s go back and learn that on guitar.’”
Of course, the contemporary zeitgeist—not just a quest for melody—also played a role on the creation of Get It!
Rick Holmstrom’s Gear
Holmstrom primarily picks with his fingers but will revert to a pick for some solos to achieve a sharper attack and a more gain-colored tone.
Photo by Joseph A. Rosen
Guitars
1953 Fender Telecaster with Ron Ellis neck pickup and ’50s Fender lap-steel bridge pickup
1955 Les Paul Special with phase switching
1940s Gibson ES-150
Effects
SIB Electronics Echodrive
’60s Fender Reverb Tank
Milkman The Amp (used as a preamp for the rented AC15 when touring)
Vox AC15 (rented backline when touring, with EL84 tubes)
Strings
D’Addario (.011–.050)
“It was January ’21 and my previous record, See That Light, hadn’t even come out. Then the insurrection happened, and it started to drive me nuts,” he says. “I’m watching MSNBC and reading The Times and stuff, and it was really bugging me. The only thing I could figure to do was get creative and get my mind off it. I booked a session and started making drum loops of grooves that I thought might work.”
While the world’s events have led some artists to exercise their struggles via dark, introspective works, Holmstrom went the other way. Get It! is all about having a good time, feeling free, and reminding us of a simpler, joyful way of looking at the world. “I wanted this record to be something you might put on when you get your friends together or when you’re having a barbecue,” he says. “Let’s get past all this existential, post-apocalyptic doom and have a funky good time.”
“I’ve gotten to the point where I hate guitar pedals.”
While the album is crammed with great blues, songs like “Surfer Chuck” and “Taghazout” play with ’60s surf rock, sultry Middle Eastern motifs, and whatever else caught Holmstrom’s fancy. “FunkE3,“ in particular, with its percolating Meters-style groove and stylistic shifts, shows how far Holmstrom and crew can go.
That one had been hanging around a while. “We did a tour years ago with Mavis, where Joan Osborne opened, and we also backed Joan,” Holmstrom relates. “One of our background vocalists said, ‘Man, why don’t you walk her off with an instrumental, and then, boom, go right into the Mavis set?’ So ‘FunkE3’ is the song I started working on and ended it up being that [transitional] song a lot of nights.”
Even with a wide breadth of styles on Get It!, the album’ssound and production are the secret behind its gleefully old-school character. Inspired by classic ’50s and ’60s blues albums, the musicians tracked together, in the moment, without overthinking. “I was always trying to make things sound like Chess Records in the ’50s—like that Little Walter, Muddy Waters kind of thing,” Holmstrom says. “You can tell it’s three instruments really close to each other, with some bleed.” The other two musicians in the room were Steve Mugalian on drums and Gregory Boaz on bass.
Rick Holmstrom’s band on Get It! are also his touring partners: drummer Steve Mugalian and bassist Gregory Boaz.
Photo by Brad Elligood
Holmstrom’s commitment to tradition also permeates his guitar sound. From beginning to end, he smothers the album with vintage-style amp tones from a small combo with a split pedigree. “I used a very tiny guitar amp called a Bronson. It’s a weird Valco-made amp from the ’50s. I had a buddy of mine turn it into, like, a mid-’50s tweed Tremolux. It’s a great-sounding, magical little amp.”
Despite the wide range of gain used throughout the new album, the Bronson’s onboard tremolo, a tube-driven SIB Electronics Echodrive delay, and a 1960s Fender Reverb Tank are all the effects Holmstrom used. Even that may have bordered on too much for him.
“I’ve gotten to the point where I hate guitar pedals,” he says. “I absolutely hate them. Ideally, I would love to plug straight into an amp. No 9-volt power, no wall warts, no skinny little power cables that are going to break right before the gig. I would rather use my hands.”
“I was always trying to make things sound like Chess Records in the ’50s—like that Little Walter, Muddy Waters kind of thing.”
So how does he get all his sounds? Like everything else, the old-school way. “I turn the volume of my guitar down and pick a lot with my fingers. Then, if I turn the volume on the guitar all the way up and pick with a pick, it’s pretty gain-y.”
Not surprisingly, Holmstrom also prefers vintage guitars. Save for a couple of tunes, the entire album was recorded with only one of them. “The album is all my ’53 Tele except for two songs,” he says. “It’s the variety of sounds you can get out of them. ‘All About My Girl’—that’s the neck pickup. It sounds like it could be a hollowbody. The middle is pure Stax or Motown, and then the bridge is whatever you want.”
As versatile as the Fender Tele is, the songs “King Freddie” and “Pour One Out” begged for something different. And though that something else—a 1955 Gibson Les Paul Special—is also a drool-worthy vintage piece, this one was different. “It has an out-of-phase, push-pull tone knob on the bridge pickup,” Holmstrom says. “I can blend the amount of out-of-phase so that it’s not completely nasally thin. It’s what Peter Green did, I’m sure, with his Les Paul. All points lead back to the blues, really.”
Erlee Time - Rick Holmstrom
In this live performance video of “Erlee Time,” from Get It!, Rick Holmstrom demonstrates his playful bends, joyful sense of melody, and the vintage Tele tone that’s part of his signature.
Gibson partners with the Everly Brothers family for a limited-edition acoustic guitar equipped with AA flame maple and capped with dual pickguards.
Equipped with a AA flame maple back and sides paired with a thermally aged Sitka spruce top, the guitar is capped with the dual pickguards that The Everly Brothers made famous. The Everly Brothers SJ-200 features a stunning Ebony finish and also has essential SJ-200 cosmetic appointments including classic mother-of-pearl graduated crown inlays on the rosewood fretboard, as well as a “Moustache” bridge with four bar mother-of-pearl inlays. The bridge saddle, nut and bridge pins are bone, while Gold Grover Rotomatic tuners ensure solid tuning stability; an SJ-200 hardshell acoustic guitar case is included.
Alongside the release of the SJ-200, on Friday, June 17, the 17-track compilation album HEY DOLL BABY, will be released worldwide via Warner Records. On Father’s Day, Sunday, June 19, 2022, the star-studded virtual concert, “Hey Doll Baby Festival: Celebrating The Lives & Music Of The Everly Brothers” will feature the legendary songs of The Everly Brothers will air in full on Sunday, June 19 at 4 p.m. ET/1 p.m. PT on the official Everly Brothers’ YouTube, Facebook, and Website.
Everly Brothers SJ-200
Beginning June 14, Gibson will release the limited-edition Everly Brothers SJ-200 acoustic guitar and the Everly Brothers x Gibson capsule apparel collection, onwww.everlybrothers.com and www.gibson.com. $7,999.00 USD. Only 30 of the Everly Brothers SJ-200 guitars will be available.
Johnson has several signature Stratocaster models including this Thinline, which Fender debuted in 2018.
Photo by Max Crace
The guitar virtuoso sifted through his vaults for the nuggets that began his two new albums, The Book of Making and Yesterday Meets Today, and then let inspiration take over.
Eric Johnson knows that excessive pride gets in the way of true progress, and that having extraordinary talent doesn’t beget personality or, simply put, make you better than anyone else. “I’ve spent so long being involved in [playing music] that, at one point, you take a break and go, ‘Yeah, but that’s not me—that’s just something I do. Who am I?’” he shares. “Regardless of how well you do it and how appreciated you are, it’s not like a carte blanche calling card that gives you any kind of real entitlement in life. If you think it does, then you don’t know who you are.”
That philosophy, along with his passion for the instrument, has, over time, superseded any ego-inflating diversions that can come from fame. And rather than resting on his legacy, the guitarist is building on it with the release of two albums: The Book of Making and Yesterday Meets Today. The records came together in a process of creative reconnaissance, where Johnson dove into his vault of recordings to find forgotten song ideas that could be polished, fleshed out, and rejuvenated for release.
Eric Johnson - Soundtrack Life (Official Visualizer)
The 18 tracks that collectively make up both albums include those that fit into a classic Johnson style, such as the brightly textured lead single from The Book of Making, “Soundtrack Life,” along with ones that explore other territories, like that album’s gentle, piano-guided “To Be Alive,” co-written with singer/guitarist Arielle, and a cover of the blues classic “Sittin’ on Top of the World” by the Mississippi Sheiks (famously covered by Howlin’ Wolf). These new compositions range from panoramic instrumentals to lilting ballads, embroidered by the guitarist’s fluid, crystalline tone and uplifting vocals. And together, they offer a new look into Johnson’s characteristic finesse.
When the last few weeks of his tour got cancelled in March 2020, Johnson, amidst the societal standstill and isolated from his bandmates, decided that the best use of his time would be to revisit his old demos and musical sketches. As he navigated through the tiny snippets, little chord changes, and other bits and pieces, he discovered that he had far more material available than expected and set to arranging and recording.
“When I take the vantage point of a listener, it’s easier to tell if stuff really has merit.”
I felt, well, if I’m going to be isolated, let me go try to find something to work on,” he says. “There’s a handful of songs that were written from scratch, and towards the end of the period I brought musicians in and we recorded new stuff. Then there’s a couple of tracks that I didn’t do anything to. They were just left over from outtakes from other records. But predominantly it was just stuff that was barely started, and I did a whole lot of work on my own.”
The songs done from scratch include “Floating Through This World” and “To Be Alive” from The Book of Making and “Hold on to Love” and “JVZ” (dedicated to Johnson’s late tour manager and guitar tech, Jeff Van Zandt) from Yesterday Meets Today. The original idea for the former album’s “My Faith in You” dates back 20 years, although its oldest song is “Love Will Never Say Goodbye,” which was built from a rough mix on a 25-year-old cassette. “That’s all I had,” Johnson says. “I couldn’t find the master take. It had synthesizer, bass, drums, and a vocal that was a little too low in level, but I just went with it. Then I added several guitars to it, and background vocals and percussion.”
Johnson’s distinctive hybrid picking technique is partly derived from steel guitar players, leading him to pluck all the strings in a chord at once. He also favors picking near the end of the pickguard, to get a warm, round tone from single notes.
Photo by Ken Settle
Twenty-five years ago, Johnson was having an especially fertile creative period, despite his reputation as a painstaking studio craftsman. His albums Venus Isle and Seven Worlds sprang from that era, and his tenure on tour with fellow maestros Joe Satriani and Steve Vai was preserved on G3: Live in Concert. And while he’s more relaxed about record-making these days, he’s no less creative or prolific. The popular virtuoso says that every time he sets out to make an album, he usually ends up making two—and stashes the excess recordings in his vault. In this case, his efforts at rekindling his past inspirations resulted in 28 tracks that were pared down to the final 18, although he intends to eventually release five or six more of the original set on an upcoming EP.
Producer Kelly Donnelly, who has worked with Johnson on eight previous albums plus his 2014 collaboration with Mike Stern, Eclectic, helped with some of the engineering, but Johnson did most of it himself. In the process, he learned something interesting about the usefulness of low-fidelity recordings: If you pair them with recordings of a higher quality, the combination can create a compelling depth of field. This meant that he was able to salvage and build upon some of his more compromised cassette recordings. “I found that to be fascinating—it was like, ‘Wow, that kind of works.’ I didn’t know that was going to happen.”
“There has to be an element of the music that has enough power and velocity to reach out to the listener, rather than just be sonically nice to listen to.”
In 2020, Johnson worked with Fender to create a replica of his 1954 “Virginia” Stratocaster, which he played on many of the tracks from The Book of Making and Yesterday Meets Today. The guitar’s body is made with the less commonly seen sassafras wood and set up with a DiMarzio bridge pickup and ’57/’62 single-coil Strat middle and neck pickups. On the albums, he played a handful of other models, including a 1957 Strat with a maple neck, a 1965 Gibson ES-345 semi-hollowbody, and a late-’50s Les Paul. He also plays a National lap steel and Danelectro Vincent Bell Coral sitar on some tracks.
When it comes to songwriting, Johnson comments that his self-proclaimed perfectionist tendency to overthink things can work against him. “The songs where you’re really pushing and striving and stressing end up sounding like that,” he says, while the ones that just flow are the ones that are, for him, most worth working on. His creative process usually begins with making recordings of musical snapshots on his iPhone. He’ll capture a phrase on guitar or piano, or sometimes record himself singing a vocal or instrumental melody to later revisit. “They’re pretty embarrassing, if anybody ever found ’em,” he laughs, referring to the latter.
Eric Johnson’s Gear
Although Johnson records with a variety of guitars, his weapon of choice—even before he immortalized his own version of the model’s sound via 1986’s Tones and 1990’s Ah Via Musicom—has long been the Fender Stratocaster.
Photo by Jim Summaria
Guitars
Eric Johnson Virginia Fender Stratocaster
1957 Fender Stratocaster
1965 Gibson ES-345
1950s Gibson Les Paul
National lap steel
Danelectro Vincent Bell Coral Sitar
Strings & Picks
D’Addario EPN110 Pure Nickel sets
Dunlop Jazz IIIs
Effects
TC Electronic Stereo Chorus
Electro-Harmonix Memory Man
Vintage Echoplex (modded for use as preamp)
’60s Dallas-Arbiter Fuzz Face
Ibanez TS9 Tube Screamer
BK Butler Tube Driver
Amps
Marshall plexi 50
Two-Rock Classic Reverb
Marshall 4x12
Fender Bandmaster Reverb
Electro-Voice speakers
Deciding which compositions to keep or toss can be a curious process. To better judge his own writing, Johnson says it’s important for him to detach and act like an audience member or listener—so not to give himself any favoritism. “You have to dispel all that,” he says. “When I take the vantage point of a listener, it’s easier to tell if stuff really has merit.” While that can sound like a purely imaginative exercise, he has a rather practical way of getting to that perspective. Often, he’ll just crank up his studio monitors and walk into another room to listen.
“That helps you tell whether something’s really reaching you or not,” he elaborates, “because you’re not sitting there enveloping yourself and hyping yourself on something. There has to be an element of the music that has enough power and velocity to reach out to the listener, rather than just be sonically nice to listen to.”
“There’s nobody who’s going to be able to do what you do the way you do it.”
Johnson calls the evolution of his sound a “crazy process” that he says could go on forever, but he tries to let the music speak and will work to rise to the occasion to come up with a part that fits. “Sometimes that means I have to study a part that I can’t normally play.” Which means his self-labeled “perennial student” mentality has its benefits.
When asked if he experiences self-doubt, Johnson shares that he believes the habit of comparing yourself to others can be demoralizing, but he looks to practicing gratitude as a solution. “It’s just trying to be thankful for what you have and not compare yourself to other people. The more you’re in yourself and do your best.… There’s nobody who’s going to be able to do what you do the way you do it.”
Some of the 18 songs spread over Johnson’s two new albums trace back 25 years, to the era of his first G3 Tour and his records Venus Isle and Seven Worlds.
Johnson was born into a musical family, with a father who was an enthusiastic music appreciator and three sisters who studied piano. His parents have said that he loved records when he was 3 years old. They listened to a lot of swing and showtunes, he says, which he developed a taste for as a child. He got his own record player when he was 5.
The guitarist walks through the lightshow clouds on the Experience Hendrix tour in 2014, searching for butterflies, moonbeams, and fairy tales within his alluring sound.
Photo by Frank White
When Johnson got into playing music, he began to study piano at age 11, then took some lessons on guitar—though on guitar, he was mainly transposing what he learned on piano. His passion for wood and strings, however, quickly took over. “I loved it so much that I incessantly worked at it to get better, and it’s all I wanted to do,” he says.
“When I was a kid and saw all the cats playin’ guitar—Cream and the Yardbirds and all those people—I was like, ‘This is awesome,’” he shares. “Plus, it was kind of the first generation of overdriven guitar with fuzz tones. It was a sound that you’d just never heard before. That was really exciting.” He played in bands as a teenager, and tried going to college at the University of Texas at Austin but only earned three credits from taking an astronomy course, thinking it might be something he would want to pursue. But becoming a professional musician ended up being his clear choice.
Rig Rundown - Eric Johnson [2018]
Despite his high profile and staggering proficiency, plus eight Grammy nominations and a win for his 1991 tune “Cliffs of Dover,” Johnson says he’s remained conscious of not letting things go to his head, saying, “It’s better to just let it flow, like when you were a kid just loving to play,” he says. “It’s best to let that happen naturally. Once you start becoming too aware of yourself and assimilating your legacy or living in your stature or fame or notoriety, you create a feedback loop where you’ll trip over yourself eventually.”
Fame, he says, can be stressful, but “right now I’m kind of taking a break from the whole thing. Just trying to work on myself and do other things. But it’s kind of always there a little bit because I live and breathe music.”
YouTube It
Take a good look at the fretboard on Eric Johnson’s signature Virginia Stratocaster while he performs “Gem,” from his 2010 album, Up Close, showcasing a brilliantly articulate clean tone and impeccable finger work.
