For Madison Cunningham, the greater good of the song always comes first. But while the song itself is always king for the Los Angeles-based singer/songwriter/guitarist, her tunes are rendered with striking features that can’t help but draw the ear deeper. Whether you’re snared by her poetry, her beautiful voice, her wonderful sense of melody and composition, or her dexterous and often unexpected guitar playing, Cunningham’s songs tend to contain multitudes. She is the rare breed of artist who pens earworms with the kind of depth and intrigue that musos go crazy for. It’s a magic trick that’s earned her comparisons to the legendary Joni Mitchell (who Cunningham cites as a key influence), and it’s also earned her four Grammy nominations and plenty of famous fans as a songwriter’s songwriter.
With her highly anticipated third album, Revealer, Cunningham set out to discover who she truly is as an artist and songwriter beneath the layers she built up after a few turbulent years in the music business. The resulting collection of songs conveys a sense of honesty and authenticity that feels rare in the era of social media. Revealer cohesively blends sounds pulled from indie-rock living with chamber-pop arrangements, and Cunningham’s folk-songwriting fundamentals are supercharged with killer guitar ideas. And while those refreshing riffs form the foundation of many of Revealer’s songs, she contextualizes the guitar’s place in her world and on Revealer in her own words.
Madison Cunningham - Hospital (Live Performance)
Madison Cunningham plays all the instruments on this live performance of her single "Hospital"!
“This record was me trying to get back to my interest again,” she explains. “I went through such a weird, barren creative time before it that I was like, ‘God, what do I actually enjoy playing or writing?’ My whole journey as a guitar player, from the moment I started playing to now, has been trying to find my voice and my home in it. It’s such a versatile instrument and it’s been established by so many incredible innovators. I’m always trying to find a new way into it that feels like me. My sense of who I am is always changing, so there was certainly a lot of energy spent trying to figure out where the guitar belonged on this record, as opposed to the last one, where I felt a little more sure about where I was going. On this one, I was kind of happily lost in trying to figure it out.”
Cunningham admits that navigating the uncertainties made it a difficult record to make at times. However, the process yielded some incredibly cool guitar moments, including the album’s opening track, “All I’ve Ever Known,” a song that, Cunningham says, “feels very true to the way I view harmony and rhythm, overall.” The song opens with a playful, melodic hammer-on lick that recalls the late Jeff Buckley’s best work—a lick that Cunningham stumbled over at soundcheck during a dark period of a long tour and haunted her until she returned home.
“If someone’s only take-away from my music is, ‘Sick guitar tone, bro,’ I would be bummed. That compliment is always just slightly offensive to me, because it means you didn’t get anything from the song and the guitar stole the show.”
“That song and ‘Anywhere’ reflect back the things that I love most in songwriting,” she shares. “We were in the middle-of-nowhere Ohio, and it was literally nine below. We were cold and grumpy, and we were warming up onstage. I was just at the point where I’d toured so much that year that I was so tired of hearing the songs we were going to play that night, and that riff came out of nowhere. I just found it at soundcheck, and it made all sorts of sense in certain parts of the fretboard. My band and I jammed on it at soundcheck, and I have this voice memo of it that I took home with me. The first week that we were off tour, I just sat in my house and finished it. It all came out at once.”
Another standout guitar moment on Revealer is the fuzzy, snaky, baritone-esque guitar line that underpins the single “Hospital.” The riff opens the song and dances with Cunningham’s soaring vocal line and a lovely string part. It’s an idea that really shows off Cunningham’s knack for penning intriguing and fun guitar parts that don’t overshadow a song’s spirit; it’s simply a colorful character within the song. Cunningham describes the origins of “Hospital” as “a test to see if I could just write a simpler song with fewer chords and to not make it about the guitar.” And the composition came about in a different order than usual. “The song itself did come first and then I figured out what the guitar needed to be after the basics were written,” she says. “Usually for me, it’s the reverse.”
Writing her Grammy-nominated third album, Revealer, was an adventure in self-discovery for Madison Cunningham. Her creative team included producers Tyler Chester, Mike Elizondo, and Tucker Martine.
“Hospital” also provides a shining example of Cunningham’s clever approach to shaping unique tones. The guitar part on the song might sound like a baritone, but it’s actually a standard-scale guitar in standard tuning, pitch-shifted down to B standard with the help of a DigiTech Whammy pedal. Low tunings are a signature part of Cunningham’s sound. She typically tunes her favorite Fender Jazzmaster down to C standard, but the “wacky tone and sound” the Whammy’s pitch-shifter gave the riff won out over a guitar actually tuned down to B. “I found if I just tuned a guitar down to B, the weird thing I liked about the sound was gone,” she explains. “I use that pedal live, too, but since my Jazzmaster is tuned to C standard live, I don’t have to drop it as much with the Whammy.”
Revealer’s B-side boasts some of Cunningham’s most adventurous playing, including the off-kilter, Eastern-sounding stabs that lace up “Collider Particles,” and a proggy, finger-twister of a riff that punctuates “Your Hate Could Power a Train.” She wrote the pair of tunes in the studio with co-producer Mike Elizondo. “It was like I opened up the toy chest for a minute when we wrote them,” Cunningham shares. “There was so much of this record where I felt depressed and sad while making it, that these songs were some real bursts of joy for me. It felt like those songs on their own, without a body-of-work like the album, don’t necessarily represent the whole of me, but they represent an important part of me. I wanted a playful, curious element to be really an important element of the B-side of the record, and they gave me exactly that.”
Madison Cunningham’s Gear
Madison Cunningham plays the Sinclair, in Cambridge, Massachusetts, in October 2022. Her Jazzmaster is a made-in-Mexico ’60s reissue that she bought right off the wall at Guitar Center.
Photo by Tim Bugbee
Guitars
- MIM Fender Jazzmaster reissue
- 1960s Silvertone acoustic with Old Style Guitar Shop rubber bridge
Amps (typically recorded in stereo pairs):
- 1967 Fender Princeton Reverb (modified to black-panel spec)
- Early '60s Magnatone 670 Stereo
- Mid-’60s Gibson Falcon
Effects
- JHS Emperor
- DigiTech Whammy
- Maestro G-1 Rhythm N Sound Processor (vibrato on “Sunshine Over the Counter”)
- JHS Artificial Blonde Madison Cunningham Signature Vibrato
Strings & Picks
- D’Addario Flatwound (.013–.056)
- Dunlop Max-Grip 1.14 mm
For the Eastern-flavored guitar part on “Collider Particles,” Cunningham’s “toy chest” included one of the increasingly famous rubber-bridge guitars luthier Reuben Cox crafts at L.A.’s Old Style Guitar Shop, which was paired with a JHS pedal for a glitching effect. It’s an example of Cunningham and Revealer’s production team’s (which included longtime foil Tyler Chester, as well as Mike Elizondo and Tucker Martine) shrewd ability to include heavily effected sounds without allowing them to consume the track.
“I went through such a weird, barren creative time before it that I was like, ‘God, what do I actually enjoy playing or writing?’”
“The rubber bridge thing has been a distinctly Los Angeles sound, and the gospel of them is traveling, and it’s becoming a more universally used and sought-after sound,” says Cunningham. “They started to pop up around me and immediately sounded like an effect I liked and something I wanted to use. So, Tyler [Chester] lent me his during the pandemic and I just never gave it back. The rubber bridge is responsible for finishing a lot of the songs: “Who Are You Now” and “Anywhere” and “All I’ve Ever Known” … all those songs were kind of a result of that guitar. I couldn’t speak more highly about it, and now that it’s becoming a sound that people are using, I’m trying to find new ways to make it sound like something else, not just a rubber bridge. I still want to get the ‘what is that?’ effect, because I think that’s its original intent, to make people tilt their heads a little bit and go, ‘What the heck is happening with this?’ It’s the kind of guitar that has so much room to explore within it.”
Cunningham borrowed this 1960s Silvertone acoustic with an Old Style Guitar Shop rubber bridge from her producer, Tyler Chester, and never gave it back. She wrote several Revealer tracks on this guitar
Photo by Noah Torralba
Though Cunningham found the rubber bridge to be the perfect tool to finish much of the album’s songs, her trusty Jazzmaster did most of the heavy lifting. The guitar is a bone-stock made-in-Mexico ’60s reissue that Cunningham plucked off the wall at Guitar Center, bonded with immediately, and never looked back. “I never made the conscious decision to be like, ‘I’m a Jazzmaster girl now!’ That particular guitar was the first one I ever played, and it was just immediately comfortable for me, and very versatile,” Cunningham says of the sunburst offset. “And it immediately held all the deep tunings that I’m always tuning my guitars to. It was like, ‘This is the sound that I hear in my dreams.’ It became a staple for the last six years and I’m pretty married to this one because it’s got my imprint now. It feels like home.”
Another homebase for Cunningham, and font of inspiration, is Joni Mitchell, who returned to the stage this year for the first time in decades at the 2022 Newport Folk Festival. Cunningham reflects on the Canadian icon’s gifts and influence on her own path as an artist.
"It immediately held all the deep tunings that I’m always tuning my guitars to. It was like, ‘This is the sound that I hear in my dreams,’” says Cunningham of her Jazzmaster."
Photo by Tim Bugbee
“Joni’s playfulness is her strength. She wasn’t ever in the business of showing off before she was in the business of moving people, and those were firm priorities in her writing and performing. Those priorities stuck with me, and I’m very conscious as a guitar player to toe that line. There are moments to step out with it and to let it shine, but for me it’s all about the song. Hearing her records early on left a huge mark on me, especially as a guitar player. I played in open tunings and understood guitar, and I knew the nuance and the complexities of what she was actually doing and that no one could replicate that—she invented her own tunings! But all of that was supporting this theme and propping up the main point of the song, and it’s so powerful to be able to have her voice, her writing, and her guitar playing work together like they do. All three of those elements are always working so clearly for the same thing in her music. That is the most beautiful combination. I constantly strive for that, and I’m haunted by that way of thinking. If someone’s only takeaway from my music is, ‘Sick guitar tone, bro,’ I would be bummed. That compliment is always just slightly offensive to me, because it means you didn’t get anything from the song and the guitar stole the show. There are moments for big guitars, of course—balance is the key—but my priorities are the song first and everything else second.
“My whole journey as a guitar player, from the moment I started playing to now, has been trying to find my voice and my home in it.”
”Making Revealer was an undeniably cathartic process for Cunningham, but it was also a learning experience. As one who is dedicated to her own songcraft, but a reverent student of songwriting in general, she’s had time to analyze things now that the dust in Revealer’s wake has settled a bit. When asked if she has any advice for fellow songwriters, Cunningham’s clarity comes through in her answer:
“Don’t let your curiosity for the process die out because it is a process. I had to remember during this record that you need to have a lack of preciousness, and that’s not a lack of thoughtfulness, but it’s preciousness. You need to be able to break the song down again if it needs it, but you have to be led by the nose of your curiosity, and that has to inspire your bravery to go back in again and build a song up all over again if it isn’t quite there. And don’t let the business side of everything weigh you down, because in the end, none of that really matters. Putting the process and what it takes to build a good song before any other decision is the most important thing to me now.”
YouTube It
In this solo live performance of “Sunshine Over the Counter,” Madison Cunningham trades her usual Jazzmaster for a Telecaster. She uses a Maestro G-1 Rhythm N Sound Processor for the track’s unique vibrato.
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Today, Fender Musical Instruments Corporation (FMIC) and the Fender Custom Shop (FCS) introduce the newest member of the ‘Stories Collection’ family—a series of instruments that pays tribute to iconic Fender guitars and basses that have been uniquely modified by the legendary artists who played them. Mike Campbell, the tasteful and versatile player who is responsible for some of Tom Petty and the Heartbreakers’ most memorable riffs, has teamed up with Fender and the Custom Shop to develop the Stories Collection Mike Campbell signature guitars - the Red Dog Telecaster and FCS Limited Edition Masterbuilt 1972 “Red Dog“ Telecaster—two reproductions of Campbell’s stunning and heavily modified Telecaster that gives players the opportunity to create their own sonic identity through the framework of one of rock and pop’s greatest guitar players.
“Telecasters are the heart and soul of rock and roll music and this one is a beautiful instrument,” said Mike Campbell. “I could tell The Red Dog was special as soon as I picked it up. It felt like it was in the right place at just the right time. The humbuckers give it so much power and such a wide variety of tones while the destruct button really sets it apart from just about any other tele.”
The tale of the Red Dog Telecaster began when one of Campbell’s former students living in Florida offered to sell him a guitar. However, after seeing the guitar in question, it became clear that this was no standard instrument pulled from the rack. Campbell was presented with a bright red Tele equipped with humbuckers in the neck and middle position, a Bigsby tremolo and, perhaps the guitar’s most idiosyncratic flourish, an onboard electronic boost dubbed the “destruct” circuit. As any other lifelong guitar devotee would, Campbell bought this glorious Frankenstein of an instrument without a moment’s hesitation. The Red Dog was subsequently used most memorably on the Heartbreaker’s track “Refugee” and is prominently featured in the song’s music video. All throughout his storied career playing with Tom Petty, as a session guitarist, alongside Fleetwood Mac and touring the world with his solo act The Dirty Knobs, this singular Telecaster has been inextricably linked to Campbell’s career and legacy as one of rock and roll’s finest players.
The Stories Collection Mike Campbell Red Dog Telecaster offers the same level of craftsmanship and sonic capability at a more accessible price point. The two signature Mike Campbell humbuckers in the neck and middle position bring a low-end growl and high octane output that sets it apart from other Telecaster guitars. However, the custom single coil bridge pickup delivers the caliber of twang that people worldwide associate exclusively with Tele guitars. A Bigsby B5F tremolo allows players to extenuate riffs and solos with an additional level of flourish and attitude. Perhaps the Red Dog’s most exciting feature lies beneath the surface—the “Destruct” circuit. With the push of a sleek silver button on the control plate, an added 34 dB of gain can be activated for complete tonal dominance.
“It’s our mission to honor the legacy and sonic character that Mike Campbell has infused into every note played on his beloved ‘Red Dog’ Telecaster®,” said Justin Norvell, Executive Vice President of Fender Products. “Every scratch, modification, and battle scar tells a story, and with these meticulously crafted recreations, we’re giving players everywhere the chance to channel that same timeless energy and write their own musical history.”
While the Red Dog Telecaster came into his hands already modified, its custom features were universal and powerful enough to elevate Campbell’s personal playing style and the same can be said for Fender’s painstakingly detailed and powerfully crafted recreations. The FCS Limited Edition Masterbuilt 1972 “Red Dog” Telecaster is a jaw dropping representation of the instrument as it exists today—dings, paint chips, dents and all by FCS’s Senior Masterbuilder Dennis Galuska. Outfitted with vintage replica Arcane, Inc. pickups and signature “Destruct” boost circuit wired by Analogman, this custom Telecaster can achieve the same biting jangle heard on “Refugee.” Features include a flat sawn maple neck with custom Oval “C” back shape, 7.25” radius fingerboard, 21 vintage upgrade frets, 5-way pickup sector and vintage style Jazzmaster bridge with threaded saddles.
“The ‘Red Dog’ Telecaster® is a testament to how a heavily modified instrument can be both deeply personal and universally cherished,” said Chase Paul, Director of Product Development - Fender Custom Shop. “There’s an undeniable magic in an instrument that evolves alongside its player, and every modification on this guitar serves a purpose, working together to create something greater than the sum of its parts. Dennis Galuszka and the Custom Shop dedicated countless hours to faithfully recreating every detail, bringing players and fans as close to Mike’s legendary Tele® as possible.”
Stories Collection Mike Campbell Red Dog Telecaster® ($3,499.99) Revered for his tasty rhythms and fiery leads, Mike Campbell is responsible for many of the iconic hooks from the Tom Petty and the Heartbreakers catalog. For decades now his faithful Fender guitars have been at the heart of his trusted formula for award-winning tone.Campbell bought what became known as the “Red Dog” from a former guitar student in Florida, complete with Bigsby tremolo and a powerful onboard boost, known as the “Destruct” circuit. Mike’s iconic 1972 Red Dog Telecaster is featured on the Damn the Torpedoes track “Refugee” and can be seen in the accompanying music video. The Stories Collection Mike Campbell “Red Dog” Telecaster features an Heirloom™ nitrocellulose lacquer “Red Dog Red” finish, 1-piece maple neck with 7.25” radius fingerboard and 21 vintage-style frets as well as an onboard “Destruct” boost circuit. The custom Mike Campbell Red Dog pickup set features two vintage-style humbuckers and a single-coil Telecaster bridge pickup, Bigsby B5F tremolo and a custom Red Dog neck plate. Custom accessories include a vintage-style case, strap, picks and certificate of authenticity.
Unique, versatile and utterly original, The Mike Campbell “Red Dog” Telecaster pays tribute to a veteran Heartbreaker with a serious knack for writing extraordinary songs and delivering catchy, captivating and magnificent guitar parts.
Fender Custom Shop Limited Edition Masterbuilt Mike Campbell 1972 “Red Dog” Telecaster® ($20,000.00) With raw, powerful riffs and explosive leads, Mike Campbell firmly established himself as one of the greatest guitarists and songwriters in music history—and throughout his accomplished career, Fender guitars played in integral role in his creative expression. One of his most noteworthy instruments was his modified three-pickup Telecaster that would come to be known as the “Red Dog.” Fender Custom Shop Senior Masterbuilder Dennis Galuszka partnered with Mike to recreate this incredible guitar. From beautifully faded red metallic finish to the worn and Bigsby B5 vibrato tailpiece, every nick, ding and scratch was meticulously replicated to bring this tribute guitar to life. Loaded with vintage replica Arcane, Inc. pickups and a “Destruct” boost circuit wired by Analogman, this Tele plays, sounds and feels just like the guitar heard on “Refugee.” Its two-piece select alder body and custom-shaped, one-piece maple neck feature a well-loved Relic® lacquer finish, while the hardware is aged to look like it’s been played for the last five decades. Wonderfully unique and with a storied past, the Limited Edition Masterbuilt Mike Campbell 1972 “Red Dog” Telecaster is a fitting homage to such an incredibly captivating and inspiring musician. Other premium features include flat sawn maple neck with custom Oval “C” back-shape, 7.25” (184.1 mm) radius, 21 vintage upgrade (45085) frets, 5-way switch, 3-ply parchment pickguard, vintage-style Jazzmaster® bridge with threaded steel saddles, vintage-style “F”-stamped tuning machines, bone nut, two American Vintage ‘65+ string trees with nylon spacers, deluxe hardshell case, strap and certificate of authenticity.
For more information, please visit fender.com.
Fender Stories Collection Mike Campbell Red Dog Telecaster Electric Guitar - Red Dog Red
