D'Addario Launches the New Build a Pick Program

Anaheim, CA (Jan 18, 2012) – D’Addario and Planet Waves launch the online Build a Pick Program exclusively for artists and retailers to create their own unique picks perfect for tour merchandise, in-store sales, online sales, or limited edition promotional items. It is also a great way for bands to supplement their merchandising revenue.

Artists and retailers can log in and view the easy-to-use online custom pick shop. There, they can use the interface for creating, previewing images, adding text, customizing fonts, color, and image positioning. Users can also select four-color high resolution digital graphics and photos to be printed on the celluloid picks. Picks are available in medium, heavy and extra-heavy and are packaged as 10-packs in Planet Waves’ signature “daisy” format. Artists can create up to four different pick facings for each collection.

The minimum required quantity is 100 10-packs per order. The special packaging makes the picks suitable for re-sale with UPC, item number and description printed on the label. Artists and retailers should allow three weeks for delivery after ordering their custom-made picks.

For more information:
www.daddario.com