James “JC” Curleigh joins the company as president and chief executive officer.
Nashville, TN (October 23, 2018) -- Gibson Brands, Inc., the world’s most iconic guitar brand, today announced the appointment of James “JC” Curleigh as president and chief executive officer. Curleigh joins Gibson from Levi Strauss & Co., where he served as president of the Levi’s brand, and was a member of its worldwide leadership team. Gibson also announced the appointments of Cesar Gueikian as CMO (chief merchant officer); Kim Mattoon as CFO (chief financial officer); and Christian Schmitz as CPO (chief production officer). The appointments of Curleigh and the new Gibson senior team are effective November 1, 2018.
Curleigh will lead a new Gibson senior team of proven global professionals with broad experience across brand building, product quality and innovation, and business development to establish operational excellence and build a strong team dynamic across the enterprise. They will collectively focus on setting the conditions for success for Gibson Brands to continue to create high quality instruments, develop meaningful partnerships and deliver profitable growth across the core business of guitars and beyond.
“As a musician, I have always treasured my Gibson guitars and I have the utmost respect for the iconic Gibson brand and those who choose to play Gibson guitars,” said Curleigh. “Gibson has been a pioneer of craftsmanship and innovation in musical instruments and has been synonymous with shaping the sounds of generations and genres for more than 100 years. I am very honored to play a leading role with this iconic brand.”
Curleigh continued: “As a business leader and a brand builder, this is the beginning of a new era for Gibson that will build on its proven heritage and iconic status. We are focusing on the future and off to a fresh start, with a strong financial foundation, a committed and experienced new leadership team and new ownership that is equally passionate about the brand. As the industry leader, we have an opportunity and an obligation to set the best conditions for success for our brands, our fans, our partners and our own extended team. I look forward to leading Gibson confidently into the future.”
Nat Zilkha, incoming Chairman of Gibson’s Board of Directors and representing the new majority ownership group (KKR), said, “JC’s track record speaks for itself – he’s a rock star when it comes to understanding consumers and shaping a marketplace, working with retail partners and building world class brands. JC, Cesar, Kim and Christian bring new energy and vision to Gibson, fueled by authentic passion for the company and music. On behalf of Gibson’s Board of Directors, I look forward to partnering with them to help Gibson achieve its strategic vision and forge a successful, bright future for the Company and all of its stakeholders.”
A life-long guitarist and avid Gibson collector, Gueikian joins the Company as the new chief merchant officer (CMO) after a 20-year career as an entrepreneur and financier, investing in the growth of companies around the world. He has led teams at global investment houses culminating with the founding and successful growth of his own firm. In his role, Gueikian will focus on product and its evolution, commercial solutions and connecting fans through marketing strategies to drive profitable growth.
“Joining Gibson is the opportunity of a lifetime for me,” said Gueikian. “As a business person, a musician and lifelong fan of the craftsmanship and quality of Gibson guitars, I am thrilled to help shape the future of a company whose instruments have influenced my life and the sound of music globally. I am committed to collaborating closely with all of Gibson’s stakeholders, including our artists, dealers, our employees and our customers to expand on Gibson’s leadership. I share their passion for Gibson’s iconic instruments and I am confident that together we will create a successful future that is worthy of the company’s incredible heritage.”
As CFO, Mattoon will support Gibson by ensuring the company builds and maintains the financial, human and other resources necessary to sustain a growth trajectory and invest in the future. She joins Gibson from Richemont North America where she served as chief operating officer, and brings deep financial acumen, proven brand-building experience and an enterprise-wide understanding of strategy and execution to Gibson.
“I’m incredibly excited to join Gibson and to be part of a company with such an iconic legacy and promising future,” said Mattoon. “With our strong financial position and clean balance sheet, we have an opportunity to build on and expand Gibson’s core guitar business as the company moves into this next chapter. I look forward to working with JC, Cesar, Christian and the entire Gibson team to drive long-term growth at Gibson and ensure that the Company continues to represent the pinnacle of the music industry.”
As chief production officer, Christian Schmitz will take on the challenge of driving best practices in manufacturing, creating supply chain synergy and establishing operational excellence across Gibson’s U.S. and global production platform. Schmitz has been a key member of the transition team at Gibson over the past year and his operational leadership, experience and focus on collaboration and teamwork will immediately benefit the Company.
“Having worked with the Gibson team for the past year, I am confident we can continue to turn our production focus into a competitive advantage for Gibson,” says Schmitz.
Gibson will emerge from bankruptcy protection on November 1, 2018. Upon emergence, KKR will be the majority owner with the controlling interest of the Company. KKR is a leading global investment firm that has an extensive track record of successful investments in the retail and consumer industries, helping its portfolio companies achieve sustainable long-term growth.
For more information:
Kick off the holiday season by shopping for the guitar player in your life at Guitar Center! Now through December 24th 2022, save on exclusive instruments, accessories, apparel, and more with hundreds of items at their lowest prices of the year.
We’ve compiled this year’s best deals in the 2022 Holiday Gift Guide presented by Guitar Center.
Mystery Stocking is coming soon! Sign up for PG Perks below so you don't miss it.
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About Mystery Stocking
Each year, Premier Guitar likes to put out these mystery boxes as a part of bringing some fun to the holiday season. Remember, this is supposed to be a fun holiday treat! If the contents of this box will ruin your holiday, deplete the last of your bank account, or end your ability to see the good in humanity, it may not be for you.
- This year's Mystery Stocking will cost $44.95. ($39.95 + $5 Flat shipping)
- Each box will be guaranteed to contain $40 or more in value.
- US only. (Sorry World.)
- Make sure your shipping address is correct.
- Have your credit card ready to go before you refresh the page. Paypal is not available. Autofill may not fill in your information.
- There will be NO REFUNDS given.
- There has been a huge demand for these in the past. We really did sell out in less than 4 minutes last year. When they are gone, they are gone.
- One per household, one per person.
Q: What's in the Mystery Stocking?
A: It wouldn't be much of a surprise if we told you, now would it?
Q: Will I definitely get my money worth?
Q: Can I return it if I don't like it?
A: Nope. All sales final.
Q: What if I live outside the US?
A: Sorry, US only.
Q. How much is it?
A. $39.95 Plus $5 shipping
Q. When will it ship?
A. On or before December 10, 2022.
Q. What form of payment do you accept?
A. Credit cards only. Sorry, no Paypal for this.
Q. Can I ship to a different location than my billing address?
Q. I tried last year and didn't get one. Will I get one this year?
A. There is an overwhelming demand for Mystery Stocking. Be sure you have a fast internet connection and be ready when they go on sale. Last year we sold out in 3 min 33 seconds.
Q. I want to buy 5. How can I buy 5?
A. You can't. This year, we're limiting to one per household, so more people can get in on the fun!
Featuring the Adaptive Circuitry recently introduced on their Halcyon Green Overdrive, Origin Effects have brought us a pedal with a character all of its own and a new flavor of drive.
Origin Effects introduce the new M-EQ DRIVER mid booster & drive pedal. Based on a vintage Pultec studio EQ, this unique pedal offers a range of mid-focused tones, from a subtle mid boost to thick, resonant overdrive. Featuring the Adaptive Circuitry recently introduced on their Halcyon Green Overdrive, Origin Effects have brought us a pedal with a character all of its own and a new flavor of drive.
A choice of three mid-range frequencies ensures that you can boost just the right part of your guitar signal and, when pushed harder, can elicit a range of saturation from a classic “mid-hump” overdrive to fierce “cocked wah” distortion. Thanks to the Adaptive Circuitry, the high-end roll-off of the Cut control is reduced as the pedal cleans up. This allows for a smooth transition from warm overdrive to bright clean tones in response to playing dynamics or guitar volume knob changes.
Introducing... M-EQ DRIVER || Mid Booster & Drive
Built-in the UK to the highest standards, the M-EQ DRIVER continues the Origin Effects tradition of vintage, studio-inspired tones in modern guitar pedals. The Origin Effects M-EQ DRIVER is available now from Origin Effects dealers worldwide.
RRP: 259 GBP (Inc VAT) / 319 USD (Ex TAX)
For more information, please visit origineffects.com.
The new finish, according to Lava Music, is “inspired by the beauty of the golden hour,” a shining time just before sunset and after sunrise when photographers covet to capture stunning pictures.
With bright and warm golden hues, the new finish adds a brilliant metallic glow to the surface of Lava ME 3, complementing its AirSonic 2 carbon fiber unibody which features L3 Preamp with FreeBoost 2.0, delivers industry-leading sounds by breakthrough acoustic technologies, and houses a multi-touch display powered by Lava-developed HILAVA system.
Speaking of the HILAVA system, Lava Music also added four new effects: Nebula, Desert Rose, Cassette, and Edge of Breakup. As unique as their names sound, they are very much different from what we normally know about effects. Programmed into the HILAVA system, each of the four is powered by the company’s latest ArctanDrive algorithm and incorporates effects like Pitch Shift, Delay, and Reverb. And every one of those incorporated sub-effects comes with various parameters that players can adjust to design unique, overdriven sounds by just tapping on the multi-touch display. That said, those effects enable users to play with overdriven tone on an acoustic-electric guitar without even plugging in any external gear.
LAVA ME 3 | Now in Golden Hour | LAVA MUSIC
Lava Me 3 in Golden Hour is now available starting from $999 on LAVA MUSIC, Amazon, and local guitar dealerships near you.
For more information, please visit store.lavamusic.com.