Premier Guitar features affiliate links to help support our content. We may earn a commission on any affiliated purchases.

Behind the Scenes at NAMM: Pre-NAMM Training

Behind the scenes Thursday night with Artists Relations and Bugera, Seymour Duncan, and more...

Nashville, TN (June 20, 2008) -- While the show opened to healthy crowds and the sounds of amps being fired up all around the convention hall, we already had some product demos in the bag. We spent Thursday night with Randy Fuchs (not to be confused with Andy Fuchs of Fuchs Audio Technology) of Artist Relations, at the company''s training programs. Here, artists can come learn about new products before they hit the floor. While we were there, we got a look at some of the new products before the show opened:

Here, Randy explains the program, then the guys from N-Tune show us their tuning system.

Then, Joe Delaney from Bugera shows us their four new 120-watt, all-tube amps including the old school 6260 and the three-channel 333XL, then takes the 333XL for a quick spin to demonstrate it''s versatility.

Also showing their amps was Gallien-Kruger, with the 1001RB stadium monster:

After that, we talked with Evan Skopp from Seymour Duncan about the artist endorsement process, and took a look at some of their newer pedals and pickups, including the 7-string Blackout, along with some new products from Duncan Turner Acoustic research, like the Mama Bear (reviewed this month).

Check back for more updates all weekend long!

Alex LIfeson, Victor

Anthem Records in Canada and Rhino Records will reissue the first-ever solo albums of Rush's Alex Lifeson and Geddy Lee. Lifeson’s 1996 album Victor and Lee’s 2000 offering My Favourite Headache will be re-released on August 9, 2024.

Read MoreShow less

The new Jimi Hendrix documentary chronicles the conceptualization and construction of the legendary musician’s recording studio in Manhattan that opened less than a month before his untimely death in 1970. Watch the trailer now.

Read MoreShow less
Rivolta Guitars' Sferata | PG Plays
Rivolta Guitars' Sferata | PG Plays

PG contributor Tom Butwin dives into the Rivolta Sferata, part of the exciting new Forma series. Designed by Dennis Fano and crafted in Korea, the Sferata stands out with its lightweight simaruba wood construction and set-neck design for incredible playability.

Read MoreShow less

We’re unpacking Reid’s playing—from his early days in the NYC jazz underground through his work with Living Colour and into supergroup superstardom—and his longstanding gear-acquisition-syndrome.

Read MoreShow less